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Tag: Loren Ridinger

What Does Being a Boss Babe Mean to You?

What Does Being a Boss Babe Mean to You?

With the release of the new Boss Babe Palette, it’s given me the opportunity to reflect on what exactly a boss babe is.

Motives By Loren Ridinger & Motives for La La Launch New Palettes

Motives By Loren Ridinger & Motives for La La Launch New Palettes

The wait is finally over! Four hot new eyeshadow palettes created by Loren Ridinger and La La Anthony, are now available. Each is uniquely beautiful and I ensure you, it will be hard for you to pick a favorite. Each palette is filled with 10 vibrant shadows that are sure to impress.

YOU Can Get Paid To Be A Motives Cosmetics Ambassador!

YOU Can Get Paid To Be A Motives Cosmetics Ambassador!

Motives Cosmetics is looking for a diverse range of beauty influencers to join its Pro Artist Program! Why fit in when you were born to stand out? Why be like every other makeup artist?


As a beauty enthusiast, think about both the personal and financial impact you can make on your life moving forward! Everyone is longing to feel relevant, beautiful and be noticed. There is so much money spent in the beauty industry every year, and it only makes sense to position yourself in the middle of it; as you pursue your passion and build your brand, you can help others look and feel their absolute best, all while helping contribute to your financial future. 

Estimated growth of more than 57% in over 8 years 
The global beauty & personal care products market is anticipated to grow  to $750 billion by 2024. 

Are you aware that most major brands are owned by just a few conglomerates? The industry has been shifting in some pretty dramatic ways, and not for the best. Many brands that once were exclusive, no longer are, and you as the professional are the ones being taken advantage of. Most pro artist programs will give you a discount on their products so that you will promote them for FREE while driving all of the traffic back to them so they can profit from the sale.  You AREN’T allowed to resell their products because they want you to send the customer back to them…it’s not about you, it’s about THEM!!

Motives Beauty Professionals

This is why we are proud to offer you a partnership option with Motives that truly focuses on YOU and stays true to those who help expand the market share. Your clients are yours for life and even if they try to purchase off of motivescosmetics.com (instead of your personal site), they will always be re-directed to you, through their email address. 

Motives Pro Artist Program

The Motives Pro Artist Program is designed to allow ambassadors to use Motives products with their clientele and to monetize their product referrals. If you are referring your customers to somebody’s counter and not getting paid up to 40% for that referral, then you are leaving money on the table.

Our commitment to you as a brand supported by a product brokerage company is to always offer the best of the best products across every cosmetic category, and to keep our brand exclusive to our Pro-Partners. 

Our passion and our purpose are in complete alignment with those we intend to do business with and service. We are a volunteer army of beauty entrepreneurs who have banded together to help lift one another up and support and guide one another as we pursue our unique passions. 

Our mission statement is: People empowering people…the ability to make people look and feel better while achieving the lifestyle they have always dreamed about.

Loren Ridinger

Loren Ridinger is one of fashion and beauty’s most influential persons according to Vogue, Haute Living and more, internet mogul Loren Ridinger continues to set trends. Her vision to create the highest-quality beauty and skincare products for every woman and budget has launched some of the most successful brands in the world, including the award-winning Motives by Loren Ridinger. In addition, her expert opinions on Loren’s World, My Fashion Cents and The Huffington Post have made her one of the web’s most prominent authorities on fashion, culture and business. 


MOTIVES IS MAKING A BIG IMPACT in the beauty industry’s social media presence.

With over two million followers on Instagram alone —Motives is changing the face of social shopping. Due to Loren Ridinger’s social media expertise and customer engagement initiatives, Motives’ social sales have increased dramatically as new potential customers are exposed to the line every day. Loren saw an unprecedented opportunity with social shopping and enlisted the social media prowess of major online beauty influencers to connect people, showcase the brand’s wearability and spread the word about Motives — and no one has stopped talking since. 


In 2013, Loren Ridinger was looking to boost Motives® Instagram presence and decided to reach out and collaborate with some of the top beauty influencers on that platform. Here are some of our original influencers. 

• Naomi Giannopoulous (@vegas_nay)
• Ellarie Noel (@ellarie)
• Ely Marino (@elymarino)
• Denise Sanchez (@makeupbydenise)
• Teni “Miss Maven” Panosian (@tenipanosian) 
• Maryam Maquillage (@maryamnyc) 
• Aurora por Maquillaje (@auroramakeup) 
• Janine Hoen (@theamazingworldofj)
• Fritzie Torres (@hellofritzie)
• Brittany Martin (@makeupbybrittany) 
• Sharona Usher (@makeupbysharona) 
• Lou Flores (@lvglamduo)
• Cristina Whitehead (@gliz_n_glam) 

Loren’s collaborations with these Mavens boosted Motives Instagram page to over 2 million followers in just a few years. To go from a couple thousand followers in the summer of 2013 to more than 2 million followers a couple years later without any traditional forms of advertising — simply through the organic reach of our influencers — is incredible! In fact, since then many iconic brands are following suit and working with social media influencers to boost their brand recognition. 

Our Motives family will always be grateful to Loren and the Mavens for the lasting impact they’ve made on our brand. What’s perhaps most exciting is that as we evolve and move with the marketplace, we are always looking for new ways to gain traction and excitement with new clients and beauty professionals. This is where YOU come into play. We are passionate about helping you establish your brand, and we know that through the power of people, our brand will continue to flourish. 

So, as a Pro-Artist, we consider you an important part of our brand identity. You will be among a new set of influencers that we are proud to work with. 


Here’s some of the benefits:

  • Personal motivescosmetics.com website where customers can order products from you 24/7
    • Skincare Analysis
    • Thousands of tutorials
    • Color Correcting Interactive tool
    • Meet Your Match
  • Purchase products at reduced prices and earn up to 40 percent retail profit on sales with NO LIMIT
  • Exclusive artist promotion
  • New customer referrals
  • Customer Referrals & a Retention Program where your customers earn:
  • Access to Marketing materials
    • Pro Artist Welcome Guide
    • Pro Artist Program Flyer
    • Outlines for workshops & Events
  • Access to global hands on & business trainings
  • Support in our Pro Partners Members Facebook Group
  • A mentor

Also, as a Brand Ambassador and makeup artist working with Motives, there is always the opportunity to have some of your tutorial videos highlighted on the Motives YouTube channel. This is a great opportunity for you and Motives! 

Motives Pro Artist Program is for makeup artists, aestheticians, cosmetologists, hairstylists, fashion stylists, nail technicians, costume designers, models, beauty influencers, on-air talent/performers and photographers. The Motives Pro Artist Program combines your skills with the Motives cosmetics and their skincare lines — offering innovative, customized and award-winning products to start you on the path to financial freedom. 

Think of the education you provide to your clients (whether through application techniques or product hacks) as an extension of your service. If you can offer your clients product recommendations and education, you are adding value to YOU as a business and a brand. By providing them with a website or studio to purchase product, you are saving them time and money! If not from you, they would spend 

time seeking out a product to provide them the results you personally showed them. It only makes sense to capitalize on that sale. 

How To Enroll

To enroll, simply click here and fill out the Motives Pro Artist Membership Form, and send it in along with a copy of your photo identification, and examples of your work to the address listed on the application. It’s that simple! Within a few weeks, you will receive a “getting started” e-mail, which will explain how to pay your annual subscription fee of ONLY $40 and instructions letting you know how to activate your very own Motives website. Our ongoing commitment is providing you with the products, information and service you need to succeed. Membership is renewed on an annual basis.


While we are branded with a high-end, truly exclusive cosmetic brand, we are not limited to those products or resources. Motives® is just one division of a larger product brokerage company, which has access to products and services across multiple billion-dollar industries. Therefore, as a perk or a benefit of leveraging Motives, you’ll also have the availability and privilege to leverage any additional products or services as it fits into your existing business structure. 

Motives Eyeshadows

We’ve created a platform to truly paves the way to empower traditional business owners to be able to capitalize on additional products and services that will only further enhance their existing structure both in exclusivity and potential income. 

The natural progression would be if you have solid professional working relationships with other makeup artists or beauty entrepreneurs who are interested in locking arms with you to make a movement in the industry. If there are people in your circle who want to come on board and work with the brand, we can help your business evolve into locking arms and working together as business partners. 

Our goal is to always evolve with the marketplace, pioneering styles and trends and pairing it with the personal touch of our Pro-Artists. While we will always offer the creme de la creme of cosmetics as a product broker, we absolutely realize that the power of our brand is in you. SO CONSIDER CHOOSING MOTIVES! 

Get Ready For Fall With These 4 Trends!

Get Ready For Fall With These 4 Trends!

So, tell me! What do you look forward to with the season’s change? Here are a few of my favorite things: Pumpkin everything, colorful leaves, cozy oversized sweaters, and boots…and it wouldn’t be right not to mention new makeup trends!       This season […]

An Exclusive Interview with Loren Ridinger

An Exclusive Interview with Loren Ridinger

I am so excited to invite you to join Motives Director of Field Development Lisa Martin on Monday October 22nd, 2018 for an exclusive interview with Motives Creator, Loren Ridinger as she shares the story behind the brand and the vision for where it’s headed. […]

The Ultimate Beauty Boss-Jennifer Lopez

The Ultimate Beauty Boss-Jennifer Lopez

September was dedicated to the #beautyboss and I had fun celebrating all the boss babes that I am fortunate to have in our #Motivestribe!

Last weekend the Motives Beauty & Business Academy took me to Vegas and how fitting is it that I had the pleasure to meet the epitome of what I know entrepreneurial woman are about and is the most driven, talented, loving, hard working, loving, real, humble woman and star-Jennifer Lopez.


Loren & Jennifer



One of the things that I admire is how much she supports one of her bestest friends, Loren Ridinger and her line Motives Cosmetics. JLO loves our business and products, but beyond that, I admire their friendship and how they support each other 100%!

What an honor it was to be treated like VIPs and rock stars at one of Jennifer’s last shows in Vegas Friday night and I am beyond thankful to have had the chance to be in her presence by meeting her after the best show I have witnessed!! I will cherish this moment forever!! This was truly a magic moment of mine!! Thank you to JLO for taking the time to touch our lives and to Loren Ridinger for making it all possible!

