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Tag: Hair care diversion

The Evolution of the Beauty Industry-Distribution

The Evolution of the Beauty Industry-Distribution

Last week I talked about diversion and the history and evolution over the decades. We are going through a huge transformation of the distribution.  Between the salon,  the Sephoras and Ultas, you see a lot of new retails channels are growing-salons not sure how to […]

Professional Hair Care Products-Diversion or Not?

Professional Hair Care Products-Diversion or Not?

This article is really geared more to my fellow independent beauty professionals out there. I belong to a lot of forums on social media filled with many types of industry professionals, and in the hair world, the diversion topic is almost brought up daily.  What […]