Tag: Beauty

6 Reasons Why You Should Go Sulfate Free

6 Reasons Why You Should Go Sulfate Free

Over the past few years, I’m sure you’ve heard “sulfate free” and there has been a war in the hair-care industry against sulfates and the suds they create. Just walk down any beauty aisle and you’re bombarded with labels that boast “sulfate-free” products.Just walk down […]

Everything You Need to Know About Sunscreen

Everything You Need to Know About Sunscreen

I’m sure that by now you know that wearing sunscreen daily (not just when you’re at the beach) is recommended. The sun emits harmful UV rays year-round. Even on cloudy days, up to 80 percent of the sun’s harmful UV rays can penetrate your skin. Snow, […]

Richmond Motives Beauty & Business Academy

Richmond Motives Beauty & Business Academy

The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend

Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry White ND, Certified Trainer Christina Lempesis & Professional Makeup Artist Emily Olson at the weekend long Motives Academy.

Leigh Raeder and Lisa Martin
Leigh Raeder and Lisa Martin


Lisa & Leigh kicked off the weekend with a session teaching the attendees on how to brand yourself on-line and in person. They shared not only tips for salons and spas, but also how individuals can grow as a brand to set them up for maximum success.


Leigh started off the day with “Why” the beauty industry is in desperate need of our program and systems. She shared how she has experienced the evolution of the industry and how it has been changing at a record pace.  It is crucial that the industry stays ahead of these changes and finds ways to stay profitable.

Lisa joined in during the afternoon session and taught the attendees how they can help by implementing Motives and other divisions into salons and spas, as well as other professional accounts.  Leigh explained how no other company has the education, programs and systems in place and this will be an industry changer. Dr. Terry talked about different personality types and taught the class how to relate with them.


Motives Beauty Business Academy

Dr. Terry kicked of Sunday’s session with beauty From the Inside Out, teaching about digestive health and that beauty really does start from within. Christina took over talking about advanced skincare and our guest esthetician, Kimberly Lang. She even performed a live facial demo using all Market America skincare products.  Emily Olson followed withsharing tips and tricks during a makeup application demonstration to close out the evening.

The event was wrapped up on Monday with the art of makeup with Emily and live demos featuring makeup artists Ash Mac & Kim Mareno. Lisa wrapped up the evening with empowering everyone to “Fall in Love with the Process”.

All of the graduates left with tools and felt empowered to work with salons and spas and beauty professionals along with an action plan on how to achieve their own goals.

Stay tuned at www.motivesacademy.com for information and news on the next MBBA weekend!
Motives Beauty Business Academy



Toronto Motives Beauty & Business Academy

Toronto Motives Beauty & Business Academy

The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals.  Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global […]

Are You Capitalizing on THE Biggest Trends This Year?

Are You Capitalizing on THE Biggest Trends This Year?

We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their […]

Spring Clean Your Makeup and Skincare

Spring Clean Your Makeup and Skincare

Ahh…Spring is in the air.

Well not so much in Wisconsin, BUT it will come eventually, right?  Even though Mother Nature isn’t cooperating, I have seen the signs with the new spring trends in makeup & fashion. So it’s time to make room for the new. Spring is the perfect time to spring clean your house.  Especially when you live in a climate like mine.  It’s also a perfect time to spring clean your makeup!!

Motives BLOOM Palette

Now if you are anything like me, I tend to have a difficult time throwing anything away.  But when you are using things on your face, it is very important to keep expiration dates in mind. A product’s “shelf life” generally means the length of time you can expect a product to look and act as expected and to stay safe for use. This length of time varies, depending on the type of product, how it is used, and how it is stored.

How long should you keep makeup?

Some products like skin care actually have an expiration date on it.  But what about makeup?  How long should you keep different types of cosmetics?

Over time, cosmetics start to degrade or break down for a number of reasons. Here are some common ones:

*Dipping fingers into a product adds microorganisms, such as bacteria and fungi (mold and yeast), which need to be controlled, for example, by preservatives.
*Over time, however, preservatives can break down, allowing bacteria and fungi to grow.
*Applicators, especially mascara wands, are exposed to bacteria and fungi each time you use them.
*Emulsions, which are mixtures of water and oil, can separate.
*Exposure to moisture, such as in a bathroom, may make it easier for bacteria and fungi to grow.
*Products can dry out, causing them to harden and crack.
*Temperature changes and exposure to sunlight and air can cause changes in color and texture and may cause the products to smell.

