Every season I look forward to the new trends. This year, I almost feel like it is a reason to focus on something new. New beginnings are on the Horizon with the new Horizon Palette. This campaign reminds us it’s is a great time to check in on our self-love and get back to our roots, focusing on things we cherish and that make us feel happy, whole and at peace.
The Horizon Fall/Winter 2020 Campaign
Twice a year, my colleague, Motives Creative Consultant, Maria Checa directs the brand’s global beauty campaigns. Normally, requiring travel, models and a large crew, the global pandemic changed all of that. Instead, Maria directed the Motives® Horizon 2020 Fall/Winter Campaign from her own home while the models were in a tiny NYC studio!
Check out this behind-the-scenes footage of the making of this extraordinary global beauty campaign.
Fall 2020 Trends
Right now, it’s all about the eyes and this fall eye makeup is all about color. The limited edition Motives Horizon Eye Shadow Palette is created with love and filled with shades that give you a feeling of hope. With natural and jeweled tones, this palette is something we can look forward to. We can use it to create art, to create looks that make us feel beautiful, inside and out.
This fall we are seeing a lot of floating eyeliner or looks with a cut crease. This is a great wearable look for anyone. If it is a bit too bold for you, simply blend out the blue color (Oceanic) a bit more for a softer edge.
This look is right on trend featuring the jewel tone in green (Jaded).
Blue is the new smokey eye this fall. This look is so easy too, it only features one color-Oceanic!
The Palette
The Motives Horizon Palette also features neutral shades to mix with the jewel tones and are perfect on the days that you want to keep your eyes a bit natural. It also has a great balance of matte and shimmers.
The Horizon Eye Shadow Palette includes the following shades (from top left):
- Untold: a rich matte brown
- Shallow: a shimmery champagne
- Secrets: a neutral matte taupe
- Oceanic: a shimmery deep blue
- Clarity: a crisp matte white
- Jaded: a shimmery jewel green
Stay tuned for more looks coming your way with this beautiful palette. You can be the first to experience your new Horizon with the LIMITED EDITION Motives Horizon Eye Shadow Palette. Available for pre-sale now HERE! Don’t wait, I think this one will be going fast!
