We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their beauty routines. It’s a shift that mirrors the industry’s move […]
Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In my live Facebook video below, I went over just 10, […]
Personalized beauty products is one of the biggest trends…are you capitalizing within this category? The beauty industry is evolving. . While beauty trends of the past tended to focus on one prescribed look, like the 90s brow, super-straight tresses or contouring, in 2020 we are seeing the customer taking a bigger role in the products […]
Who is REALLY profiting from your beauty care purchases? I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission to get people to view things a little differently! I […]
Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your business and social media should be utilized as one of […]
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States Why? Look at the statistics: Emotional Attachment *Nearly half of […]
Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution 3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get it, when you are working behind the chair, you’re probably […]
I hope you are learning from this series! If you need to catch up, be sure to go back to all 3 episodes I have had. Week 1, I talked about Diversion, week 2, Distribution, and week 3-Independent vs. Employee. This week, I want to dive into-The Uberization of the Industry. After decades of humming […]
In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon owner, or working for an employer on a salary or […]
Last week I talked about diversion and the history and evolution over the decades. We are going through a huge transformation of the distribution. Between the salon, the Sephoras and Ultas, you see a lot of new retails channels are growing-salons not sure how to cope with it, and with product lines selling out to […]