Recent Posts

The Real Dangers of Talc & Asbestos

The Real Dangers of Talc & Asbestos

I’m sure that you have already heard about the Johnson & Johnson’s lawsuit…last Thursday, they were ordered to pay 22 women $4.69 billion dollars.  These women were alleging that their ovarian cancer was caused by using Johnson & Johnson’s Baby Powder.  What are the real […]

Salon Retail Disruption-How are You Going to Compete with Amazon?

Salon Retail Disruption-How are You Going to Compete with Amazon?

Salon retail is one of the most talked about disruptions in the industry. If you have been following my “Evolution of the Beauty Industry”, or if you have been in the beauty industry for awhile, this probably isn’t news to you, but there’s been a […]

Summer Makeup Secrets Revealed

Summer Makeup Secrets Revealed

Summer is finally here in Wisconsin!!

I LOVE summer!  I love everything about it.  The sunshine, the hot weather, the long days.  I love it all!  And if you’ve never been to Wisconsin in the summer, it is beautiful.  Everything is green and colorful.

This year I have been all about summer makeup looks.  I have been experimenting with all of the summer makeup trends: glow, monochromatic and multifunctional makeup.


Summer Means Bronze!

Here is a monochromatic, multifunctional look I created by using the same product on my eyes, lips and cheeks. Can you guess which product?


summer makeup


I shared how easy this look was to create during a LIVE video in my All Things Beauty Tribe, so if you’d like to catch the replay, join the tribe here.


Fun in the sun…and water

I try to spend as much time as I possibly can outside.  After all, summer is all about having fun at the beach or pool.  And this year, I even bought a paddle board!

If you are anything like me, you want your makeup to last all summer long.  Water resistant makeup is a must for sure, along with convenience.  Here are some of my favorite things that I use to ensure I don’t have any summer makeup mishaps 😉


All of these products are dedicated to having fun near the water! Lustrafy Waterproof Mascara and Mineral Gel Eyeliner-Little Black Dress got you covered as you splash into Summer and the all in one waterless Lumière de Vie Micellar Cleanser is a perfect addition to your beach bag. Don’t forget to pair Little Black Dress with the versatile Angled Eyeliner Brush. You can expect polished, professional results every time!

Here are ALL the details:

Motives Lustrfy Waterproof Mascara is a rich, hypoallergenic, waterproof formula that volumizes your lashes. The waterproof formula extends its wear to last all day and night, while resisting smudging and flaking.


summer makeup


Motives Mineral Gel Eyeliner-Little Black Dress is unique, mineral-based formulation that allows the precision of a liquid liner with the ease of a gel-based formula. This eyeliner glides on smoothly and precisely, then quickly dries down to a silky-soft finish.

summer makeup


Motives Angled Eyeliner Brush has short, angled bristles to ensure a precise, firm, and even stroke when lining and defining eyes. Expect polished, professional results every time.


summer makeup


Lumière de Vie Micellar Cleanser is an all-in-one, waterless cleanser that gently removes makeup and purifies skin with no need to rinse or scrub. Scientifically designed with micelle molecules that lift dirt, makeup and impurities on contact, this advanced formula cleanses and conditions without clogging pores, making it the perfect choice for all skin types.

Just for you

I put together a “Splash into Summer” product bundle with everything in one spot just for you!

Check out these pictures of my beautiful friends, rocking their perfect summertime looks with the Splash into summer bundle. To get your own “Splash into Summer Bundle click here.  

Contact me to book a consult with yours truly to duplicate one of these looks or customize your own!

I’d love to hear from you! Feel free to share your favorite beauty tips and tricks for the summer in the comments below. xoxo





10 Reasons Why You Should Consider a “Side Hustle”

10 Reasons Why You Should Consider a “Side Hustle”

Why you should consider a side hustle-unless you like living paycheck to paycheck! Before I get started, let’s talk about what a side hustle is exactly.  Instead of getting a second job, a high number are starting their own businesses.  It is not necessarily a […]

Richmond Motives Beauty & Business Academy

Richmond Motives Beauty & Business Academy

The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of […]

Toronto Motives Beauty & Business Academy

Toronto Motives Beauty & Business Academy

The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada

Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals.  Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry White ND, & Cristina Enriquez Rivero-Medical Esthetician were focus speakers over the 4 day Motives Beauty & Business Academy.

Gifts at Motives Beauty Business Academy Toronto Canada

Lisa & Leigh kicked off the weekend with a session teaching the attendees on how to brand yourself on-line and in person. They shared not only tips for salons and spas, but also how independents can grow as a brand to set them up for maximum success.



Leigh started off the day with “Why” the beauty industry is in desperate need of our program and systems. She discussed the evolution of the industry and how the industry has been changing at a record pace. It is crucial that salons stay ahead of these changes to stay profitable.

