The Motives Beauty & Business Academy (MBBA) stopped at Toronto Canada Beauty professionals & support staff received firsthand experience with Motives products and skincare and received professional training from some of our top industry professionals. Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global […]
Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry. Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the […]
Self care is important to avoid stylist burnout
Throughout my 23 years as a cosmetologist, salon owner, consultant and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, we love to take care of others, but not so good at putting ourselves first. If you don’t start focusing on self care, you could experience massive burnout, so read on. I have many tips for you and it’s time to prevent it!
We are dedicated…
You have the pressures of working against the clock, working crazy hours, long shifts, nights, weekend, and yes even Holidays. Time is money, and if you aren’t behind the chair with hair in your hands, you aren’t making it. Then you have the pressures of staying up with the trends, being creative on the spot, and pleasing every single client.
We become therapists, as we are really a trusted neutral person and our clients feel comfortable with us. We share the emotions of our clients all day long whether they are struggling with the death of their child or spouse, their divorce, loss of their job or pet, we are there lending an ear.
But we love it right?
We do it because we LOVE it, but we have the pressures of earning enough to make ends meet, so we get in this vicious cycle of working as many hours as we possibly can. There’s this pressure of filling your books and being the best of the best, because let’s face it, there’s a ton of other stylists in town that your clients could go to, including in your own salon.
But the energy..
Clients walk into the salon and see the hustle and bustle and feel the excitement, but I see tired, overworked, creatives that have lost their sense of balance. It’s almost like this gradual change that as you get busier, you seem to give up all of those extra things that kept you grounded-there’s just no time. And when you’re done working those 12-hour days, you’re so tired and can barely move.
The time is now!
You know you need to take care of yourself, and it’s alright at first, until it just catches up with you. I know that you’ve tried to balance and manage it all, but let’s face it, it’s easier said than done. But take it from me, if you want to last in the profession, you must start at the beginning of your career and make it a habit. Take actions to support both your personal and career goals, in the immediate and long term. You don’t want to have a massive burnout, and they are common for hairstylists.
I am giving you permission to commit to starting to focus on you…yes you!! Here are some tips that I have learned personally over my career. Just try to start incorporating one at a time if you have to, and once you make it a habit, then you can add more.
Self care tips to prevent burnout:
- Do not stand in one place for more than thirty minutes. Make sure you walk around a bit. Pay attention to your posture.
- Wear comfortable shoes. Ladies, skip those cute heels and grab some cute flats. A padded mat around your chair is also a must. You’d be surprised how much of a difference they make.
- Stretch in between clients. Even if it is while you are mixing up that color. Simply touch your toes, do side bends, buy a rubber ball and squeeze it. Taking a few minutes to stretch the muscles around the spine can help decrease pain during the work day.
- Incorporate exercises into your routine that strengthen your core, along with your neck, arms and back. This can help prevent back pain and sore arms during a long day of work. Yoga or Pilates are great workouts for beauty professionals.
- Schedule short breaks to sit and rest your feet. Even a five minute break can decrease swelling and foot pain. I can’t tell you how many stand even while eating.
- Drink a ton of water during your work hours. It is so important to stay hydrated. Bring a large container so that it is in front of your face as much as possible. Eat healthy by planning ahead and bringing things that you can snack on quickly between clients.
- Take supplements. Including multi vitamins, and anti-oxidants. Even though we have great intentions of eating, we all know it doesn’t happen as planned. I would even keep protein shakes on hand for something nutritious and quick.
- Take care of your hands. This is especially important for hair stylists and cosmetologists whose hands spend a lot of time in water washing clients’ hair. Because frequent washing strips your hands of moisture and protective oils, it is essential to nurture your hands with emollients to restore these oils. One of the only things that I found that kept my hands from cracking while keeping the moisture in is Clearshield.
- Use the right tools. Consider a shears with a swivel thumb to prevent carpal tunnel. Make sure that your blow dryer isn’t too heavy.
- Get massages and bodywork. Not only because you deserve it, but because your body needs it. Consider going to a chiropractor regularly to keep your body aligned. And don’t forget to have someone do your hair, get a manicure, pedicure or even a facial.
- Continue to be inspired by continuing to educate yourself on new things. It can be a color class, product knowledge class, cutting class, or even a business seminar. This will prevent you from becoming bored.
- Don’t forget to breathe and practice mindfulness. We need this time to keep us centered. If you can, try meditation-even if it’s just 10 minutes.
- Get plenty of sleep. You’d be surprised what lack of sleep can do for a person’s health.
- Schedule time for yourself, such as plans with your family and friends that no matter what, you will not change. No matter what. You have to learn how to say “No” to your clients.
- Create personal and professional goals written out and read them. Dream more about the kind of life you want to live and see if there are changes that you can make along the way that will make your goals reality.
- Have a side hustle, or at least investments, a retirement fund, and for sure a disability policy. SOMETHING…You have to prepare for the what if’s because this is a physical profession. If you can’t use your arms, or wrists, or if you develop severe back or shoulder issues, be prepared. You have to think about how long your body will really last!!
Now that you know what I know, which tips will you start incorporating? Remember, now is the time! Do you have any tips that I can add? I’d love to hear them, comment below!
Did you miss my Facebook LIVE session? You’re in luck, it’s right here 🙂
We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their […]
Before we really dig in, There’s a few things that I want to touch on.
First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your business and social media should be utilized as one of your biggest marketing tactics.
Second, the convenience of digital devices and super retailers like Amazon are going to force salons and spas to step up their customer service game and technology. Update: You may want to check out one of my recent articles on this!
Last, as clients become more self-aware of the latest style and product trends, businesses will have to focus more on continued education and in-demand products to stay on top of things.
10 Salon & Spa Trends in 2018
1. Instagram and Selfie Stations
Social media continues to be a driving force in the buyer’s journey as 78% of consumers say a company’s social media posts impact their purchases. Consider creating a designated photo area with a ring light and a clean background. These photo-friendly spaces are the perfect marketing tool to show off the technicians with high-quality images. And posting client selfies can help increase social media growth (pictures with faces see higher engagement) and revenue, as consumers are heavily influenced by their peers.
2. Natural Beauty Products
The organic beauty boom is part of the larger shift in customer awareness about health and wellness. Consumers have access to more information than ever before, thanks to a growing number of beauty blogs and social media accounts dedicated to the benefits of going chemical-free.
By the end of 2018, the global demand for organic personal-care products is expected to reach $13.2 billion. The quickly growing industry will motivate many salons and spas to add organic products to their inventory.
3. Beauty from the Inside Out
It’s time to start thinking about beauty from the inside out, and supplement your beauty regimen & salon/spa with, well, supplements that target hair, skin, nails and inner beauty. In fact, Zion Market Research reports that, worldwide, dietary supplements are projected to reach $220.3 billion by 2022. Now you can give your client’s hair and skin a boost with supplements that feature collagen, biotin, probiotics, antioxidants, keratin and more.
Several big businesses such as Sephora, Mastercard, and Starbucks are already using chatbots. What exactly is a chatbot? A chatbot is a service, that you interact with via chat interfaces such as Facebook Messenger, Slack, Text Messages, etc. These bots can be built to perform a wide variety of services such as answering customer service questions, scheduling appointments, purchasing retail and more. Chatbots are on the verge of becoming a regular part of business since people are using messenger apps more than they are using social networks
5. The Desk-Less Front Desk
While this trend sounds scary, it’s not meant to be taken literally. Going desk-less refers to removing the physical barrier between the front desk professional and the client. In a mobile-minded world, customers already expect an engaging experience.
Without the front desk as a point of friction, front desk employees instantaneously have the opportunity to enhance customer service. This can help salons and spas compete with retail giants like Amazon. With such a huge market share, many salons and spas are worried about the detrimental effects on retail sales. Removing the desk allows employees to deliver the customer experience of a client’s dreams, which is something Amazon can’t do.
6. Continued Education
With instant access to blogs, digital publications, social media and more, clients are becoming more aware of current trends. As a result, the beauty and wellness industries have become more education-focused in recent years to help professionals stay competitive and up-to-date. From apps to 3-day retreats, to YouTube videos, to demo classes, we will continue to see a boom in professional development. Beyond keeping up with the consumer, 76% of employees want opportunities for career growth. Businesses will need to find a way to fund continued education as well as provide a career path for employees to retain employees and keep them motivated.
7. NFC Payments
From online booking to SMS confirmations, to business apps, the ubiquity of mobile devices has made its way into several business functions, including the register. 2018 will continue to see a boom of mobile-minded checkout options, including NFC. NFC (near field communication) is the technology that allows contactless payments at your credit card terminal. Think Apple Pay, Android Pay, and Samsung Pay. NFC-enabled payments are the future for three key reasons: they’re secure, the fastest way to pay, and convenient for customers. To accept NFC mobile payments, businesses will need to upgrade to an NFC-enabled reader.
8. Curating Customer Experiences
Exceptional customer service doesn’t stop at the front desk. Personalization has been a recent focus in marketing tactics, but this year we see personalization taken to a new level. People really like their own name… Businesses will continue to personalize the experience by adding names to emails, SMS messages, on the mirror, next to the service table, at the check-in kiosk, on the welcome bag, and so much more. It’s curating one-of-a-kind brand experiences with elements such as Instagram stations (see #1), outstanding customer service, and utilizing the latest technology that are critical for setting a business apart from its competitors.
9. Men’s Grooming
2017 already saw a huge boost in male grooming services and sales. As the men’s grooming industry continues to expand, the market is estimated to reach $60.7 billion by 2020. This growth may be attributed to men’s changing perception of grooming and self-care. Now more than ever before, many salons and spas are finding that men enjoy these services as pleasurable, leisurely activities and are more than willing to spend the money for them.
Men are becoming more knowledgeable about beauty. They are paying attention to their looks, with hair care being the biggest category, and shaving second. Furthermore, barbershops are making a comeback. As the fastest-growing profession in the U.S., the number of barber shops has grown roughly 10% in the last two years.
10. Technology Upgrades
Technology is changing faster than ever and clients expect a certain level of “technological-convenience.” Keeping up with the latest technology, such as NFC-enabled terminals (see #6), mobile register and inventory tools, chatbots (see #4), business apps, two-way texting, and more, will help salons and spas continue to wow clients. As several of these technologies are out of their early-adopter phase, expect this to be the year where many salons and spas add new tech bells and whistles and upgrade their peripherals and business management software.
What trends have you implemented? I’d love to hear from you!!
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market?
The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States
Why? Look at the statistics:
*Nearly half of women in the US feel that wearing makeup makes them in control
*82% of women believe wearing makeup makes them feel more self confidence
*86% of women find that wearing makeup improves their self image
It’s an IMMEDIATE fix and helps us communicate the mood we
are in and it’s less committal than other changes to our look. We can WASH it off and start fresh & create looks from day to night or night to day 😉
Makeup = Confidence! It encourages people to prioritize themselves. It’s not to impress other people, but rather to empower ourselves
Making people feel beautiful is so rewarding in many ways…
It was estimated that $17.3 billion USD of beauty sales were generated
through online stores and mail-order product sales.
For those selling product online, they were able to reach a wider variety of customers without the hassle of opening new retail stores. Good for them, but not for the salons…
What Influences Consumer Beauty Shopping?
