Cosmetics-Are you really capitalizing on this BILLION DOLLAR market?
The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States
Why? Look at the statistics:
Emotional Attachment
*Nearly half of women in the US feel that wearing makeup makes them in control
*82% of women believe wearing makeup makes them feel more self confidence
*86% of women find that wearing makeup improves their self image
It’s an IMMEDIATE fix and helps us communicate the mood we
are in and it’s less committal than other changes to our look. We can WASH it off and start fresh & create looks from day to night or night to day 😉
Makeup = Confidence! It encourages people to prioritize themselves. It’s not to impress other people, but rather to empower ourselves
Making people feel beautiful is so rewarding in many ways…
It was estimated that $17.3 billion USD of beauty sales were generated
through online stores and mail-order product sales.
For those selling product online, they were able to reach a wider variety of customers without the hassle of opening new retail stores. Good for them, but not for the salons…
What Influences Consumer Beauty Shopping?
*75% of prestige beauty shoppers reported they were somewhat / strongly influenced by product reviews / endorsements
*It’s important to have reviews on your website
*52% of prestige beauty shoppers reported they were somewhat / strongly influenced by ‘Best Of’ awards
*Promoting a line that is receiving awards and recognition
*Celebrity Endorsements had a lesser effect
*Clients want recommendations from people they trust
Challenges for pros–
Salons-Finding professional quality brands to retail
*Mediocre products developed by haircare brands just to have-no focus on quality or education
*Private Label-quality usually isn’t great, have to order large inventory-6 at a time, no branding
*Exclusive retail brands-Large quotas, startup intros, now going directly to consumer-ie:Jane Iredale, large inventory is needed-no websites offered
*Dept store brands-Pro card option but not allowed to retail
So what did we create? Something that really bridges the gap. Here is just a small glimpse of some of the things that we can do:
1 | OFFER TOP-OF-THE-LINE COSMETICS WITH AFFORDABLE PRICING
- Cosmetics that complement every skin tone
- Perfect formula and pigmentation for easy application
- Proprietary formulas-professional quality
2 | YOUR OWN MOTIVESCOSMETICS.COM WEBSITE
- Personalized site that is consistently updated with fresh content
- Taps into the fastest growing distribution channel in beauty care
- Gives your customers the opportunity to shop 24/7
3 | CREATED & BRANDED BY LOREN RIDINGER
- Named as one Vogue’s Top 100 Most Influential Women
- Awarded the Woman of Substance and Style Award
- Recognized by Fashion Group International for her contribution to the fashion and beauty industry
- Named Entrepreneur of the Year by Business Leader Magazine three years in a row
- Her personal blog, LorensWorld.com, was named as one of Forbes’ Top 100 Websites for Women
- Named one of the Top 50 Most Motivational People of the Web and Twitter
4 | CUSTOMIZABLE FOUNDATIONS UNRIVALED ANYWHERE IN THE INDUSTRY
- Provides an unparalleled opportunity to offer exclusive products, foster customer loyalty and reap substantial profit
- Includes modifiers and enhancers that allow you to further customize the foundation and target specific concerns
5 | PRESS AND MEDIA EXPOSURE
- Motives has a loyal celebrity following
- Through magazines and websites, the Motives brand is exposed to over 90 million consumers worldwide
6 | EDUCATION AND TRAINING
- Affordable national training system
- Informative training courses in makeup application and business building
- Business training and coaching by experienced Motives Beauty Advisors
7 | MOTIVES ONLINE PARTY
- Allows anyone to host a Motives cosmetics party online
- With the help of social media, this interactive tool allows you to have an online party from the comfort of your home
8 | CUSTOMER REWARDS PROGRAM
- Earn Cashback of 2% or more on Motives online purchases
- Earn ½% Cashback on referred friend’s purchases
- Redeemed Cashback can be used to purchase products on motivescosmetics.com
- Redeem Cashback for a minimum of a $10.00 check
9 | MOTIVES PRO ARTIST PROGRAM
- Makeup artists can purchase Motives products at wholesale price and earn up to 40% retail profit on sales
- Exclusive artist promotion on motivescosmetics.com
- New customer referrals
10 | MOTIVES PRO ACCOUNT & THE MBBA-MOTIVES BEAUTY & BUSINESS ACADEMY
- Nowhere else in the industry can you find a curriculum that is a perfect blend
of enhancing existing business structure, new initiatives to drive in more clients,
relationship building, client loyalty, science-based products with clinical studies and
overall ultimate exclusivity than at the Motives® Beauty & Business Academy
11 | PROVEN BUSINESS MODEL TO ACHIEVE FINANCIAL SUCCESS FOR YOU AND YOUR BUSINESS
- Business-building tools, support and education provided
- Create the lifestyle that YOU want
- Earn the income YOU desire
Find out if Motives can fit into your business. Fill out this form to have access to a FREE webinar: