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Tag: Beauty Industry

An Inside Look with Amber Lopez

An Inside Look with Amber Lopez

I get to interview another amazing woman!! I am thankful that I get to meet successful beauty professionals. Here’s your chance to learn too!

The Importance of Leadership

The Importance of Leadership

Recently I was asked by Nina Tulio-Odom, salon coach and owner of 1 N Agency to chat with her about the importance of leadership. Not only was I honored that she asked me, but I was also so excited! We actually share a lot in […]

Friday Feature: Meet Jacqueline Menconi

Friday Feature: Meet Jacqueline Menconi

One of the best things I have had happened in my career is meeting other beauty professionals.  I am fortunate to have made friends all over the WORLD with some of THE most talented individuals out there. Aligning yourself with others in your profession is powerful. It’s nice to be able to share each others ideas and success with one another.  I thought it would be helpful to all of you to introduce you to some of these wonderful people right here on my Blog.  After all, they are all about beauty too!!


Who is Jacqueline Menconi?

“Hi there! I’m Jaxx and I’m a traveling Makeup Artist & Wellness Consultant based in northern New Jersey, about 15 minutes from Manhattan.

My two areas of passion are makeup artistry and health & wellness. My father owned one of New Jersey’s largest fitness facilities, which (since I practically grew up there) fostered a keen understanding of the impact that fitness & nutrition have on one’s health and one’s looks. My mother owned her own cosmetics line and, when I was old enough to start creating my very own “signature” look, insisted that I learn proper makeup application — and boy am I glad she did.

Fast forward to today, I’m fortunate to have built a strong and flourishing business that allows me to work with a variety of clients including TV production companies, celebrities, major corporations, bridal & personal clients, magazines, photographers, etc.

What you may not know about me is that after graduating from Rider University with a BA in Communications, I didn’t immediately enter the beauty industry. I went to college to be a television producer and that is what I did for several years. During that time, I worked with some truly phenomenal makeup artists on set, and became savvy as to how they modified makeup application to suit different lighting (as well as different client specifications). Their ability to turn plain and pretty actors and models into the exquisite icons we know and love fueled the urge for me to do the same.

And so I did.

I left the producing life to attend The Makeup Designory in New York City, along with numerous other pro workshops & classes at other reputable studios.

Here’s the thing… I love makeup and always will, but I still know that it should never be used in an attempt to correct bad health habits. This is why after years of attending health lectures & seminars, I help my clients learn how to create beauty from the inside out by teaching the importance of exercise, diet, and proper supplementation. I’m also certified to help physicians and health care professionals of all kinds implement a variety of customizable wellness programs, and I extend my teachings one-on-one with select clients.


What made you want to learn more and eventually partner with Motives Cosmetics?

I grew up in a very entrepreneurial-minded family and not only went to college for TV Broadcasting, but minored in General Business. Being a Video Producer after college, I worked heavily in the professional/corporate world. I had to be business savvy & needed to network efficiently to be good at my job. Once I decided to switch careers to makeup artistry, I carried those same values and skill sets I had learned with me. If you are a freelance anything, whether you realize it or not, you own a business and you need to treat it as such.

As a Makeup Artist, having a PROFESSIONAL QUALITY product line to retail to my clients was a no brainer. Clients always asked me what I was using on them and before Motives, I would instruct them to go to the appropriate stores where they would buy $50-$300+ worth of cosmetics. I was making the stores richer and totally missing the boat as a business woman! Also, the fact that Motives allows me to retail completely customized makeup that I create for my clients was an INSANELY BRILLIANT concept to me! I had wanted to make a name for myself as a luxury on-location Makeup Artist and being able to blend a high end custom foundation and/or powder was the exclusivity I was looking for. Even more, it’s exactly what my CLIENTS were looking for! So many have trouble finding the right foundation. The color could be ok, but the formula is too drying. The formula is good but the color is way too yellow or pink, so they buy 2 different shades to mix at home. That’s expensive and time consuming, especially if you’re not a makeup artist!

The only thing that I had reservations about before partnering was whether Motives/Market America was considered “one of those things.” I did my due diligence, truly studying the Motives/MA business model and compensation plan, and then comparing it to other direct sales companies out there. This was when I finally appreciated the immense difference between MLM direct sales companies and Market America (MA, the parent company of Motives). MA was so clearly not MLM and that fact coupled with the quality of the products had me chomping at the bit to register my business. MA is the real deal and unlike any other company I’ve ever researched.


In what way have you maximized your existing business as a Pro-Artist?

