The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals. Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry White ND, & Cristina Enriquez Rivero-Medical Esthetician […]
Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry. Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the biggest shift that I have ever seen. I do LIVE […]
Self-care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant, and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, we love to take care of others, but are not so […]
We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their beauty routines. It’s a shift that mirrors the industry’s move […]
Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In my live Facebook video below, I went over just 10, […]
Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your business and social media should be utilized as one of […]
Do you have a strong digital marketing strategy? I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think that because you have a rich, social media presence that […]
Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed. Print ads, phone books, and billboards are less effective as everything has moved to digital. So what are your options to drive in new traffic? It’s important to have a responsive website design, email marketing […]
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States Why? Look at the statistics: Emotional Attachment *Nearly half of […]
Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution 3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get it, when you are working behind the chair, you’re probably […]