Salon Retail Disruption-How are You Going to Compete with Amazon?


BLOG, The Evolution of the Beauty Industry, Uncategorized

Salon retail is one of the most talked about disruptions in the industry. If you have been following my “Evolution of the Beauty Industry”, or if you have been in the beauty industry for awhile, this probably isn’t news to you, but there’s been a major shift happening for years with diversion and retailers like […]

July 15, 2018

Richmond Motives Beauty & Business Academy


BLOG, For Professionals, Uncategorized

The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of Field Development, Leigh Raeder-Master Cosmetologist & Global Educator, Dr. Terry […]

June 26, 2018

Leveraging Social Media to Grow Your Salon Business


BLOG, The Evolution of the Beauty Industry, Uncategorized

Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed.  Print ads, phone books, and billboards are less effective as everything has moved to digital.  So what are your options to drive in new traffic? It’s important to have a responsive website design, email marketing […]

March 6, 2018

Global Social Media Stars Redefining the Beauty Industry


BLOG, The Evolution of the Beauty Industry, Uncategorized

The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise of beauty influencers, lifestyle bloggers, YouTube vloggers, and Instagram stars. […]

February 26, 2018