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Cleaning Your Makeup Brushes: Dos & Don’ts

Cleaning Your Makeup Brushes: Dos & Don’ts

How often do YOU clean your brushes? Spring is in the air and I am feeling a little urge to start spring cleaning the house, but what about makeup brushes?

The Best Vitamins For Healthy Skin

The Best Vitamins For Healthy Skin

It’s no secret that healthy skin starts from the inside. The nutrients that keep your skin youthful and glowing are found in several different vitamins.

12 Eyeliner Hacks That Will Change Your Life

12 Eyeliner Hacks That Will Change Your Life

Eyeliner: for most beauty enthusiasts it is definitely an indispensable tool and it’s no surprise. Eyeliner is the one of THE first makeup products. It first arrived on the scene around 10,000 B.C in ancient Egypt and Mesopotamia.

Where would we be without eyeliner? To really amp up the drama of your makeup, the power of a perfectly lined eye can’t be beat. But if you’re having trouble with the whole “perfect” part of eyeliner application, boy do I feel you. Read on to learn about 12 hacks that I know and use. Not every technique will work for everyone so get used to trying them with a little trial and error until you find what works for you.

1. Tightline your upper lid


Tightlining, also called invisible eyeliner, is a technique in which you line your upper waterline to subtly define and thicken the appearance of your eyelashes.

My pick: Motives Waterproof Eye Pencil. It’s a waterproof eyeliner featuring a unique twist tip that never needs sharpening and a built in smudger for easy blending. The creamy formula glides on smoothly to draw sleek, sexy, high definition lines that are transfer, smudge and smear resistant.

2. Apply light eyeliner to your lower waterline

Motives Bare Eyeliner

Apply a white or flesh color eyeliner to the lower waterline. It instantly opens up your eyes for a brighter look.

My pick: Motives Khol Eyeliner in Bare. It’s an exceptionally smooth eye pencil that provides precise definition without “dragging” or pulling the delicate eye area.

3. Connect the dots

If you have a difficult time drawing a straight line, try drawing dashes first, and then connect them all together. It’s much easier and will still look smooth.

My pick: Motives Luxe Precision Eye Line in Jet Black. A moisturizing smudge-proof felt-tip liquid liner that contours and lines the eyes with precision. Keep your eyes looking freshly lined all day and into the night.

4. Grab some tape

The perfect winged eyeliner

Been struggling with the perfect winged eyeliner? Use the edge of a post it note, or tape to get a straight edge. You’ll get a straight line every time.

My pick: Scotch Magic Tape. I usually stick it on the back of my hand first so that it’s not too sticky on your face.

5. Outline first

Motives Liquid Eyeliner

Want the perfect winged eyeliner? Start by drawing the outline, and then fill in everything below to the lash line.

My pick: Motives Liquid Eyeliner in Noir. It’s a long-lasting liquid liner that comes with a fine tip to allow for precise application. Perfect for creating a defined eye or a bold, dramatic look.

6. Make it last all day

Motives Eye Base

Make your eye makeup last longer by using an eye primer not only on your eye lid but also by swiping it underneath your eye. Want even more staying power? Set your eyeliner with a matching eye shadow.

My pick: Motives Eye Base. It is a creamy, weightless formula that helps smooth and even the complexion of the eyelid, creating a perfect canvas for eye makeup. This formula also extends the wear of eye shadow, helps prevent creasing, and makes shadow colors more even, intense, brilliant-looking, fresh, and just-applied all day.

7. Outside in

Motives Little Black Dress

For a more precise angle of your winged liner, draw the flick toward your eye instead of away from it. Drawing in a backward direction will make it easier to determine where the end of the flick will be.

My pick: Motives Mineral Gel Eyeliner-Little Black Dress. It’s a unique, mineral-based formulation that allows the precision of a liquid liner with the ease of a gel-based formula. The eyeliner glides on smoothly and precisely, then quickly dries down to a silky-soft finish.

8. Layer

Motives Glitter Eyeliner

Transform your look from day to night by adding a glitter eyeliner over your day eyeliner. It’s just enough to jazz up your look!

My pick: Motives Glitter Eyeliner. It’s a versatile, shimmering formula that adds glitter to the lash line and lashes. The buildable, water-based liner contains superfine glitter in a clear base.

9. Get precise

Little Black Dress Gel Eyeliner

Use an angled brush with mineral gel eyeliner for effortless control. An angled brush has short, angled bristles to ensure a precise, firm, and even stroke when lining and defining eyes.

