Leveraging Social Media to Grow Your Salon Business

BLOG, The Evolution of the Beauty Industry, Uncategorized

Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed.  Print ads, phone books, and billboards are less effective as everything has moved to digital.  So what are your options to drive in new traffic? It’s important to have a responsive website design, email marketing […]

March 6, 2018

Global Social Media Stars Redefining the Beauty Industry

BLOG, The Evolution of the Beauty Industry, Uncategorized

The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise of beauty influencers, lifestyle bloggers, YouTube vloggers, and Instagram stars. […]

February 26, 2018

Are You Really Capitalizing on this BILLION DOLLAR Industry?

BLOG, For Professionals, My Life, The Evolution of the Beauty Industry

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States Why?  Look at the statistics: Emotional Attachment *Nearly half of […]

February 20, 2018

Deregulation of the Beauty Industry-Who is Really Behind it?

BLOG, For Professionals, The Evolution of the Beauty Industry

Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution  3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get it, when you are working behind the chair, you’re probably […]

February 12, 2018