I’m sure that you have already heard about the Johnson & Johnson’s lawsuit…last Thursday, they were ordered to pay 22 women $4.69 billion dollars. These women were alleging that their ovarian cancer was caused by using Johnson & Johnson’s Baby Powder. What are the real …
Salon retail is one of the most talked about disruptions in the industry. If you have been following my “Evolution of the Beauty Industry”, or if you have been in the beauty industry for awhile, this probably isn’t news to you, but there’s been a …
Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry. Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the …
Self-care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant, and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, we …
What does “natural” really mean with cosmetics & beauty products? And when your personal care products are labeled vegan, organic, gluten free or hypoallergenic, are they really? I get asked this ALL of the time!! This is a big trend in the beauty world, and …
We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their …
Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In …
Do you REALLY know what is in the makeup that you are using on your face everyday? I’m assuming that the title of this post caught your attention, and it should! Is your makeup contaminated? I came across a news broadcast that was truly disturbing …
Who is REALLY profiting from your beauty care purchases? I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission …
Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your …