Shelf like of makeup

Some makeup actually has a recommended shelf life too listed right on the package, so be on the look out for this symbol. It has the number of months of the shelf life of the product.

It’s suggested that you don’t use this foundation after 12 months.  But if it doesn’t have this symbol on your product, then you’ll want to try to either remember the date you opened it, or write it on the product.

Cosmetics that you use around your eye are tend to have shorter shelf lives than other products. Bacteria is more likely to grow which may cause eye infections that can be serious.

Manufacturers usually recommend discarding mascara two to four months after purchase. That’s because each time a person uses mascara, it’s exposed to bacteria and fungi.


What about other cosmetics?  How long should you keep them?

You will find a lot of different information out there, but here is a guideline that I created:

makeup expiration dates


Remember, this is a guideline only. How long you can use a cosmetic safely also depends on you.

Here are tips to help keep your cosmetics safe:

*If mascara becomes dry, throw it away. Do not add water or, even worse, saliva to moisten it, because that will introduce bacteria into the product. If you have an eye infection, talk with your health care provider, stop using all eye-area cosmetics, and throw away those you were using when the infection occurred.

*Don’t share makeup. You may be sharing an infection. “Testers” at cosmetic counters in stores are even more likely to become contaminated than products in your home. If you feel you must test a cosmetic before you buy it, apply it with a new, unused applicator, such as a fresh cotton swab.

*Keep containers and applicators clean. Use can use 70% alcohol to keep everything clean

*Store cosmetics properly. For example, don’t leave them where they are exposed to heat, such as in a hot car. Heat can make preservatives break down and cause bacteria and fungi to grow faster.

*Be wary of products offered for sale in flea markets or re-sold over the Internet. Some may be past their shelf life, already used, diluted, or tampered with in other ways. They may even be counterfeit, “fake” versions of the product you think you’re buying.

You’re not done yet!

Spring Clean Your Makeup Bag
Now that you threw out your old makeup, don’t stop there! What about those things that may not be expired yet?  Take this opportunity to spring clean your makeup. And while you’re at it, grab some of your tools that you never think to clean.

Here are some guides to help you along the way.

Spring Clean Your Beauty Routine
Congratulations!!  You did it! Don’t you feel so much better now?  Time for some new products 😉 You deserve it! To reward you for all of your hard work, I have a 20% OFF coupon code just for you.  Just fill out this form to redeem it!




What is a Natural Konjac Sponge?

What is a Natural Konjac Sponge?

If you haven’t heard about konjac sponges yet, you will soon!  The konjac sponge have been taking the world by storm, the skincare world that is. These increasingly popular, but definitely rather strange looking sponges, aren’t the type of sponge you’d imagine. They are actually […]

Proven Digital Marketing Strategies for Your Salon

Proven Digital Marketing Strategies for Your Salon

Do you have a strong digital marketing strategy?  I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think […]

Leveraging Social Media to Grow Your Salon Business

Leveraging Social Media to Grow Your Salon Business

Are you leveraging social media to grow your business?

The way that we advertise to bring in new clients and traffic has changed.  Print ads, phone books, and billboards are less effective as everything has moved to digital.  So what are your options to drive in new traffic?

It’s important to have a responsive website design, email marketing and loyalty programs, as well as a big social media marketing plan, which I talk about in Proven Digital Marketing Strategies for Your Salon, and it’s also important for beauty professionals to be where their audience is.

There are many tools and resources available to assist you in improving your online presence.  It’s getting attention in this scroll world that becomes the challenge.



While the center point and hub of all of your digital marketing efforts should be your website and blog, it is imperative to focus on the importance of your social media reach, relevance, and engagement. Salons are by nature social environments (the neighborhood beauty parlor is the Facebook news feed of yesteryear), and salons have a visual story to tell.

digital marketing

Pictures Tell Stories

One of the best strategies, is posting pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. But it is so important to engage with fans and provide exclusive deals to those who follow you on social media avenues. And don’t forget to actually engage with people online, don’t just announce things – interact and be social.