I partnered with Motives in 2012 when I had recently quit my job as the Laura Mercier counter manager in Saks 5th Avenue. I was still in the slow beginning stages of building my freelance business and finally getting some traction. When I partnered with Motives and started retailing their ready-made products and mixing up custom blends, that was when I noticed a HUGE burst in how busy I was getting. Word started to spread and I kept getting referral after referral from all industries- bridal, tv, commercial, independent film, corporate shoots, fashion photo shoots, etc.

Looking back, I can be certain that not only was it my hustling, “go get ‘em” nature, but it was my entrepreneurialism and posture as a business owner that made this boost in business possible. Motives helped me with that because of the exclusive luxury services I had added to my repertoire as well as the personal & professional development I gained by attending all of the company trainings and big corporate conventions.

Over the next few years my business grew in every aspect. Today, I am busier than I can handle with commercial, tv, and corporate video shoots. I recently tallied up the amount of jobs I had given away to other Makeup Artists (around the world) within a 6 month period… it was about $20,000 worth. That was money I did not make because I was ALREADY booked on other jobs and I attribute a good portion of this success to what I have with & what I have learned from, Motives.

When I am already booked and asked my availability to work for another production, I refer fellow qualified artists to fill in for me. The artists who partner with me in my Motives business are the ones that will always get first dibs on a job. I am becoming much more strict with this ordinance because I want to build a team with cohesive branding. When one of “my artists” fills in for me, I want the producer or photographer to notice the same branding throughout our kits. I want to know that artist is using quality products on my excellent clients and that whatever they are using will translate seamlessly on camera.

And can I mention the discount we get as distributors on all of these products? Jeez! That alone should be reason enough to look into partnering with the company.


How do you feel is the best way to build a team of professionals?

The best way for me to expand my team is to simply keep spreading the word and leading by example. I started two pro-centric campaigns involving beauty professionals who have already partnered with our great company.

The first campaign started back in 2016 with 7 Makeup Artists coming together and creating monthly looks for every day women on my blog. The looks are created with all Motives Cosmetics and are achievable to the average makeup wearer, as opposed to the majority of what we see promoted on social media platforms, such as Instagram. That stuff is intimidating to replicate and down right impossible because of all of the filter and Photoshop use. The goal of our collaborative blog posts are to give people fun and easy makeup inspiration. The first series of collaborations were such a hit that we decided to open the group up again to add more Makeup Artists! We had 12 in total and I couldn’t be more proud of what we’ve accomplished. Love all of you, ladies! I’m so grateful for your efforts!

The second campaign I started with the ever so talented and beautiful, Master Cosmetologist, you, aka: Leigh Raeder. We had a webinar series called The Business Savvy Makeup Artist. We interviewed beauty pro’s varying in not only years of experience, but also in beauty specialties (ie commercial, salon, bridal, etc). These webinars recordings can be found at my youtube channel http://bit.ly/2fQWSHZ.

I would also like to mention that I train aspiring Makeup Artists in the NY Metro area, as well as offer business consulting video conferences globally.



What are you most excited about in regard to your long term goals?

I’m most excited about having a Plan B with Motives Cosmetics. As a freelance Makeup Artist, you are only as good as your last job. Sure you can have a busy spell, but sooner or later you will have a couple weeks off and will be sweating bullets not knowing when your next paycheck is coming. If you don’t have a Plan B in place to supplement your income during the slow periods, you’re not going to be successful. You’ll never be able to catch up on your bills and SURELY will never be able to save money for the future. Plain and simple!

I’ll add that as a freelancer, you do not get a pension or retirement plan that is being matched by an employer. If you can’t save money now doing what you’ve been doing, how do you expect to retire comfortably (or at all)? Do you want to be working this hard when you’re 60 years old? At what point will your pattern of having no time and no money change? What happens if you get in an accident, fall ill, or have to take care of a relative for a span of time? Can you still work with a broken arm or ankle? Can you still work when you’re taking a relative to five doctor’s visits a week for 4 months straight? This is all real life! It happens every day to someone new!

We all like to hope that none of that bad stuff could happen to us, but I invite you to take a look at the people in your life. Have any of them been through a hardship? How would you navigate through their hardship with your freelance career & income? Stop trading your time for money. Start thinking about working smarter and not harder. Do you research, study, ask questions, and get it moving. Only you can change your life! You can do it!”


Want to hear more from Jaxx & I?  Listen to an interview I did with Jacqueline HERE!!


