Do you have a strong digital marketing strategy? I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think that because you have a rich, social media presence that […]
Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed. Print ads, phone books, and billboards are less effective as everything has moved to digital. So what are your options to drive in new traffic? It’s important to have a responsive website design, email marketing […]
The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise of beauty influencers, lifestyle bloggers, YouTube vloggers, and Instagram stars. […]
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States Why? Look at the statistics: Emotional Attachment *Nearly half of […]
Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution 3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get it, when you are working behind the chair, you’re probably […]
I hope you are learning from this series! If you need to catch up, be sure to go back to all 3 episodes I have had. Week 1, I talked about Diversion, week 2, Distribution, and week 3-Independent vs. Employee. This week, I want to dive into-The Uberization of the Industry. After decades of humming […]
In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon owner, or working for an employer on a salary or […]
Last week I talked about diversion and the history and evolution over the decades. We are going through a huge transformation of the distribution. Between the salon, the Sephoras and Ultas, you see a lot of new retails channels are growing-salons not sure how to cope with it, and with product lines selling out to […]
Are you ready for the truth about professional beauty brands and how it’s affecting the industry? Have you been following my “Evolution of the Beauty Industry“? This series has been in the making for quite sometime and I finally decided to take the plunge and get it out!! If you are in the professional beauty […]