Tag: Beauty Professionals

An Inside Look with Amber Lopez

An Inside Look with Amber Lopez

I get to interview another amazing woman!! I am thankful that I get to meet successful beauty professionals. Here’s your chance to learn too!

Friday Feature: Meet Jacqueline Menconi

Friday Feature: Meet Jacqueline Menconi

One of the best things I have had happened in my career is meeting other beauty professionals.  I am fortunate to have made friends all over the WORLD with some of THE most talented individuals out there. Aligning yourself with others in your profession is […]

Richmond Motives Beauty & Business Academy

Richmond Motives Beauty & Business Academy

The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend

Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry White ND, Certified Trainer Christina Lempesis & Professional Makeup Artist Emily Olson at the weekend long Motives Academy.

Leigh Raeder and Lisa Martin
Leigh Raeder and Lisa Martin

Friday

Lisa & Leigh kicked off the weekend with a session teaching the attendees on how to brand yourself on-line and in person. They shared not only tips for salons and spas, but also how individuals can grow as a brand to set them up for maximum success.

Saturday

Leigh started off the day with “Why” the beauty industry is in desperate need of our program and systems. She shared how she has experienced the evolution of the industry and how it has been changing at a record pace.  It is crucial that the industry stays ahead of these changes and finds ways to stay profitable.

Lisa joined in during the afternoon session and taught the attendees how they can help by implementing Motives and other divisions into salons and spas, as well as other professional accounts.  Leigh explained how no other company has the education, programs and systems in place and this will be an industry changer. Dr. Terry talked about different personality types and taught the class how to relate with them.

 

Motives Beauty Business Academy
Sunday

Dr. Terry kicked of Sunday’s session with beauty From the Inside Out, teaching about digestive health and that beauty really does start from within. Christina took over talking about advanced skincare and our guest esthetician, Kimberly Lang. She even performed a live facial demo using all Market America skincare products.  Emily Olson followed withsharing tips and tricks during a makeup application demonstration to close out the evening.

The event was wrapped up on Monday with the art of makeup with Emily and live demos featuring makeup artists Ash Mac & Kim Mareno. Lisa wrapped up the evening with empowering everyone to “Fall in Love with the Process”.

All of the graduates left with tools and felt empowered to work with salons and spas and beauty professionals along with an action plan on how to achieve their own goals.

Stay tuned at www.motivesacademy.com for information and news on the next MBBA weekend!
Motives Beauty Business Academy
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Toronto Motives Beauty & Business Academy

Toronto Motives Beauty & Business Academy

The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals.  Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global […]

The Evolution & the Motives Beauty & Business Academy

The Evolution & the Motives Beauty & Business Academy

Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry.  Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the […]

Self Care Tips for Stylists That Prevent BURNOUT

Self Care Tips for Stylists That Prevent BURNOUT

Self care is important to avoid stylist burnout

Throughout my 23 years as a cosmetologist, salon owner, consultant and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, we love to take care of others, but not so good at putting ourselves first. If you don’t start focusing on self care, you could experience massive burnout, so read on.  I have many tips for you and it’s time to prevent it!

Leigh Raeder Makeup Artist
Photo By Brenda Kay Photography

We are dedicated…

You have the pressures of working against the clock, working crazy hours, long shifts, nights, weekend, and yes even Holidays.  Time is money, and if you aren’t behind the chair with hair in your hands, you aren’t making it.  Then you have the pressures of staying up with the trends, being creative on the spot, and pleasing every single client.

We become therapists, as we are really a trusted neutral person and our clients feel comfortable with us.  We share the emotions of our clients all day long whether they are struggling with the death of their child or spouse, their divorce, loss of their job or pet, we are there lending an ear.

But we love it right?

We do it because we LOVE it, but we have the pressures of earning enough to make ends meet, so we get in this vicious cycle of working as many hours as we possibly can.  There’s this pressure of filling your books and being the best of the best, because let’s face it, there’s a ton of other stylists in town that your clients could go to, including in your own salon.

But the energy..

Clients walk into the salon and see the hustle and bustle and feel the excitement, but I see tired, overworked, creatives that have lost their sense of balance.  It’s almost like this gradual change that as you get busier, you seem to give up all of those extra things that kept you grounded-there’s just no time.  And when you’re done working those 12-hour days, you’re so tired and can barely move.

The time is now!

You know you need to take care of yourself, and it’s alright at first, until it just catches up with you.  I know that you’ve tried to balance and manage it all, but let’s face it, it’s easier said than done.  But take it from me, if you want to last in the profession, you must start at the beginning of your career and make it a habit.  Take actions to support both your personal and career goals, in the immediate and long term.  You don’t want to have a massive burnout, and they are common for hairstylists.

