One of the best things I have had happened in my career is meeting other beauty professionals. I am fortunate to have made friends all over the WORLD with some of THE most talented individuals out there. Aligning yourself with others in your profession is […]
Tag: Beauty Industry
The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of […]
The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada
Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals. Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry White ND, & Cristina Enriquez Rivero-Medical Esthetician were focus speakers over the 4 day Motives Beauty & Business Academy.
Lisa & Leigh kicked off the weekend with a session teaching the attendees on how to brand yourself on-line and in person. They shared not only tips for salons and spas, but also how independents can grow as a brand to set them up for maximum success.
Leigh started off the day with “Why” the beauty industry is in desperate need of our program and systems. She discussed the evolution of the industry and how the industry has been changing at a record pace. It is crucial that salons stay ahead of these changes to stay profitable.
Lisa joined in during the afternoon beauty & business academy session and taught how the attendees how they can help by implementing Motives and other divisions into salons and spas, along with other professional accounts. Leigh explained how no one else has these programs and systems in place and this will be an industry changer. Dr. Terry then talked about different personality types and taught the class how to relate with them. Lisa wrapped up the evening with empowering everyone to “Fall in Love with the Process”.
Dr. Terry kicked of Sunday’s session with beauty From the Inside Out, teaching about digestive health and that beauty really does from within. Cristina took over talking about advanced skincare and even performed a live facial demo using all Market America skincare.
The event was wrapped up on Monday with the art of makeup with live demos featuring makeup artists from Toronto, Toru Gallardo, Joyce Zhou, and Keisha Gregory.
All of the graduates left with tools and felt empowered to work with salons and spas and beauty professionals along with an action plan on how to achieve their own goals.
The MBBA’s next stop is this weekend in Richmond. There’s still time to get you and your guests tickets at www.motivesacademy.com
Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry. Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the […]
Self care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, […]
We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year?
In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their beauty routines. It’s a shift that mirrors the industry’s move towards greater diversity. And customized beauty trend IS the new luxury. Are you capitalizing on this trend by offering personalized beauty products?
I have always believed in providing exceptional customer service through one to one marketing, and though we live in a technological world, people are wanting that human interaction. I have already touched on the trend that websites are using chat bots in my article 10 Salon & Spa Trends in 2018 to give a more tailored customer service approach to give a more personalized recommendation. So the ability to offer personalized beauty care products has so many benefits and is a way to WOW your client and ensure 100% customer satisfaction, not to mention, it is FUN 🙂
Let’s look at some of the categories that you can offer that are customized just for the client.
Shopping for the correct foundation can be a challenge for most people, and so many settle for the wrong one. Why not offer custom blend foundation that you are able to formulate & customize it to the exact match their skin? You combine the exact foundation pigment with the color of the skin tone to create the perfect custom blend foundation.Motives liquid foundation offers 11% pigmentation, while typical foundation has 6-7% pigment. And you have the ability to increase the coverage with enhancers that have 28% pigment. Skin care additives are then added: toners, modifiers, moisturizers and skin serums.With Motives Custom Blend makeup solutions, you are able to formulate and mix the perfect texture, and even decide on cream or powder too. You can literally blend anything: concealers, eye shadows and color correctors. The possibilities are endless with even blushes, bronzers, shimmer powders, brow pomades and lip stains.
Some of the Motives Custom Blend Foundation Advantages are:
*Pure mineral Bases
*Non- Comedogenic (will not clog your pores)
*Various Serum Additives
*Create any color
While categorizing different skin types into dry, oily or combination has been the norm for years, consumers no longer want a one size fits all. They want an expert to customize a regimen just for them. And with the addition of new revolutionary ingredients on the market, it is so beneficial to find the best products for each individual.When a skin analysis can be done properly, various products can be prescribed for not only skin types but also concerns such as acne, anti-aging, hyper-pigmentation, eczema, etc.
With an increased awareness in face mapping and beauty from the inside out approach, there is definitely a need for our next category.
- Nutritional analysisClients are always asking us questions about the right vitamins for their hair skin & nails, and as beauty professionals, we are also the first to see the effects of various deficiencies. And you have to admit, that identifying areas of nutrition where they need extra supplementation is a difficult task-we haven’t typically had the education. Harder still is looking through the endless assortment of vitamins and minerals that claim to improve their health and well-being, but in fact are making no difference at all.Consider offering a customized nutritional analysis. It is a tool that can help them chose the proper supplementation regimen based on their diet and lifestyle.
- Gene Analysis
Genetic testing services are a major trend right now and over the last few decades, developments in the science of genetics and technology have transformed our understanding of disease. This development in medicine has made early intervention and effective management a real possibility for everyone.Today we know the degree to which diet influences the balance between healthy and disease states may depend on an individual’s genetic makeup which can effect their hair, skin and nails. With a raise in the health conscious consumer, offering a powerful tool that like genetic analysis can help develop a practice and its wellness program by introducing patients to advantages of testing and improved health outcomes.
- Customized hair care products
You should all be recommending the perfect hair are products to all of your clients, but let’s not skirt around the D word…diversion. It’s time to take control of the sale back and offer products that can not and will not be found in stores or websites. By offering customized shampoos and conditioners that they have to have you mix up, they have to come to you to get it. You have the ability to mix in color toners and have them pick the perfect scent just for them. Clients LOVE it!!