Lisa joined in during the afternoon beauty & business academy session and taught how the attendees how they can help by implementing Motives and other divisions into salons and spas, along with other professional accounts.  Leigh explained how no one else has these programs and systems in place and this will be an industry changer. Dr. Terry then talked about different personality types and taught the class how to relate with them. Lisa wrapped up the evening with empowering everyone to “Fall in Love with the Process”.

Motives Beauty Business Academy Toronto Canada


Dr. Terry kicked of Sunday’s session with beauty From the Inside Out, teaching about digestive health and that beauty really does from within.  Cristina took over talking about advanced skincare and even performed a live facial demo using all Market America skincare.


The event was wrapped up on Monday with the art of makeup with live demos featuring makeup artists from Toronto, Toru Gallardo, Joyce Zhou, and Keisha Gregory.

All of the graduates left with tools and felt empowered to work with salons and spas and beauty professionals along with an action plan on how to achieve their own goals.

The MBBA’s next stop is this weekend in Richmond.  There’s still time to get you and your guests tickets at
Motives Beauty Business Academy Toronto Canada



The Evolution & the Motives Beauty & Business Academy

The Evolution & the Motives Beauty & Business Academy

Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry.  Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the […]

Self Care Tips for Stylists That Prevent BURNOUT

Self Care Tips for Stylists That Prevent BURNOUT

Self care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, […]

Are Your Beauty Products Really Natural?

Are Your Beauty Products Really Natural?

What does “natural” really mean with cosmetics & beauty products?

And when your personal care products are labeled vegan, organic, gluten free or hypoallergenic, are they really?  I get asked this ALL of the time!! This is a big trend in the beauty world, and this topic also comes up almost daily in some of the beauty groups that I’m in. I felt it was time to research this a bit more.

Over the past two decades, the natural and organic cosmetics industry has enjoyed growth at double digit rates annually. In recent years, the market for natural, organic, vegan & gluten free beauty products continues to expand.

The Challenges

What does it really mean when manufacturers are using certain terms in their marketing, & who is regulating it anyway?

The ‘natural’ confusion that has permeated the food industry also permeates the cosmetics industry, as ingredients derived from ‘natural’ sources may not be, alone, enough for a product to be labeled as ‘natural.’

-78% of consumers believed that “natural” claims for personal care products are regulated
– 83% of consumers thought that there should be one meaning for natural
– 65% of consumers thought that for a personal care product to be labeled natural, the product had to have at least 95% natural ingredients
FDA Regulate Cosmetics

Does the FDA regulate cosmetics?

Yes. FDA regulates cosmetics under the Federal Food, Drug and Cosmetic Act (FD&C Act). Under this law, cosmetics must not be adulterated or misbranded. For example, they must be safe for consumers under labeled or customary conditions of use, and they must be properly labeled.

However, the law does not require cosmetic products and ingredients, except for color additives, to be approved by FDA before they go on the market. Cosmetics must not be adulterated or misbranded. This means that they must be safe for consumers when used according to the labeling, or as people customarily use them, and they must be properly labeled, but that’s about it…

The FDA has not defined ‘natural’ for use in cosmetic labeling.

To borrow from the guidance that the FDA has provided with respect to foods, it is reasonable to assume that the FDA would not object to the use of the term natural if the product does not contain synthetic substances. However, the guidance that the FDA has provided as to food does not squarely fit for cosmetics.

Natural Products Association Cosmetics RegulationNatural Products Association (NPA)

The NPA standard is based on four hallmarks:
Natural ingredients, Safety, Responsibility, Sustainability

Products have to contain 95% natural ingredients
They can not be processed in ways that significantly or adversely alter the purity of natural ingredients.

They have to include ingredients derived from a purposeful, renewable source found in nature. They also have to be minimally processed and avoid the use of synthetic or harsh chemicals so as not to dilute the materials’ purity.

They can’t contain any known toxic ingredients. They aren’t allowed to contain non‐natural ingredients, only when viable natural alternatives are unavailable, and only when the pose absolutely no potentially suspected human health risks.

Something to note, is the NPA has published an Illustrative list of ingredients.


Are your beauty products really organic?

Does FDA have a definition for the term “organic”?
No. FDA regulates cosmetics under the authority of the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA). The term “organic” is not defined in either of these laws or the regulations that FDA enforces under their authority.

national organic program cosmetics regulationHow is the term “organic” regulated?
The Agricultural Marketing Service of the U.S. Department of Agriculture (USDA) oversees the National Organic Program (NOP). The NOP regulations include a definition of “organic” and provide for certification that agricultural ingredients have been produced under conditions that would meet the definition. They also include labeling standards based on the percentage of organic ingredients in a product.

For more information on “organic” labeling for cosmetics, see the NOP publication, “Cosmetics, Body Care Products, and Personal Care Products.”

