My Evolution of The Beauty Industry series made it’s debut on Clubhouse! You are invited to join in the conversation every Monday.
It’s time we reduce the stigma around technical training. Cosmetology is not a fallback position, but a genuine positive career choice.
Salon retail is one of the most talked about disruptions in the industry. If you have been following my “Evolution of the Beauty Industry”, or if you have been in the beauty industry for awhile, this probably isn’t news to you, but there’s been a major shift happening for years with diversion and retailers like […]
The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry […]
Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry. Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the biggest shift that I have ever seen. I do LIVE […]
We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their beauty routines. It’s a shift that mirrors the industry’s move […]
Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In my live Facebook video below, I went over just 10, […]
Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed. Print ads, phone books, and billboards are less effective as everything has moved to digital. So what are your options to drive in new traffic? It’s important to have a responsive website design, email marketing […]
The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise of beauty influencers, lifestyle bloggers, YouTube vloggers, and Instagram stars. […]