Richmond Motives Beauty & Business Academy

Richmond Motives Beauty & Business Academy

The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of […]

Toronto Motives Beauty & Business Academy

Toronto Motives Beauty & Business Academy

The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals.  Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global […]

The Evolution & the Motives Beauty & Business Academy

The Evolution & the Motives Beauty & Business Academy

Motives Beauty & Business Academy (MBBA)

If you have been following me, then you probably know how passionate I am about the beauty industry.  Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the biggest shift that I have ever seen.  I do LIVE Facebook videos as a way to WAKE people up.

I have a message to share that there are things that you can do to stay ahead of the trends and shifts.  Those that are willing to leverage these changes are the ones that will succeed.

It has been a dream come true to work on a project that I KNOW will be an industry changer.  I guarantee that there is NOTHING else out there like it!!  THE MOTIVES BEAUTY & BUSINESS ACADEMY…

Loren Ridinger Creator of Motives Cosmetics

Motives Evolution

In honor of launching the Motives Beauty & Business Academy, I thought it would be best to tell the story from the beginning. Motives by Loren Ridinger was a brand that launched in 2008, with the brilliant concept of being a brand that is designed with YOU in mind.

Priding ourselves on Beauty in Every Shade as well as Beauty in Every Age, we really are focused on 1 to 1 marketing.  Our Beauty Advisors are trained to approach each consultation with the goal of offering products that are a solution to what each client is looking for and truly wants and needs.

Motives Cosmetics Beauty in every shade
As a result of the success so many of our Beauty Advisors were experiencing on a one to one basis, expanding their business from a B2B (business to business perspective) just seemed like a natural progression.  Because of the quality of our products, Professionals in the Beauty Industry truly appreciate that they deliver the results and are in alignment with their desire to be exclusive.

Furthermore, as one brand of a larger parent company that is a product brokerage concept, we have access to thousands of other exclusive products at a wholesale cost.  This is exciting, because we can take our existing clients and simply offer them an additional product or services and earn more income. But the best part is that the products are consumable and in industries that everyone spends money on regardless of their economic status (cosmetics, personal care, skincare, nutritionals, etc.)

Product Brokerage

Because we don’t manufacture anything, we Motives Beauty Business Academyhave the ability to move with the marketplace and bring on new products as science evolves, and let go of old products that are antiquated and note selling as well as a better version could be. This is why clients will truly be loyal to you forever. They know you only offer the best of the best products, because if they weren’t – we wouldn’t bring them on board.

We can focus on beauty from the inside out, by combining nutritionals with our skincare and cosmetic regimens and more.


So here we are now, 10 years later, and launching a curriculum that is specifically designed with the Beauty Professional in mind. We built the content for the course by selecting a core of Beauty Entrepreneurs who had been creatively implementing our products and services with Professional Accounts as they were refereed to them in the field.  So creating a focus group with them seemed like the perfect place to start. Matching their passion and purpose for this company and this new mission has proven to be a brilliant move!

Motives Beauty Business Academy
You’re invited!

We invite you to join us to learn how to maximize your position, personally and financially, as a Professional in the Beauty Industry. Perhaps you are a Freelance MUA or a Stylist, Salon Owner, Spa Owner, Skincare Specialist, etc. Or even just a lover of all things beauty with an Entrepreneurial Spirit.

Motives Beauty Business Academy

There are 2 options to register to attend a course

First way is a 4 day ticket option. This is Friday evening – late Monday afternoon.

The first two days, Friday & Saturday, you will learn how to brand yourself online and in person as well as cover Industry Statistics so that everyone understands the evolution of the industry in an effort to best serve professional accounts.

The last two days, Sunday & Monday, are more product focused, with a boost on advanced information on the science behind the products as well as how to sell in systems. This option is necessary for those who are Entrepreneurs looking to consult salons.

If you are an Industry Professional who makes most of your money on Friday and Saturday and are booked out 6+ months in advance, we understand how hard it may be for you to attend all 4 days, so wanted to offer you a 2 day option.