Social sites are predominantly a female audience with 64% Twitter, 58% Facebook, 82% Pinterest, 68% Instagram being women. The great news for beauty service professionals: 92% of women share experiences, reviews, and deals with others online!

Social media is just one of the many tools you have to market your business, and its value comes in its real-time nature. No other marketing tool gives you the ability to truly engage back-and-forth with your clients when they are away from the salon.

Here are some best practices across 2 platforms, Facebook and Instagram.


Make sure you use a custom profile image, a clear image of you, your location, your logo, something that resembles your brand and core values.

Create a custom cover photo or a collage of your work. Make sure it’s sized to fit Facebook’s cover photo dimensions so it isn’t blurry. I like to use Canva.

Complete the “About” section as possible. The more information, the better —include all of the services you provide — from cut & color, to mani/pedi, to bridal packages, or makeup lessons  — and phone/email.

Including your personal bio also helps make clients feel confident in who you are and why they should choose you. Be sure to also link to your other social channels and your website. Give your clients more outlets to interact with you.

Social Media Salon

Post at least once per day, make sure you do it on the same day and time. Consistency is critical to develop engagement. You may have to play around with the day/time that works best for your followers, but eventually you’ll find a time that generates the most engagement. Stick with it. Use the schedule tool if you have to just to stay consistent.

Keep in mind, you don’t always have to share images of your own work. You can share helpful beauty-related articles or others’ work that you admire.

Ask questions-people LOVE to give their opinion. Plus, this helps build community and keeps your page seen on other’s newsfeeds.

Take about 15 minutes per day to comment, reply, message, and engage on other relevant pages-this is crucial.

Go Live!  Take a daily or weekly time where you can go live on Facebook to create the ultimate engagement. You can do live tutorials, live Q & A, or even a live educating about a product or service that you offer.  Be creative and have fun.

Run contests, share news, survey your clients, or just post a happy client offering a video testimonial.

Consider Facebook Ads. This method can be effective if you target very specific clientele. Facebook lets you set up specific demographics, and it will be worth your investment. Don’t be afraid to pay $50-$150 per month on sponsored/boosted posts/pages, even $3 will take you a lot farther than $0.

There are other social media platforms besides Facebook, and it is important to create a strong visual brand on Instagram.  With beauty being such a visual market, Instagram is an ideal social channel to promote your brand.

Salon Social Media

I suggest opening up an account under your business name, so this is not just your personal page. However, you can still use your personal page to share, comment, and further expose your branded business page.

Write your locations, services, specialties, core message, and also include your email, website, and Facebook page in your profile section.

Photos are best in natural sunlight. If you want to really focus on image-driven content, you may want to use editing tools to control the brightness and contrast. Just be mindful of filters, and don’t feel you have to use them. Promote an accurate representation of your work.

The most successful accounts post daily. Feature new looks or products you’re using.

Tag your photos! Tag brands, models, staff, and use hashtags in a separate comment. You don’t want to spam the photo description, but go ahead and go wild in the first comment with hashtags!

Follow related accounts in the beauty industry: MUAs, stylists, beauty schools, brands,  industry professionals like photographers, but don’t forget to follow your clients and tag them (with permission).

Leigh Instagram
Search hashtags to find accounts that are trending and relate to your brand.

Invest 15-20 minutes per day to comment, like, share on other accounts, as many as your own. The longer you spend engaging, the more engagement you’ll receive!

Create a document or note with all of the relevant, trending hashtags, and copy & paste them into your posts-this will save you time.

Keep it real with creating Instagram Stories and videos. This will create more engagement and allow you the ability to boost your presence without over-posting on your feed.

If you didn’t catch my LIVE session on Facebook, you can catch it here.  You may even pick up more tips and tricks that I didn’t type up 😉

Do you have any more tips?  How are you leveraging social media for your business?




Are You Really Capitalizing on this BILLION DOLLAR Industry?

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States […]