Tag: Cosmetics

Reality Check-Who are You Really Paying for Your Makeup?

Reality Check-Who are You Really Paying for Your Makeup?

Who is REALLY profiting from your beauty care purchases?  I know that is an interesting question, but I guarantee if you read on, it will make sense in just a bit! If any of you know me, you know that I am on a mission…

Proven Digital Marketing Strategies for Your Salon

Proven Digital Marketing Strategies for Your Salon

Do you have a strong digital marketing strategy?  I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think…

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States…

The Evolution of the Beauty Industry-Booth Rental vs. Employee

The Evolution of the Beauty Industry-Booth Rental vs. Employee

In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon…

Fall Trend Alert-Metallic Lips

Fall Trend Alert-Metallic Lips

So far I am loving the fall trends that I have been seeing.  From cold shoulder sweaters to ruffle sleeves & distressed jeans. One of the makeup trends that I’ve been getting a lot of requests for is metallic lips.  What I love about it,…

Motives Iconic Palette

Motives Iconic Palette

I got a sneak peek at a new palette that will be launched right in time for the Holidays, and trust me when I say, it will be a favorite! Loren Ridinger has been an amazing mentor and role model to not only me, but…

LIVE Motives Cosmetics Webinar This Thursday!

LIVE Motives Cosmetics Webinar This Thursday!

  Do you have a LOVE for the cosmetics industry? Motives Cosmetics is looking for motivated trendsetters who love make up, fashion, and health to help with the expansion of the award winning line Nationwide and we are having a LIVE webinar Thursday August 31st…

Inspired By YOU

Inspired By YOU

I have to give a big THANK YOU to all of my AMAZING clients!  Because of you, once again I was a top finisher in the Motives Inspired by You Campaign!!  But you know what is even more exciting?  This time I was awarded with…

Who Are You Paying When You Buy Makeup?

Who Are You Paying When You Buy Makeup?

Did you know that he United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION? –This industry is projected to grow 3-4% each year over the next 5 years in the United States If any of you know…

I am…Leigh Raeder

I am…Leigh Raeder

I thought this was fitting to share now.  For those following me, you know all about my “I Am” Campaign, so why not share who I am?  I hope you like it! Who is Leigh Raeder?  This has been a very interesting time to reflect…