Here is a more detailed agenda:

Friday: 6:30 – 9 pm

Welcome! Branding Yourself Online & In Person
Opening & Setting the Standard
Social Media Marketing
Branding YOU – looking to part to get the appointment
Selfie Lesson / Group Session
Close out the evening with Company Vision & Beauty Advisor Culture
HOMEWORK: Complete Personality Profile
Mix & Mingle Casual Meetup in the Hotel Lobby / Restaurant & Bar Area to Network

Saturday: 9 am 6 pm

Understanding the Beauty Industry – WHY Motives
Economy of the Beauty Industry throughout the Decades /
5 Reasons for Destruction (share articles / market research)
Why Motives & Solutions / Speaking in Themes
Know Your Market / Know Your Competition / Understanding Business Owner
Selling a System / Solution
Partnership Options & Product Pairings
Positioning Yourself for Success / I Am, I Implement
People, Personalities & Passion
Approaches & Selling the Appointment
Communication & Implementation
Conducting a Discovery Meeting & Offering a Proposal
Account Set-Up / Implementation Meeting / On-going Support
Fall in Love with the Process / What’s your WHY
HOMEWORK: Complete Skincare Analysis & Identify your WHY

Sunday: 9 am – 5 pm

Beauty From the Inside Out
Understanding & Appreciating Personalities & Body Morphology (review personality quiz)
Beauty From the Inside Out
Love the Skin You’re In
SKIN: As an Organ, Understanding Skin Types, Identifying Skin Conditions
Effective Regimens & Live Facials
Aging Gracefully; Product Solutions & Targeted Regimens
Advanced Skincare Science & Selling in Systems
Leveraging Education to Provide Solutions & Secure Sales with MUST HAVE Products
BREAKOUT: Application Workshop – OPTIONAL 7-9 pm
Hands on / Guided Application Workshop with Professional MUA
(attendees will be sent suggested list of materials in advance & using personal product for this session)

Monday: 9 am – 3 pm

Art of You & Art of Makeup
Novice to Professional – Sanitation, Station Set-Up, Client Consultation
Color Theory / Identifying Face Shape / Lighting & Photos
Live Demonstration
Client Relationship & Closing the Sale
Selling as an Extension of Service
RECAP & Plan of Action

Loren Ridinger with Motives Certified Trainers
Would you like more information on attending the Motives Beauty & Business Academy?

Join my email list for continued updated information:





Self Care Tips for Stylists That Prevent BURNOUT

Self Care Tips for Stylists That Prevent BURNOUT

Self care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, […]

Are You Capitalizing on THE Biggest Trends This Year?

Are You Capitalizing on THE Biggest Trends This Year?

We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their […]

20 Ways to Market Yourself OFFLINE

20 Ways to Market Yourself OFFLINE

Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing!

There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In my live Facebook video below, I went over just 10, but then promised even more, so here are 20!!  I hope you find them useful!


If you have been following my series “Evolution of the Beauty Industry” you know that I have already covered quite a few topics. I have so much to share from my decades of experience. If you want to catch up, you can find them all here: Evolution of the Beauty Industry


I have already talked about Utilizing Social Media to market and grow your business and How Your Clients are Finding You, but I want to touch on something that I think is very important. DO NOT stop giving your clients that one on one interaction, trust me, they want it!!  Don’t let all of the traditional marketing methods go.


20 things you should do to market offline

  1. Ask for referrals from satisfied clients
    Word of mouth advertising is really the best way to build your clientele. In an industry like ours, it’s so much about the way we make our clients feel, and they will want all of their friends to experience that too.  But we have to ASK for referrals because so often our clients don’t know how valuable it is to us. Consider implementing a referral program to reward your clients too.Motives Custom Blend Liquid Foundation
  2. Offer customizable products
    Personalized beauty products are one of the biggest trends right now.  Clients LOVE the thought of something that is made just for them, not to mention the fact they HAVE to come back to you to have it mixed again, it keeps you exclusive.One if the items that I help pros implement is customized makeup.   Formulating the perfect coverage, texture, with the perfect ingredients, and mixing the perfect color to match any skin tone, is something that neatly mirrors the industry’s move towards greater diversity.  And think of all of the possibilities, custom color shampoos, custom skincare regimens, etc.  If you’re not capitalizing on this category, you should reconsider.
  3. Build a referral network
    Get to know other professionals so that you can refer business to each other.  If you don’t perform particular services, find other professionals that do.  I personally would rather send my clients to someone that I trust and that I know will do a great job, and they appreciate it too.  It’s really a win win situation for everyone.
  4. Get involved
    Choose national events that you are passionate about and contribute.  I believe that the more you give, the more that will come back to you.  Clients love to see you get involved, and when you participate in large scale events, many organizations will help promote them too.Some of my favorite are, St. Baldrick’s Foundation, CUT IT OUT-The Beauty Community Against Domestic Abuse, look good feel better, but honestly there are so many more that are out there!! Find something you are passionate about and make a difference by giving back.