My pick: Motives Angled Eyeliner Brush. It’s a great professional brush and the bristles are stiff enough, but still soft. Expect polished, professional results every time.

10. Give yourself an instant brow lift

White eyeliner to highlight the brow

Use white eyeliner to line below and above your eyebrows, and smudge it out with a brush to define and highlight your brows for an instant lift.

My pick: Motives Khol Eye Pencil in Angel. It’s an exceptionally creamy eye pencil that easily blends and smudges.

11. Erase your mistakes

use face primer to clean up

Sometimes erasing mistakes is easier than trying to nail it the first time. If getting a perfect line is too challenging, draw a rough line first, and then clean it up with a cotton swab and face primer. Yes, you read that correct…face primer. It makes the perfect eraser!

My pick: Motives Complexion Perfection Face Primer. An innovative formula that targets pores, fine lines and wrinkles, Complexion Perfection Face Primer visibly reduces the appearance of imperfections for even-looking skin that is prepped and primed. This oil-free, smoothing formula extends the life of your foundation for the perfect, flawless look.

12. Keep it soft

One of the looks that I LOVE and honestly, it’s almost my go to every day, is keeping it soft and natural along my bottom lash line. This can be done with a little swipe of eye shadow. Add in a spritz of setting spray to the brush first, and it’ll last ALL day!

My pick: Motives 10 Years Younger Setting Spray. A setting spray that mists on weightlessly to reduce makeup slippage and keep skin looking beautifully flawless. Save up to 50% of makeup usage with this unique spray. Keep your skin looking fresh throughout the day.

Do you have any eyeliner tips that you use? I’d love to hear them!

The Best 2019 Makeup Trends

The Best 2019 Makeup Trends

Just like fashion makeup goes through trends each season. I hope that it’s giving you some options with these 2019 makeup trends!

My Secrets to The “No Makeup Look”

My Secrets to The “No Makeup Look”

One of the biggest trends that we are still seeing is the flawless “no makeup look”. It’s the perfect solution for those who love makeup, but are too busy to fit in a full face of makeup every day. And the best part is, this […]

Retail Doom and Gloom: What Does This Mean for You?

Retail Doom and Gloom: What Does This Mean for You?

The transition from brick and mortar to click and order has been a subject I’ve talked about and anticipated for years! If you know me, and you’ve been following me, I am entrepreneur and part of my business is leveraging an online platform like no other. I’ve even written articles about the importance of a side hustle and my side hustle allowed me to walk away from my salon.

Things are shifting very fast. As of right now, there are around 5,000 slated store closures for 2019, which affects companies in all aspects of retail. From Tesla to Payless Shoes, companies around the world are closing stores left and right in 2019. Buying behavior is changing AND it is happening faster than anyone has planned.

US ecommerce sales grew 15.0% in 2018

In the last 10 years, there have been countless web articles on the digital shopping landscape. We’ve all been informed over and over again, about the booming business that is online retail. It probably won’t surprise you that in 2018, consumers spent $517.36 billion online with U.S. merchants, up 15.0% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures.

Last year we said good bye to Toys R Us. The 60 year old company couldn’t even shift with the times and over 31,000 employees lost their jobs when they closed 807 stores.

Even the 125 year old company Sears closed 766 stores, affecting over 81,000 employees.

Meanwhile, during the first weeks of 2019, retailers shut down 23% more stores than they did at the start of 2018, according to Coresight Research. The firm concludes there’s “no light at the end of the tunnel” for troubled store companies.

Here are just some of the highlights from the list of store closures planned for this year:

  • Gap – will close 230 stores over the next two years
  • Victoria’s Secret – will close 53 stores
  • Abercrombie & Fitch – will close 40 stores
  • Telsa – is mulling plans to close nearly all stores in massive switch to online sales
  • Charlotte Russe – will close all stores after bankruptcy
  • Payless Shoes – will close all 2,500 stores after bankruptcy
  • Gymboree – will close all 800 stores after bankruptcy
  • Family Dollar – will close 390 stores
  • SHOPKO-is closing all 370 stores after bankruptcy

The team at Moneywise.com recently compiled a list of retailers’ planned store closings in 2019, and the list serves as a real eye opener for those unfamiliar with these trends. This is information consumers really need to be aware of because this changing trend to online shopping has a direct impact on you! And do you realize that this is something that you can leverage and capitalize on?