Not only does offering personalized products ensure 100% customer satisfaction, it is also very profitable!! Think of the possibilities, and the excitement it makes! Custom blend cosmetics yield a 200-300% profit alone, which is a plus! And then by incorporating more personalization…It’s a win win situation for everyone 🙂
If you are interested in offering any of these personalized products, I can help! Just fill this out this form completely and I will get in touch:
Who is REALLY profiting from your beauty care purchases? I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission […]
Before we really dig in, There’s a few things that I want to touch on.
First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your business and social media should be utilized as one of your biggest marketing tactics.
Second, the convenience of digital devices and super retailers like Amazon are going to force salons and spas to step up their customer service game and technology. Update: You may want to check out one of my recent articles on this!
Last, as clients become more self-aware of the latest style and product trends, businesses will have to focus more on continued education and in-demand products to stay on top of things.
10 Salon & Spa Trends in 2018
1. Instagram and Selfie Stations
Social media continues to be a driving force in the buyer’s journey as 78% of consumers say a company’s social media posts impact their purchases. Consider creating a designated photo area with a ring light and a clean background. These photo-friendly spaces are the perfect marketing tool to show off the technicians with high-quality images. And posting client selfies can help increase social media growth (pictures with faces see higher engagement) and revenue, as consumers are heavily influenced by their peers.
2. Natural Beauty Products
The organic beauty boom is part of the larger shift in customer awareness about health and wellness. Consumers have access to more information than ever before, thanks to a growing number of beauty blogs and social media accounts dedicated to the benefits of going chemical-free.
By the end of 2018, the global demand for organic personal-care products is expected to reach $13.2 billion. The quickly growing industry will motivate many salons and spas to add organic products to their inventory.
3. Beauty from the Inside Out
It’s time to start thinking about beauty from the inside out, and supplement your beauty regimen & salon/spa with, well, supplements that target hair, skin, nails and inner beauty. In fact, Zion Market Research reports that, worldwide, dietary supplements are projected to reach $220.3 billion by 2022. Now you can give your client’s hair and skin a boost with supplements that feature collagen, biotin, probiotics, antioxidants, keratin and more.
Several big businesses such as Sephora, Mastercard, and Starbucks are already using chatbots. What exactly is a chatbot? A chatbot is a service, that you interact with via chat interfaces such as Facebook Messenger, Slack, Text Messages, etc. These bots can be built to perform a wide variety of services such as answering customer service questions, scheduling appointments, purchasing retail and more. Chatbots are on the verge of becoming a regular part of business since people are using messenger apps more than they are using social networks
5. The Desk-Less Front Desk
While this trend sounds scary, it’s not meant to be taken literally. Going desk-less refers to removing the physical barrier between the front desk professional and the client. In a mobile-minded world, customers already expect an engaging experience.
Without the front desk as a point of friction, front desk employees instantaneously have the opportunity to enhance customer service. This can help salons and spas compete with retail giants like Amazon. With such a huge market share, many salons and spas are worried about the detrimental effects on retail sales. Removing the desk allows employees to deliver the customer experience of a client’s dreams, which is something Amazon can’t do.
6. Continued Education
With instant access to blogs, digital publications, social media and more, clients are becoming more aware of current trends. As a result, the beauty and wellness industries have become more education-focused in recent years to help professionals stay competitive and up-to-date. From apps to 3-day retreats, to YouTube videos, to demo classes, we will continue to see a boom in professional development. Beyond keeping up with the consumer, 76% of employees want opportunities for career growth. Businesses will need to find a way to fund continued education as well as provide a career path for employees to retain employees and keep them motivated.
7. NFC Payments
From online booking to SMS confirmations, to business apps, the ubiquity of mobile devices has made its way into several business functions, including the register. 2018 will continue to see a boom of mobile-minded checkout options, including NFC. NFC (near field communication) is the technology that allows contactless payments at your credit card terminal. Think Apple Pay, Android Pay, and Samsung Pay. NFC-enabled payments are the future for three key reasons: they’re secure, the fastest way to pay, and convenient for customers. To accept NFC mobile payments, businesses will need to upgrade to an NFC-enabled reader.
8. Curating Customer Experiences
Exceptional customer service doesn’t stop at the front desk. Personalization has been a recent focus in marketing tactics, but this year we see personalization taken to a new level. People really like their own name… Businesses will continue to personalize the experience by adding names to emails, SMS messages, on the mirror, next to the service table, at the check-in kiosk, on the welcome bag, and so much more. It’s curating one-of-a-kind brand experiences with elements such as Instagram stations (see #1), outstanding customer service, and utilizing the latest technology that are critical for setting a business apart from its competitors.
9. Men’s Grooming
2017 already saw a huge boost in male grooming services and sales. As the men’s grooming industry continues to expand, the market is estimated to reach $60.7 billion by 2020. This growth may be attributed to men’s changing perception of grooming and self-care. Now more than ever before, many salons and spas are finding that men enjoy these services as pleasurable, leisurely activities and are more than willing to spend the money for them.
Men are becoming more knowledgeable about beauty. They are paying attention to their looks, with hair care being the biggest category, and shaving second. Furthermore, barbershops are making a comeback. As the fastest-growing profession in the U.S., the number of barber shops has grown roughly 10% in the last two years.
10. Technology Upgrades
Technology is changing faster than ever and clients expect a certain level of “technological-convenience.” Keeping up with the latest technology, such as NFC-enabled terminals (see #6), mobile register and inventory tools, chatbots (see #4), business apps, two-way texting, and more, will help salons and spas continue to wow clients. As several of these technologies are out of their early-adopter phase, expect this to be the year where many salons and spas add new tech bells and whistles and upgrade their peripherals and business management software.
What trends have you implemented? I’d love to hear from you!!