BLOG, Makeup / Thursday, February 9th, 2023

Eyes are an area where you can really have fun and be creative. Unlike the lips, which can be altered only slightly in shape (before they begin to look awkward), the eyes have no real, set limitations. Each shape you create, whether with shadows, pencils or liners, can take you into a completely different realm. From natural to smokey and subtle to high drama, the eye area is essential for an overall beautiful look. Creating this guide has been on my list for quite awhile, so I am excited to share it with you. It was a project I worked on for Motives Cosmetics and really happy how it turned out. I hope it helps, let me know what you think!!

Eye shadow primers are similar to face primer but made specifically for use near the eyes. An eye base helps even the color of the lid and upper-eye area, hide eyelid veins, reduce oiliness and mattify the eyelid. An eye base aids in the smooth application of eye shadow, prevents it from accumulating in eyelid creases and improves its longevity. Eye base is applied to the eyelid and lower- eye area prior to the application of eye shadow. They intensify the color of the eye shadows and keep them from smearing
or creasing. The effect of an eye base is not limited to eye shadows, as it also works for eye liners.

MY PICK: Motives Eye Base

A creamy, weightless formula that helps smooth and even the complexion of the eyelid, creating a perfect canvas for eye makeup. This formula extends the wear of eye shadow, helps prevent creasing, and makes shadow colors more even, intense, brilliant-looking, fresh, and just-applied all day.

• Smooths and neutralizes the eyelids.

• Keeps eye shadow from creasing.
• Eye color stays true.

MY PICK: Motives Eye Prime

My pick for darker skin tones: It’s prime time babe. Priming the lid is an incredibly essential step in any good makeup routine but also one of the most overlooked. The eyelid skin can be thin and create more oil than other parts
of the face, so it’s a game changer when you add an eye primer

to the mix. The Motives® Eye Prime is an exceptional formula
that melts into skin, helping to smooth and prep the lid for eye makeup. The creamy formula comes in a universal nude shade that blends invisibly into skin, making it a great choice for all skin tones. This primer will help to make shadow more vibrant, help prevent creasing and caking, and will keep your eye looks fresh all day long.

• Visibly smooths the eyelid.
• Makes shadow more vibrant.
• Helps prevent creasing and caking.
• Makes your eye look last.
• Nude primer dries clear, making it great for all skin tones.
• Creamy formula is perfect for all eye shapes and skin types.

• Vegan, paraben-free and gluten-free.

MY PICK: Motives Goal Digger Palette

Got goals? Be the game changer for your own world. This palette packs a punch of power in every shade. From rich and creamy golden hues to sexy shimmer burgundies, the options are endless, just like your dreams.

• Features 10 eyeshadows to create various looks, subtle or bold.

• High color payoff and creamy texture applies smoothly.
• Perfectly sized for glamorous looks on the go.
• Eye shadows can be worn wet or dry.

• Paraben-free.

MY PICK: Motives Boss Babe Palette

Focused and fabulous, be ready for the hustle. This palette is packed with shimmer and matte shades with high color payoff to meet your boss-status expectations. Mix and match these 10 gorgeous colors to create looks great for the office, your side hustle or girls’ night out.

  • Features ten eyeshadows to create various looks, subtle or bold
  • High color payoff and creamy texture applies smoothly
  • Perfectly sized for glamorous looks on-the-go
  • Eye shadows can be worn wet or dry
  • Paraben free

PRO TIP: Visit my “Get The Look” tool ideas and pictorials.


Eyeliner is available in many different formulas.

MY PICK: Motives Khol Eyeliner

An exceptionally smooth eye pencil that provides precise definition without “dragging” or pulling the delicate eye area. Enhance and enliven your eyes with the bold, long-wearing color of this eye pencil.

• Creamy and smooth; glides on with ease.
• Infused with oils that maintain skin’s hydration and keep it looking soft and smooth.

• Amazing staying power.
• Hypoallergenic.

MY PICK: Motives Waterproof Eye Pencil

A waterproof eyeliner featuring a unique twist tip that never needs sharpening and a built-in smudger for easy blending. The creamy formula glides on smoothly to draw sleek, sexy, high- definition lines that are transfer, smudge and smear resistant.

• Retractable, self-sharpening tip allows for smooth application.

• Waterproof for long wear.
• Transfer, smudge and smear resistant once set.
• Includes a sponge tip to easily smudge for smokey eyes.

MY PICK: Motives Mineral Gel Eyeliner

A unique, mineral-based formulation that allows the precision of a liquid liner with the ease of a gel-based formula. The eyeliner glides on smoothly and precisely, then quickly dries down to a silky, soft finish.

• Delivers a luxurious, silky smooth application with a simple swipe of the brush.
• Natural mineral pigments balance and maintain healthy skin while providing long wear.

• Available in neutral colors with a pearlized finish and rich application that are talc-, paraben- and fragrance-free.