    St Baldricks offline marketing tips

  5. Send out a mailer
    Doesn’t matter if you are a new salon, or even an established business.Send out a mailer with a coupon or a reduced price service for first time visitors. You can increase your client base easily with direct marketing (which is also cost effective). There are services that you can use, or you can get lists of certain demographics to narrow down who you can send them to.
  6. Be thoughtful
    Continue to build relationships with your clients by sending out cards or a hand written note for special occasions or to celebrate milestones.  Weddings, graduations, babies or maybe even a new job. It’s a way to really make them feel special and it shows that you care by going above and beyond.
  7. Educate
    Partner up with local colleges, or other businesses and provide some type of education to enhance their programs.  Whether it’s a quick workshop or a talk, they will appreciate it.  It can also be a way to build your name and brand yourself. Plus it can be a lot of fun!Leigh Raeder Offline Marketing Tips
  8. Get into mainstream media
    Reach out to local radio stations or even TV stations to see if they have a makeover series yet.  It’s a way to give back to someone deserving in the community while getting exposure. It will also be a great addition for the network, because let’s face it, everyone loves seeing a great makeover!
  9. Host a client appreciation event
    Have at least one big event a year. It’s a fabulous way to pamper your clients. When you stay consistent with it, your clients will look forward to it every year. Not only will it create a lot of buzz, but it will get bigger and better each and every year.
  10. Learn from the best
    Learn from others in the industry.  Find mentors, or anyone that you can be around or even follow to learn new things.  In this industry, there are ALWAYS things to learn. New trends, new techniques, there’s endless information out there!! It will keep things exciting for you and your clients.Professional offline marketing tips
  11. Generate local publicity
    Believe it or not, people still do read the news!! Get to know a writer or journalist from your local newspaper and have them write a compelling story about your salon. You can even send out a press release whenever you have something new to announce.
  12. Networking events
    Get out to your local chamber or another business networking group and talk your salon up. Build relationships with others. You never know when you can refer to business to them. And chances are you’ll pick up a few clients just by handing out your business card!
  13. Get involved with the community
    Being involved in your community can bring a sense of satisfaction to the work you do. How many people in your community know about your salon and what you do? Get the word out there by volunteering!! It also makes you feel amazing to give back.Offline marketing tips
  14. Hold a workshop
    Pick topics that will intrigue them. My clients love beauty boot camps, and any beauty workshops, such as All About Eyes, Perfect Pout, Flawless Finish, etc..  You can really creative here and have fun with it, trust me, clients will LOVE it!
  15. Reach out to former clients
    Did a past client stop coming in? If they have not been in to your salon for at least 6 months, call them or send them a card to try to get them to come back. You’re be surprised at how effective it is.
  16. Survey your clients
    You can have your clients fill out a survey or you could even ask your client for a few minutes of their time and interview them. Ask them what they would have liked better during their visit. This will help you keep them coming back and even refer you when they see how much you care!
  17. Send a tangible thank you
    This one may be over the top, but you can purchase a cake from a bakery, chocolates, flowers or something fun from a local business and send it to your client’s workplace. Put a few business cards in the box, I bet their co-workers will LOVE it!! It will make you stand out for sure!
  18. Devote a day to personally reaching out
    Reach out to all of the clients that opened your marketing email, commented on your blog, or interacted with you on social media…send them a personal message. They will appreciate the special attention. It shows that you are noticing.
  19. Hold a contest
    Get your clients excited and involved by having a contest.  There are so many things you could do, mix it up and try different things. Just get creative and have fun with it!!
  20. Have amazing customer service
    I almost think that this should be #1!  Ask yourself, how are you making your clients feel?  If you can master having amazing customer service, you will build a rock solid clientele.This really is another topic that I could do an entire segment on.  No matter how busy your day has been, no matter what crazy drama is going on in your life, you could be having the worst day in your life. You have to make your client feel like they are #1.

    Take a deep breath and provide an outstanding appointment for them. You have to listen to what they need from you, and you need to figure out how to provide it.  You need to “wow” them, pamper them, and put them on a pedestal.  You have to generally care about them, because they will feel it, and if they feel amazing every time they leave, they will be back.

    If you haven’t caught any of my Facebook Live sessions, you can tune in every Monday morning at 10am CST to learn even more tips about how to can grow in the beauty industry.

    You can watch my video on this topic right here.  I hope you like it!!


I hope that you will use some of these tips.  If you liked this post, you may want to check out 10 Tips to Help You Grow Your Clientele.
I’s love to hear from you too, do you have any tips?  Which one did you like best? Comment below 🙂



Reality Check-Who are You Really Paying for Your Makeup?

Reality Check-Who are You Really Paying for Your Makeup?

Who is REALLY profiting from your beauty care purchases?  I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission […]