The Evolution & the Motives Beauty & Business Academy

BLOG, For Professionals, My Life, The Evolution of the Beauty Industry / Sunday, June 3rd, 2018

Motives Beauty & Business Academy (MBBA)

If you have been following me, then you probably know how passionate I am about the beauty industry.  Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the biggest shift that I have ever seen.  I do LIVE Facebook videos as a way to WAKE people up.

I have a message to share that there are things that you can do to stay ahead of the trends and shifts.  Those that are willing to leverage these changes are the ones that will succeed.

It has been a dream come true to work on a project that I KNOW will be an industry changer.  I guarantee that there is NOTHING else out there like it!!  THE MOTIVES BEAUTY & BUSINESS ACADEMY…

Loren Ridinger Creator of Motives Cosmetics

Motives Evolution

In honor of launching the Motives Beauty & Business Academy, I thought it would be best to tell the story from the beginning. Motives by Loren Ridinger was a brand that launched in 2008, with the brilliant concept of being a brand that is designed with YOU in mind.

Priding ourselves on Beauty in Every Shade as well as Beauty in Every Age, we really are focused on 1 to 1 marketing.  Our Beauty Advisors are trained to approach each consultation with the goal of offering products that are a solution to what each client is looking for and truly wants and needs.

Motives Cosmetics Beauty in every shade
As a result of the success so many of our Beauty Advisors were experiencing on a one to one basis, expanding their business from a B2B (business to business perspective) just seemed like a natural progression.  Because of the quality of our products, Professionals in the Beauty Industry truly appreciate that they deliver the results and are in alignment with their desire to be exclusive.

Furthermore, as one brand of a larger parent company that is a product brokerage concept, we have access to thousands of other exclusive products at a wholesale cost.  This is exciting, because we can take our existing clients and simply offer them an additional product or services and earn more income. But the best part is that the products are consumable and in industries that everyone spends money on regardless of their economic status (cosmetics, personal care, skincare, nutritionals, etc.)

Product Brokerage

Because we don’t manufacture anything, we Motives Beauty Business Academyhave the ability to move with the marketplace and bring on new products as science evolves, and let go of old products that are antiquated and note selling as well as a better version could be. This is why clients will truly be loyal to you forever. They know you only offer the best of the best products, because if they weren’t – we wouldn’t bring them on board.

We can focus on beauty from the inside out, by combining nutritionals with our skincare and cosmetic regimens and more.


So here we are now, 10 years later, and launching a curriculum that is specifically designed with the Beauty Professional in mind. We built the content for the course by selecting a core of Beauty Entrepreneurs who had been creatively implementing our products and services with Professional Accounts as they were refereed to them in the field.  So creating a focus group with them seemed like the perfect place to start. Matching their passion and purpose for this company and this new mission has proven to be a brilliant move!

Motives Beauty Business Academy
You’re invited!

We invite you to join us to learn how to maximize your position, personally and financially, as a Professional in the Beauty Industry. Perhaps you are a Freelance MUA or a Stylist, Salon Owner, Spa Owner, Skincare Specialist, etc. Or even just a lover of all things beauty with an Entrepreneurial Spirit.

Motives Beauty Business Academy

There are 2 options to register to attend a course

First way is a 4 day ticket option. This is Friday evening – late Monday afternoon.

The first two days, Friday & Saturday, you will learn how to brand yourself online and in person as well as cover Industry Statistics so that everyone understands the evolution of the industry in an effort to best serve professional accounts.

The last two days, Sunday & Monday, are more product focused, with a boost on advanced information on the science behind the products as well as how to sell in systems. This option is necessary for those who are Entrepreneurs looking to consult salons.

If you are an Industry Professional who makes most of your money on Friday and Saturday and are booked out 6+ months in advance, we understand how hard it may be for you to attend all 4 days, so wanted to offer you a 2 day option.


Here is a more detailed agenda:

Friday: 6:30 – 9 pm

Welcome! Branding Yourself Online & In Person
Opening & Setting the Standard
Social Media Marketing
Branding YOU – looking to part to get the appointment
Selfie Lesson / Group Session
Close out the evening with Company Vision & Beauty Advisor Culture
HOMEWORK: Complete Personality Profile
Mix & Mingle Casual Meetup in the Hotel Lobby / Restaurant & Bar Area to Network

Saturday: 9 am 6 pm

Understanding the Beauty Industry – WHY Motives
Economy of the Beauty Industry throughout the Decades /
5 Reasons for Destruction (share articles / market research)
Why Motives & Solutions / Speaking in Themes
Know Your Market / Know Your Competition / Understanding Business Owner
Selling a System / Solution
Partnership Options & Product Pairings
Positioning Yourself for Success / I Am, I Implement
People, Personalities & Passion
Approaches & Selling the Appointment
Communication & Implementation
Conducting a Discovery Meeting & Offering a Proposal
Account Set-Up / Implementation Meeting / On-going Support
Fall in Love with the Process / What’s your WHY
HOMEWORK: Complete Skincare Analysis & Identify your WHY

Sunday: 9 am – 5 pm

Beauty From the Inside Out
Understanding & Appreciating Personalities & Body Morphology (review personality quiz)
Beauty From the Inside Out
Love the Skin You’re In
SKIN: As an Organ, Understanding Skin Types, Identifying Skin Conditions
Effective Regimens & Live Facials
Aging Gracefully; Product Solutions & Targeted Regimens
Advanced Skincare Science & Selling in Systems
Leveraging Education to Provide Solutions & Secure Sales with MUST HAVE Products
BREAKOUT: Application Workshop – OPTIONAL 7-9 pm
Hands on / Guided Application Workshop with Professional MUA
(attendees will be sent suggested list of materials in advance & using personal product for this session)

Monday: 9 am – 3 pm

Art of You & Art of Makeup
Novice to Professional – Sanitation, Station Set-Up, Client Consultation
Color Theory / Identifying Face Shape / Lighting & Photos
Live Demonstration
Client Relationship & Closing the Sale
Selling as an Extension of Service
RECAP & Plan of Action

Loren Ridinger with Motives Certified Trainers
Would you like more information on attending the Motives Beauty & Business Academy?

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