*75% of prestige beauty shoppers reported they were somewhat / strongly influenced by product reviews / endorsements
*It’s important to have reviews on your website
*52% of prestige beauty shoppers reported they were somewhat / strongly influenced by ‘Best Of’ awards
*Promoting a line that is receiving awards and recognition
*Celebrity Endorsements had a lesser effect
*Clients want recommendations from people they trust
Challenges for pros–
Salons-Finding professional quality brands to retail
*Mediocre products developed by haircare brands just to have-no focus on quality or education
*Private Label-quality usually isn’t great, have to order large inventory-6 at a time, no branding
*Exclusive retail brands-Large quotas, startup intros, now going directly to consumer-ie:Jane Iredale, large inventory is needed-no websites offered
*Dept store brands-Pro card option but not allowed to retail
So what did we create? Something that really bridges the gap. Here is just a small glimpse of some of the things that we can do:
- Cosmetics that complement every skin tone
- Perfect formula and pigmentation for easy application
- Proprietary formulas-professional quality
2 | YOUR OWN MOTIVESCOSMETICS.COM WEBSITE
- Personalized site that is consistently updated with fresh content
- Taps into the fastest growing distribution channel in beauty care
- Gives your customers the opportunity to shop 24/7
3 | CREATED & BRANDED BY LOREN RIDINGER
- Named as one Vogue’s Top 100 Most Influential Women
- Awarded the Woman of Substance and Style Award
- Recognized by Fashion Group International for her contribution to the fashion and beauty industry
- Named Entrepreneur of the Year by Business Leader Magazine three years in a row
- Her personal blog, LorensWorld.com, was named as one of Forbes’ Top 100 Websites for Women
- Named one of the Top 50 Most Motivational People of the Web and Twitter
4 | CUSTOMIZABLE FOUNDATIONS UNRIVALED ANYWHERE IN THE INDUSTRY
- Provides an unparalleled opportunity to offer exclusive products, foster customer loyalty and reap substantial profit
- Includes modifiers and enhancers that allow you to further customize the foundation and target specific concerns
5 | PRESS AND MEDIA EXPOSURE
- Motives has a loyal celebrity following
- Through magazines and websites, the Motives brand is exposed to over 90 million consumers worldwide
6 | EDUCATION AND TRAINING
- Affordable national training system
- Informative training courses in makeup application and business building
- Business training and coaching by experienced Motives Beauty Advisors
7 | MOTIVES ONLINE PARTY
- Allows anyone to host a Motives cosmetics party online
- With the help of social media, this interactive tool allows you to have an online party from the comfort of your home
8 | CUSTOMER REWARDS PROGRAM
- Earn Cashback of 2% or more on Motives online purchases
- Earn ½% Cashback on referred friend’s purchases
- Redeemed Cashback can be used to purchase products on motivescosmetics.com
- Redeem Cashback for a minimum of a $10.00 check
9 | MOTIVES PRO ARTIST PROGRAM
- Makeup artists can purchase Motives products at wholesale price and earn up to 40% retail profit on sales
- Exclusive artist promotion on motivescosmetics.com
- New customer referrals
10 | MOTIVES PRO ACCOUNT & THE MBBA-MOTIVES BEAUTY & BUSINESS ACADEMY
- Nowhere else in the industry can you find a curriculum that is a perfect blend
of enhancing existing business structure, new initiatives to drive in more clients,
relationship building, client loyalty, science-based products with clinical studies and
overall ultimate exclusivity than at the Motives® Beauty & Business Academy
11 | PROVEN BUSINESS MODEL TO ACHIEVE FINANCIAL SUCCESS FOR YOU AND YOUR BUSINESS
- Business-building tools, support and education provided
- Create the lifestyle that YOU want
- Earn the income YOU desire
Find out if Motives can fit into your business. Fill out this form to have access to a FREE webinar:
Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far:1st week Diversion2nd week Distribution 3rd week Chair rental vs. Employee,4th week the Uberization of the industry and now…The deregulation of our industry. I get it, when you are […]