I am giving you permission to commit to starting to focus on you…yes you!!  Here are  some tips that I have learned personally over my career.  Just try to start incorporating one at a time if you have to, and once you make it a habit, then you can add more.

Self care tips to prevent burnout:

    1. Do not stand in one place for more than thirty minutes. Make sure you walk around a bit.  Pay attention to your posture.
    2. Wear comfortable shoes. Ladies, skip those cute heels and grab some cute flats.  A padded mat around your chair is also a must.  You’d be surprised how much of a difference they make.
    3. Stretch in between clients. Even if it is while you are mixing up that color.  Simply touch your toes, do side bends, buy a rubber ball and squeeze it. Taking a few minutes to stretch the muscles around the spine can help decrease pain during the work day.
      Stretch to prevent burnout
    4. Incorporate exercises into your routine that strengthen your core, along with your neck, arms and back. This can help prevent back pain and sore arms during a long day of work. Yoga or Pilates are great workouts for beauty professionals.
    5. Schedule short breaks to sit and rest your feet. Even a five minute break can decrease swelling and foot pain. I can’t tell you how many stand even while eating.
    6. Drink a ton of water during your work hours. It is so important to stay hydrated. Bring a large container so that it is in front of your face as much as possible. Eat healthy by planning ahead and bringing things that you can snack on quickly between clients.
    7. Take supplements. Including multi vitamins, and anti-oxidants.  Even though we have great intentions of eating, we all know it doesn’t happen as planned.  I would even keep protein shakes on hand for something nutritious and quick.
      Isotonic essentials to help burnout
    8. Take care of your hands. This is especially important for hair stylists and cosmetologists whose hands spend a lot of time in water washing clients’ hair. Because frequent washing strips your hands of moisture and protective oils, it is essential to nurture your hands with emollients to restore these oils. One of the only things that I found that kept my hands from cracking while keeping the moisture in is Clearshield.
    9. Use the right tools. Consider a shears with a swivel thumb to prevent carpal tunnel.  Make sure that your blow dryer isn’t too heavy.
    10. Get massages and bodywork. Not only because you deserve it, but because your body needs it. Consider going to a chiropractor regularly to keep your body aligned. And don’t forget to have someone do your hair, get a manicure, pedicure or even a facial.
      Self care to prevent burnout massage
    11. Continue to be inspired by continuing to educate yourself on new things. It can be a color class, product knowledge class, cutting class, or even a business seminar.  This will prevent you from becoming bored.
    12. Don’t forget to breathe and practice mindfulness. We need this time to keep us centered.  If you can, try meditation-even if it’s just 10 minutes.
    13. Get plenty of sleep. You’d be surprised what lack of sleep can do for a person’s health.don't forget to breathe to prevent burnout
    14. Schedule time for yourself, such as plans with your family and friends that no matter what, you will not change. No matter what.  You have to learn how to say “No” to your clients.
    15. Create personal and professional goals written out and read them. Dream more about the kind of life you want to live and see if there are changes that you can make along the way that will make your goals reality.
    16. Have a side hustle, or at least investments, a retirement fund, and for sure a disability policy. SOMETHING…You have to prepare for the what if’s because this is a physical profession.  If you can’t use your arms, or wrists, or if you develop severe back or shoulder issues, be prepared.  You have to think about how long your body will really last!!

Now that you know what I know, which tips will you start incorporating?  Remember, now is the time! Do you have any tips that I can add?  I’d love to hear them, comment below!

Did you miss my Facebook LIVE session?  You’re in luck, it’s right here 🙂

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Are You Capitalizing on THE Biggest Trends This Year?

Are You Capitalizing on THE Biggest Trends This Year?

We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their […]

20 Ways to Market Yourself OFFLINE

20 Ways to Market Yourself OFFLINE

Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In […]

Reality Check-Who are You Really Paying for Your Makeup?

Reality Check-Who are You Really Paying for Your Makeup?

Who is REALLY profiting from your beauty care purchases?  I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit!

If any of you know me, you know that I am on a mission to get people to view things a little differently!  I have been around the beauty industry long enough to see the major industry shifts that have happened over the years.  And if you read my article on diversion, you got a glimpse of just a fraction of what is going on.

Let’s start with this: Did you know that the United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION? And that this industry is projected to grow 3-4% each year over the next 5 years in the United States? Yes, you read that right…BILLION!

Part of my mission is to help as many salons and beauty professionals that I can, become more successful.  I am passionate about the industry, and it’s time to put professionals hard earned money back in their pockets, and I have many ways  that I can help them do just that, including capitalizing on the billion dollar industry cosmetic industry!! So if the above number intrigued you, that’s just a fraction of what I can help with!!

