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Tag: Business

How to Make 2019 Your Best Year

How to Make 2019 Your Best Year

Are you ready to make 2019 your best year? Most people see the start of a new year a reason to make resolutions and it’s also a great time to reflect on the year before and redo your goals for the next 12 months. Where […]

Friday Feature: Meet Jacqueline Menconi

Friday Feature: Meet Jacqueline Menconi

One of the best things I have had happened in my career is meeting other beauty professionals.  I am fortunate to have made friends all over the WORLD with some of THE most talented individuals out there. Aligning yourself with others in your profession is […]

How to Increase Your Revenue by 30%

How to Increase Your Revenue by 30%

I’m assuming that most of you reading this own a small business, rent a chair at a salon, you’re a freelance makeup artist, or you have some sort of a side hustle. Even if you don’t own a business, chances are that this could be helpful […]

10 Reasons Why You Should Consider a “Side Hustle”

10 Reasons Why You Should Consider a “Side Hustle”

Why you should consider a side hustle-unless you like living paycheck to paycheck! Before I get started, let’s talk about what a side hustle is exactly.  Instead of getting a second job, a high number are starting their own businesses.  It is not necessarily a […]

Richmond Motives Beauty & Business Academy

Richmond Motives Beauty & Business Academy

The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of […]

20 Ways to Market Yourself OFFLINE

20 Ways to Market Yourself OFFLINE

Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In […]

Reality Check-Who are You Really Paying for Your Makeup?

Reality Check-Who are You Really Paying for Your Makeup?

Who is REALLY profiting from your beauty care purchases?  I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission […]

10 Salon & Spa Trends in 2018

10 Salon & Spa Trends in 2018

Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your […]

Proven Digital Marketing Strategies for Your Salon

Proven Digital Marketing Strategies for Your Salon

Do you have a strong digital marketing strategy?  I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think […]

Leveraging Social Media to Grow Your Salon Business

Leveraging Social Media to Grow Your Salon Business

Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed.  Print ads, phone books, and billboards are less effective as everything has moved to digital.  So what are your options to drive in […]