Who is REALLY profiting from your beauty care purchases? I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission …
Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your …
Do you have a strong digital marketing strategy? I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think …
Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed. Print ads, phone books, and billboards are less effective as everything has moved to digital. So what are your options to drive in …
The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise …
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States …
Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution 3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get …
I hope you are learning from this series! If you need to catch up, be sure to go back to all 3 episodes I have had. Week 1, I talked about Diversion, week 2, Distribution, and week 3-Independent vs. Employee. This week, I want to …
In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon …
Do you have a LOVE for the cosmetics industry? Motives Cosmetics is looking for motivated trendsetters who love make up, fashion, and health to help with the expansion of the award winning line Nationwide and we are having a LIVE webinar Thursday August 31st …