Motives Eyeshadows

Influencers

It is no secret that influencers are redefining the way that consumers decide what makeup they should buy.  I have an entire post devoted to GLOBAL SOCIAL MEDIA STARS REDEFINING THE BEAUTY INDUSTRY. We can thank Instagram for that.

There’s no escaping the fact that the millennial generation’s coming of age has had a ripple effect on consumer habits as we once knew them.  I’m not saying it’s a bad thing, No industry has been spared, and all businesses had to adjust the way they market to people. Traditional marketing became obsolete once social media invaded single facet of our lives. Millennials were leading the charge with fresh perspectives, ideas, values, and ambitions.

 

So what inspired me to write this article? It was after I saw this post on Facebook.  It was very thought provoking, and so I decided to do a bit of research (you know me :))

Kylie Jenner

This is what I found: According to Fortune Magazine, Kylie sold $420 million in just 18 months and is on track to reach $1 billion by 2022.

Jenner, 20, is currently the youngest celebrity on Forbes’ rankings of the 100 highest paid celebrities in the world. And she is about three and a half years the junior than the next youngest on the list, Justin Bieber. According to Forbes, Jenner earned $41 million in just the last year. Yep, you read that right!!  It’s amazing what she’s been able to do in such a short time!

Who else are you paying?

And that is just one person, but also found interesting was an article about the Top 100 Beauty Brands in Beauty INC Magazine. It listed some of the top personal care companies and their annual revenues.

What I want you to pay attention to, is not only the brands these companies own, but the earnings of the top executives.

Here are a handful from the list:

L’Oréal
Chairman & CEO 2015 Compensation $10,150,655
Main Brands: CONSUMER PRODUCTS: L’Oréal Paris, Garnier, Maybelline, Essie, NYX Cosmetics, Carol’s Daughter, Niely Cosmetics
PROFESSIONAL PRODUCTS:  L’Oréal Professional, Kérastase, Redken, Matrix, Lancôme, Giorgio Armani, Yves Saint Laurent, Kiehl’s, Clarisonic, Urban Decay, The Body Shop
2015 SALES: $28.02 Billion

Procter & Gamble Co.
Chairman & CEO 2015 Compensation $18,286,621
Main Brands: CoverGirl, Max Factor, GUCCI, Dolce & Gabbana, Olay
2015 SALES: $17.6 Billion

The Estée Lauder Cos.
President And CEO 2015 Compensation $16,681,147
Main Brands: Estée Lauder, Aramis, Clinique, Prescriptives, Orgins, MAC, Bobbi Brown, La Mer, Aveda, Tom Ford Beauty, Smashbox, GlamGlow & recently purchases Too Face
2015 SALES: $11.1 Billion

Revlon
President & CEO 2014 Compensation $3,450,253
Brands: Revlon, Almay, Natural Honey
2015 SALES: $1.91 Billion

Elizabeth Arden-Recently sold to Revlon
Chairman & CEO 2015 Compensation $4,215,291
Main Brands: Elizabeth Arden, Britney Spears, Elizabeth Taylor
2015 Beauty Sales-$962 Million

If you want to see the rest of the list, check out: Beauty Inc. Magazine

When I look at those figures and see how much the CEOs make, I can’t help but think: How many people could they potentially help if they shared more of that with those that help build the brand and retail the products?

Then I look at the company that I am partnered with and the parent company of Motives Cosmetics has paid $4,164,538,580.00 to their “UnFranchise” Owners since the companies inception (figures as of 9/30/17)

Motives mission statement-
People Empowering People…
“The ability to make people look
and feel better while achieving
the lifestyle they have always
dreamed about.” -Loren Ridinger

This mission statement says a lot.  It’s about the people.  And about having a platform and system in place for those that want to make people feel good, but also while achieving their dreams.  It’s not about the CEO making millions of dollars a year…

Motives Beauty Professionals

Being from the Cosmetology/Salon Owner side of the industry, offering professional hair care lines in the salon was the norm.  Retailing is a large part of our income.  But, when it comes to cosmetic lines, there aren’t many that have the quality desired to be resold in a salon, and many cosmetic lines do not want pros to resell their products because they want to keep the profit.

As I mentioned earlier in my post, the beauty industry has been evolving and right now is having one of the biggest shifts that it has ever seen. If pros position themselves right and evolve there are a lot of things that can be done to keep the revenue using high quality EXCLUSIVE professional products. So why wouldn’t you?

Did you miss my Facebook Live broadcast?  You can catch it right here, and be sure to tune in every Monday at 10am CST!

 

If you are interested in finding out more about what I can do top help you with your salon or freelance business, please email me Leigh@leighraeder.com or fill out this contact me form:

 

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10 Salon & Spa Trends in 2018

10 Salon & Spa Trends in 2018

Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your […]