I am thankful to work beside my mentor Lisa Martin. As a Field Consultant for Motives Cosmetics. I agreed to take on this role with the goal of empowering even more women, and am blessed to have beautiful, empowered women like Lisa, Jennifer and Loren who continually inspire me.

Motives Tribe

With Motives I have found my tribe.  A group that supports each other.  I have searched my entire life to find people that are like this.  No competition, no jealousy, but an attitude of how can we empower one another.







Please follow your dreams and find a tribe that supports you and pushes you to your full potential! If you want to be part of ours, you are more than welcome!❤️

The Evolution & the Motives Beauty & Business Academy

The Evolution & the Motives Beauty & Business Academy

Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry.  Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the […]

Global Social Media Stars Redefining the Beauty Industry

Global Social Media Stars Redefining the Beauty Industry

The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise […]

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market?

The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States

Why?  Look at the statistics:

Emotional Attachment
*Nearly half of women in the US feel that wearing makeup makes them in control
*82% of women believe wearing makeup makes them feel more self confidence
*86% of women find that wearing makeup improves their self image
It’s an IMMEDIATE fix and helps us communicate the mood we
are in and it’s less committal than other changes to our look. We can WASH it off and start fresh & create looks from day to night or night to day 😉

Makeup = Confidence! It encourages people to prioritize themselves. It’s not to impress other people, but rather to empower ourselves
Making people feel beautiful is so rewarding in many ways…
It was estimated that $17.3 billion USD of beauty sales were generated
through online stores and mail-order product sales.
For those selling product online, they were able to reach a wider variety of customers without the hassle of opening new retail stores.  Good for them, but not for the salons…

What Influences Consumer Beauty Shopping?
*75% of prestige beauty shoppers reported they were somewhat / strongly influenced by product reviews / endorsements
*It’s important to have reviews on your website
*52% of prestige beauty shoppers reported they were somewhat / strongly influenced by ‘Best Of’ awards
*Promoting a line that is receiving awards and recognition
*Celebrity Endorsements had a lesser effect
*Clients want recommendations from people they trust



Challenges for pros
Salons-Finding professional quality brands to retail
*Mediocre products developed by haircare brands just to have-no focus on quality or education
*Private Label-quality usually isn’t great, have to order large inventory-6 at a time, no branding
*Exclusive retail brands-Large quotas, startup intros, now going directly to consumer-ie:Jane Iredale, large inventory is needed-no websites offered
*Dept store brands-Pro card option but not allowed to retail

So what did we create?  Something that really bridges the gap.  Here is just a small glimpse of some of the things that we can do:


  • Cosmetics that complement every skin tone
  • Perfect formula and pigmentation for easy application
  • Proprietary formulas-professional quality


  • Personalized site that is consistently updated with fresh content
  • Taps into the fastest growing distribution channel in beauty care
  • Gives your customers the opportunity to shop 24/7


  • Named as one Vogue’s Top 100 Most Influential Women
  • Awarded the Woman of Substance and Style Award
  • Recognized by Fashion Group International for her contribution to the fashion and beauty industry
  • Named Entrepreneur of the Year by Business Leader Magazine three years in a row
  • Her personal blog, LorensWorld.com, was named as one of Forbes’ Top 100 Websites for Women
  • Named one of the Top 50 Most Motivational People of the Web and Twitter


  • Provides an unparalleled opportunity to offer exclusive products, foster customer loyalty and reap substantial profit
  • Includes modifiers and enhancers that allow you to further customize the foundation and target specific concerns


  • Motives has a loyal celebrity following
  • Through magazines and websites, the Motives brand is exposed to over 90 million consumers worldwide


  • Affordable national training system
  • Informative training courses in makeup application and business building
  • Business training and coaching by experienced Motives Beauty Advisors


  • Allows anyone to host a Motives cosmetics party online
  • With the help of social media, this interactive tool allows you to have an online party from the comfort of your home


  • Earn Cashback of 2% or more on Motives online purchases
  • Earn ½% Cashback on referred friend’s purchases
  • Redeemed Cashback can be used to purchase products on motivescosmetics.com
  • Redeem Cashback for a minimum of a $10.00 check


  • Makeup artists can purchase Motives products at wholesale price and earn up to 40% retail profit on sales
  • Exclusive artist promotion on motivescosmetics.com
  • New customer referrals


  • Nowhere else in the industry can you find a curriculum that is a perfect blend
    of enhancing existing business structure, new initiatives to drive in more clients,
    relationship building, client loyalty, science-based products with clinical studies and
    overall ultimate exclusivity than at the Motives® Beauty & Business Academy


  • Business-building tools, support and education provided
  • Create the lifestyle that YOU want
  • Earn the income YOU desire


Find out if Motives can fit into your business.  Fill out this form to have access to a FREE webinar:


Motives Iconic Palette

Motives Iconic Palette

I got a sneak peek at a new palette that will be launched right in time for the Holidays, and trust me when I say, it will be a favorite! Loren Ridinger has been an amazing mentor and role model to not only me, but […]