If a cosmetic is labeled “organic” according to the USDA, is it still subject to the laws and regulations enforced by FDA?
Yes. The USDA requirements for the use of the term “organic” are separate from the laws and regulations that FDA enforces for cosmetics.

Cosmetic products labeled with organic claims must comply with both USDA regulations for the organic claim and FDA regulations for labeling and safety requirements for cosmetics, but I covered what that really means above.

Can the USDA’s National Organic Program (NOP) standards can be applied to cosmetics and personal care products?Yes, but only if they follow strict organic label claims

The Organic-Seal can only be used– If the product must contain at least 95% organically produced ingredients. This is excluding water and salt.

But I also want to note that California is the only state to regulate organic cosmetics and personal care products.


Are cosmetics made with “organic” ingredients safer for consumers than those made with ingredients from other sources?
No. An ingredient’s source does not determine its safety.

Newcomers to cosmetic manufacture sometimes think that because they have used a product themselves with no apparent problems, or because the ingredients are “natural,” “organic,” or “botanical,” the product must be safe. This assumption is not correct.

For example, many plants, whether or not they are organically grown, contain substances that may be toxic or allergenic, so it really can’t be advertised as “safer”.

Vegan claimsVagan cosmetics

The definition of “vegan” implies more than just that there are no ingredients derived from animals.

So often, the vegan claim is used to convey:

-No cruelty to animals or animal testing
– Environmentally friendly
– Pure, healthy and clean lifestyle
But, all of the above don’t make a product vegan.

Gluten Free Products

Gluten free cosmetics
Some manufacturers are starting to label their products gluten free as more are realizing they have a topical gluten allergy.

Are products and ingredients required to be tested?
FDA does not have a list of tests required for any particular cosmetic product or ingredient, but companies are responsible for ensuring that their product is safe when it is used according to labeled directions, or in the way it is customarily used.

hypo allergenic cosmetic claimsWhat does “hypoallergenic” really mean?

Hypoallergenic cosmetics are products that manufacturers claim produce fewer allergic reactions than other cosmetic products. Consumers with hypersensitive skin, and even those with “normal” skin, may be led to believe that these products will be gentler to their skin than non-hypoallergenic cosmetics.  So essentially it is a marketing term used with no regulation.  Anyone can make this claim.

Are all personal care products regulated the same?

People often use the term “personal care products” to refer to a wide variety of items that we commonly find in the health and beauty departments of drug and department stores. These products may fall into a number of different categories under the law.

Products intended to cleanse or beautify are generally regulated as cosmetics. Some examples are skin moisturizers, perfumes, lipsticks, fingernail polishes, makeup, shampoos, permanent waves, hair colors, toothpastes, and deodorants. These products and their ingredients are not subject to FDA pre-market approval, except color additives (other than coal tar hair dyes). Cosmetic companies have a legal responsibility for the safety of their products and ingredients.

Products intended to treat or prevent disease, or affect the structure or function of the body, are considered medications. This is true even if a product affects how you look. Some examples are treatments for dandruff or acne, sunscreen products, antiperspirants, and diaper ointments. Generally, medications must receive premarket approval by FDA or, if they are nonprescription drugs, conform to special regulations, called “monographs,” for their category.

Some are both cosmetics and drugs. Examples include anti-dandruff shampoos and antiperspirant-deodorants, as well as moisturizers and makeup with SPF (sun protection factor) numbers. They must meet the requirements for both cosmetics and “drugs”.

Some may belong to other categories, including medical devices (such as certain hair removal and microdermabrasion devices), dietary supplements (such as vitamin or mineral tablets or capsules), or other consumer products (such as manicure sets). I think this is a whole different article!!

I hope that you learned more about this popular subject today. My goal is to educate more professionals and representatives to really think about some of the claims that they are making.  All of the above terms being used when they shouldn’t, which really are “false” claims in most cases. So, I think it is safe to say, you really don’t know what you’re always getting…

Please be sure to share this article to your networks…it could cost them or their company a lawsuit!



Information for this article found at:




Are You Capitalizing on THE Biggest Trends This Year?

Are You Capitalizing on THE Biggest Trends This Year?

We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their […]

Leigh Raeder

I am…Leigh Raeder

I am…Leigh Raeder

I thought this was fitting to share now.  For those following me, you know all about my “I Am” Campaign, so why not share who I am?  I hope you like it!

Who is Leigh Raeder?  This has been a very interesting time to reflect on where I have been and what I have accomplished thus far.  You see, I always look ahead.  I always strive to be better than I was yesterday.  But I am finding that looking back at the last two decades of my career is very humbling.  So, here I go!

 The BeginningLeigh Raeder Cosmetologist

When I think back, I have always loved fashion and beauty.  I can remember these cute little lipstick samples that my mom would get from her Mary Kay Rep )or maybe it was Avon) and they were usually a horrible orange red color, but it didn’t matter to me what color they were.  I loved the makeup!  And there are a few memories of trips to the salon with my mom. I loved to go and watch her get her hair done.

