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For Professionals

20 Ways to Market Yourself OFFLINE

20 Ways to Market Yourself OFFLINE

Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In […]

FREE Custom Blend Cosmetics Webinar

FREE Custom Blend Cosmetics Webinar

Personalized beauty products is one of the biggest trends…are you capitalizing within this category? The beauty industry is evolving. . While beauty trends of the past tended to focus on one prescribed look, like the 90s brow, super-straight tresses or contouring, in 2018 we are […]

Reality Check-Who are You Really Paying for Your Makeup?

Reality Check-Who are You Really Paying for Your Makeup?

Who is REALLY profiting from your beauty care purchases?  I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission […]

10 Salon & Spa Trends in 2018

10 Salon & Spa Trends in 2018

Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your […]

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States […]

Deregulation of the Beauty Industry-Who is Really Behind it?

Deregulation of the Beauty Industry-Who is Really Behind it?

Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution  3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get […]

The Disruption and Uberization of the Beauty Industry

The Disruption and Uberization of the Beauty Industry

I hope you are learning from this series! If you need to catch up, be sure to go back to all 3 episodes I have had. Week 1, I talked about Diversion, week 2, Distribution, and week 3-Independent vs. Employee. This week, I want to […]

The Evolution of the Beauty Industry-Booth Rental vs. Employee

The Evolution of the Beauty Industry-Booth Rental vs. Employee

In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon […]

The Evolution of the Beauty Industry-Distribution

The Evolution of the Beauty Industry-Distribution

Last week I talked about diversion and the history and evolution over the decades. We are going through a huge transformation of the distribution.  Between the salon,  the Sephoras and Ultas, you see a lot of new retails channels are growing-salons not sure how to […]

The Truth About Professional Haircare and Beauty Brands

The Truth About Professional Haircare and Beauty Brands

Are you ready for the truth about professional beauty brands and how it’s affecting the industry? Have you been following my “Evolution of the Beauty Industry“? This series has been in the making for quite sometime and I finally decided to take the plunge and […]