Toronto Motives Beauty & Business Academy

BLOG, For Professionals

The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals.  Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry White ND, & Cristina Enriquez Rivero-Medical Esthetician […]

June 22, 2018

Self-Care Tips for Stylists That Prevent BURNOUT

BLOG, For Professionals, The Evolution of the Beauty Industry, Uncategorized

Self-care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant, and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, we love to take care of others, but are not so […]

June 2, 2018

Leveraging Social Media to Grow Your Salon Business

BLOG, The Evolution of the Beauty Industry, Uncategorized

Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed.  Print ads, phone books, and billboards are less effective as everything has moved to digital.  So what are your options to drive in new traffic? It’s important to have a responsive website design, email marketing […]

March 6, 2018

Are You Really Capitalizing on this BILLION DOLLAR Industry?

BLOG, For Professionals, My Life, The Evolution of the Beauty Industry

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States Why?  Look at the statistics: Emotional Attachment *Nearly half of […]

February 20, 2018

Deregulation of the Beauty Industry-Who is Really Behind it?

BLOG, For Professionals, The Evolution of the Beauty Industry

Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution  3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get it, when you are working behind the chair, you’re probably […]

February 12, 2018