MY PICK: Motives Liquid Eyeliner

A long-lasting liquid liner that comes with a fine tip to allow for precise application. Perfect for creating a defined eye or a bold, dramatic look.

• Creates dramatic, sexy eyes within minutes.
• Long-lasting and water-resistant.
• Unique applicator allows for professional, precise application.
• Glides on smoothly without pulling the sensitive skin around the eyes.

MY PICK: Motives Precisely The Point Eye Line

Provides ultra-pigmented color that glides on like a dream and dries almost instantly to prevent unwanted smudges and smears.

• Contains a water-resistant, smudge-proof and long-lasting formula.

• Ultra-pigmented color that glides on smoothly and dries instantly.
• Has a superfine felt tip for ultimate control and precise application.


Lash and Brow Growth Serum

To get those long, voluminous eyelashes and healthy-looking eyebrows that you envy, add a good lash and brow serum to your beauty arsenal. These makeup bag must-haves contain active ingredients such as vitamins, proteins, and natural extracts that nourish and condition your follicles for lusciously soft lashes. Targeting and working with your natural hair cycle, they can also work wonders for those sparse brows you feared would never grow back.

MY PICK: Motives Lash & Brow Serum

Achieve longer and fuller-looking lashes and brows with this advanced nightly hydrogel serum, formulated with the ultimate blend of nourishing, restorative and protective ingredients to create your healthiest-looking lashes and brows yet. In addition to containing baobab oil and hyaluronic acid, this innovative blend is infused with a special peptide to help hair look conditioned and strong. Apply nightly for best results.

• Helps lashes and brow hair appear longer.
• Helps lashes and brow hair appear thicker.
• Strengthens and fortifies lashes and brow hair.

• Conditions lashes and brow hair.

Curl Lashes

No matter how long your lashes are, they will look a lot longer if you curl them. Make sure to curl your lashes before your mascara. Never curl them after you apply your mascara as this can damage your lashes. Start at the base and squeeze gently as you move up.

MY PICK: Motives Eye Lash Curler

A pinch-proof eyelash curler that gently clamps around your lashes for the perfect finish. This must- have tool applies the perfect amount of lift and curl for a gorgeous, wide-eyed look. A favorite of makeup artists everywhere, an eyelash curler is truly a girl’s best friend. It gently clamps around your lashes, making them reach for the sky. Precise engineering applies the perfect amount of pressure on eyelashes and will not pinch your eyelid. It instantly opens the appearance of the eye and prepares the lashes for mascara application.

• Lifts lashes and opens the eye.
• Precise engineering applies perfect amount of pressure on eyelashes.

• Creates the look of longer, more dramatic eyelashes.
• Easy to use and essential for a polished finish.
• Chic gunmetal color.
• Curved angle suits all eye shapes

MY PICK: Motives Lash Primer

A conditioning base that makes every lash look fuller and longer. The moisturizing formula helps to mend dry lashes for full, extended wear.

• Conditioning formula makes lashes look fuller and longer.

• Goes on creamy and smooth.
• Adds texture to lashes so they appear thicker.
• Strengthens lashes.

• Flake-resistant formula.


Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen and/or define the eyelashes.

MY PICK: Motives Fiber Lush Mascara

Get the look of false lashes without the work. Fiber Lush Mascara is formulated with fibers that adhere to your lashes, making them look longer, fuller and drop-dead luscious. This one-step formula has been perfectly paired with a brush designed for flawless application that resists smudging, clumping and flaking all day.

• Designed with fibers that adhere to your lashes, creating a bold, false-lash look.
• Full bristle brush grabs the lashes from root to tip for instantly thicker-looking lashes.

• Builds lush, dramatic volume for a clump-free, gorgeous look.
• Creates lashes that resist smudging and flaking.

MY PICK: Motives Lustrafy Waterproof Mascara

A rich, hypoallergenic, waterproof formula that volumizes your lashes. The waterproof formula extends its wear to last all day and night, while resisting smudging and flaking.

• This exquisitely rich formula and oversized brush build thick-looking, beautiful, bodacious lashes with every swipe.

• Long-lasting, waterproof color.
• Non-comedogenic and hypoallergenic.
• Fortified with panthenol to lengthen and condition lashes.

• Creates smudge- and flake-free lashes.

MY PICK: Motives For LaLa Mineral Volumizing & Lengthening Mascara

A mineral formula that intensifies your lashes with extra volume, expansion and curl. The formulation is gentle and resists smudging and flaking.

• Exquisite, rich, mineral-based formula builds thick, beautiful lashes with every swipe.

• Pulls up and curls lashes without the need for an eyelash curler.
• Hollow fiber brush allows for smooth, even application.
• Creates smudge-free, flake-free, celebrity lashes.

• Gentle on sensitive eyes.

I also have put all of the above information in a printable guide. You can download your own copy of the “All Things Beauty” Eye Guide by filling out your information below and it will be emailed right to your inbox:

Want to learn everything about Brows? Check out our my Brow Guide.

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