I had a passion for fashion, and would spend hours drawing women wearing beautiful ballroom dresses.  I would draw their hair, and design their makeup.  Oh, and let’s not bring up Barbie & Lee Press on Nails!

But, if you would’ve asked me what I wanted to be… I would have answered, “A veterinarian of course!”  No, really!!  I always had this deep connection with animals and ever since I can remember, I wanted to be a veterinarian. So what happened?


When I decide that I want something, I will do what I need to do to get it.  I will push myself, and will not give up easily (stubborn?).  I am a Capricorn, sensitive, shy and very humble, practical and prudent, ambitious and disciplined, patient and careful, humorous (although I have an unusual sense of humor) and reserved, I’m a climber.

I always wanted a horse, so I saved all of my babysitting money and at age 12, I bought one. My parents agreed because I assured them that I would also pay for everything needed to care for the horse, including hay and grain, and they knew I would! It may take me awhile, I’m a slow, but steady climber, but I will get it eventually.

Ok, back to business.  I had decided that a veterinarian was probably not the best choice for me, for so many reasons, but thought nursing would be a great career.  As graduation approached, one of my friends decided that she was going to go to cosmetology school.  My thought was, I could get done in less than 2 years and I could have that degree and work while I went to nursing school. I will never forget those who told me that I was wasting myself by going to school for cosmetology.  I was told that I was “too smart for something like that” and I was not going to ever make any money and I should rethink my decision- by so many of my peers.  But, I didn’t listen!

So, a week after I graduated high school, I started cosmetology school. I decided to do the accelerated course-long days, 6 days a week.  I loved it, I thrived, and I felt as though I was doing what I was meant to do, it came to me naturally!  I was the first to graduate in my class, as the top retailer and had the highest grade point average. And so my career began!

I started my career before flat irons, YouTube, and even the internet!  I have been an employee, helped open a world renowned spa, started & owned my own salon, and have been given awards.  I have been trained by some of the biggest brands, like Aveda, Bumble & Bumble, TIGI, Schwarzkopf, Sebastian, Trucco, Pivot Point, Pevonia Botanica, Phytoceane, Jane Iredale, Paul Mitchell & so many more!  I am a colorist, nail technician, aesthetician, you name it, I can do it.  I am a trained reflexologist, a certified hair extensionist, a National Trainer for Motives Cosmetics, Certified Salon and a nutraMetrix Nutraceuticals Consultant and business developer.

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The Industry is Changing

I love my industry and I have a passion for making people feel beautiful on the inside and outside. I was always eager to learn what I could to provide them with the best products and services and I STILL continue to learn. I do not pass up education.

Those that know me know that I am extremely shy, but for some reason, I feel comfortable behind the chair working 1 on 1 with clients. I honestly feel as though I have been gifted with the skills I have and love to share them with as many as I can.  I thrive on making others feel amazing.

 I have a strong passion for helping other beauty professionals become successful beauty entrepreneurs. Helping them gain modern cutting edge exclusiveness, financial security and setting the next trends for our ever-changing industry. I’ve been there, I know what it’s like, and I have the knowledge, tools and resources to really make a difference. I have met some of the most inspiring people and get to work with the most amazing team of people. I am beyond blessed!

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Enough about business now! I have to tell you that my favorite role is being a mother and wife.  I always wanted to have a family, and I have the most amazing husband and two boys.  My husband is one that steps up to coach and is truly one of those “hands on” dads.  He is amazing and we make a great team.  Our boys are very strong willed, which I think will be an amazing personality trait as they get older.

My oldest is quite the entrepreneur and has been since an early age.  He is so much like me, and my youngest is all about sports, just like my husband!  I encourage them to continue to dream and follow their passions whatever they may be and I can’t wait to see what they become.

One of the things we ALL love to do together, is travel.  We have so much fun exploring together!  We have many places we want to see and we keep chipping away at the list.  It’s all about the adventure.  Where will we go next?

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This article just wouldn’t be complete without mentioning that I LOVE music.  I never did master playing an instrument or anything, although I dabbled with a few.  I just have this appreciation for musicians and love listening to all genres.  I have a deep love for U2 and listen to them daily.  I admire Bono and his philanthropy.  He truly inspires me on so many levels. Sigh…

Writing this article wasn’t easy for me.  I’d rather focus on others, but I agreed to do it in the hopes that just maybe, it will inspire someone, somewhere in some way.  The sky is the limit, and YOU are capable of being whatever YOU want to be.  Don’t ever get discouraged and give up.  Don’t ever let others convince you to NOT follow your dreams!  I have so much more I want to accomplish, and so much more growing to do, places to see, people to help, and I will not stop!