Rise of the Entrepreneur

It’s not all doom and gloom for those that are willing to shift with these trends and by 2027 it is estimated that 1/2 of the workforce will be freelance entrepreneurs. But how will they do it?


There’s a way that you can own your own digital platform that leverages this trend. A business designed to capitalize on the online shopping revolution, and represents an economic opportunity unlike any other, with the propensity to generate an ongoing income based off the things people already have to buy anyway.

It not only gives people the means to not only shop smarter, but to also leverage the online shopping revolution to establish entrepreneurial success – even during a time where changing consumer trends are leaving many businesses in the dust!

There couldn’t be a better time than today to start your own business

If you’d like to find out more about a proven plan for your financial success that provides systemization, standardization, state-of-the-art management systems, merchandising and marketing tools, growing visibility with the opportunity to create ongoing income, fill out the form below.

2019 Lip Trends You Can Wear This Year

2019 Lip Trends You Can Wear This Year

This spring we are definitely seeing smudged makeup and that 80’s vibe is still visible, but we are also seeing classic red and nude lips make their presence known. The great news is with these lip trends, you have a lot of options to change […]

Spring Trend Alert: Pastel Makeup

Spring Trend Alert: Pastel Makeup

Spring is in the air! Can you sense it? Now that the time has changed, let’s get our beauty in check! Pastel makeup is a major trend right now…

Are You Applying Your Eye Cream Correctly?

Are You Applying Your Eye Cream Correctly?

I hope that after reading my article “EYE CREAM: DO YOU REALLY NEED TO USE IT OR CAN YOU SKIP IT?” you understand the importance of using an eye cream. If you have dark circles, puffiness, and/or crow’s feet, using an eye cream should be part of your daily beauty regimen and may help reduce the appearance of your under-eye concerns. But, whether you’re an eye cream beginner or a veteran, there’s a chance you could be making some common mistakes with how you use (or don’t use) this essential skin care product. Read on for the DOs & DON’Ts of applying eye cream!

How to apply eye cream


Dab and pat. Always use your ring finger for the most gentle application. Your ring finger is less likely to tug and pull the skin. First apply dots of eye cream around the eye and along the brow bone. Gently pat until the eye cream is absorbed. You can use an applicator like the one that comes with my pick Lumière De Vie Eye Balm. It’s even cooling and soothing, so it feels amazing!


Tug or pull the skin. The skin around your eye is very delicate and you don’t want to cause damage or help the aging process around your eye. If you can see your skin moving around, you are probably pushing too hard.


Use LESS than a pea size per eye. A little goes a long way, and it’s not that large of an area. Less is more…


Use too much. You want to make sure that the amount that you use is able to absorb into the skin. Too much will sit and the skin and really won’t do any good.

How to apply eye cream


Apply below AND above the eye. Not only do we want to address the under eye area, but it also important to keep the eye lid hydrated. Apply to the brow bone and the orbital bone.


Don’t get too close to your eye with your eye cream. It will actually warm up from your skin and can travel about an inch. Applying it too close to your eye can cause burning and irritation.


Wait about a minute for the eye cream to absorb before applying any makeup. This will ensure that everything looks smooth.


Don’t skip eye cream during your daytime routine. It’s best to use it night and day and can be easily worn under makeup.

How to apply eye cream


Not sure what order to apply all of your skin care products? It’s recommended to apply products with the thinnest consistency to thickest, or from liquid to oil.

In general, think thin-to-thick, but you also want to first use the products with the ingredients that are most important to penetrate into the skin (like antioxidants in serums) and finish with the products that need to sit on top of the skin (like emollients and humectants in moisturizers).

I recommend applying your eye cream after all of your serums and BEFORE your face moisturizer.


Don’t apply your face moisturizer around your eye area. You should only apply up to where you applied your eye cream. Moisturizers are not made for around your eyes.

How to Apply Eye Cream

Check out my tutorial that I did LIVE on Facebook for my All Things Beauty followers.

Eye Cream: Do You Really Need to Use it or Can You Skip it?

Eye Cream: Do You Really Need to Use it or Can You Skip it?

When it comes to skin care, it is recommended that everyone does at least the three main steps: cleanse, tone, moisturize. But then, of course, there are a slew of hyper-specific products out there meant to address each of our skin woes. One of those products […]