Tag: Loren Ridinger

YOU Can Get Paid To Be A Motives Cosmetics Ambassador!

YOU Can Get Paid To Be A Motives Cosmetics Ambassador!

Motives is looking for beauty influencers to join its Pro Artist Program! Why fit in when you were born to stand out? Why be like every other makeup artist?

Get Ready For Fall With These 4 Trends!

Get Ready For Fall With These 4 Trends!

So, tell me! What do you look forward to with the season’s change? Here are a few of my favorite things: Pumpkin everything, colorful leaves, cozy oversized sweaters, and boots…and it wouldn’t be right not to mention new makeup trends!       This season […]

An Exclusive Interview with Loren Ridinger

An Exclusive Interview with Loren Ridinger

I am so excited to invite you to join Motives Director of Field Development Lisa Martin on Monday October 22nd, 2018 for an exclusive interview with Motives Creator, Loren Ridinger as she shares the story behind the brand and the vision for where it’s headed.

Loren Ridinger is the Senior Executive Vice President of internet retailing giants Market America and SHOP.COM. Loren is an internet mogul who has changed the face of the beauty and e-commerce industries over the last two decades. In addition to building her companies Market America and SHOP.COM, Loren is the creator of the award-winning cosmetics line, Motives®; the solution-oriented beauty brand, Fixx®; and an exquisite jewelry collection, Loren Jewels.

Loren’s iconic style has established her as one of the leading fashion influencers of today, having been named both Vogue’s Top 100 influential women and Haute Living magazine’s most influential people in New York and Miami. Loren earned the Women of Substance and Style award from Fashion Group International for her continued contributions to the fashion and beauty industries. Loren’s outstanding business accomplishments have led her to be named a Woman Extraordinaire and a Top 50 Entrepreneur by Business Leader magazine. Forbes named Loren’s personal blog, Loren’s World, a Top 100 website for women. Loren and JR have consistently been ranked among the Top 100 Power Couples in Miami by Haute Living magazine.

Loren’s passion for helping others has led to her continued involvement in many charities and philanthropic causes. Loren works with the American Heart Association (from whom she received the Big Heart Humanitarian Award), the Make-a-Wish Foundation, Jennifer Lopez Foundation, the Rush Philanthropic Arts Foundation and many more.

Monday October 22, 2018
9PM EST, 8PM CST, 6PM PT
US 1-888-619-1583
UK 0800-368-0952
Australia 1-800-804-723

Passcode: 8101255#

 

The Ultimate Beauty Boss-Jennifer Lopez

The Ultimate Beauty Boss-Jennifer Lopez

September was dedicated to the #beautyboss and I had fun celebrating all the boss babes that I am fortunate to have in our #Motivestribe! Last weekend the Motives Beauty & Business Academy took me to Vegas and how fitting is it that I had the […]

The Evolution & the Motives Beauty & Business Academy

The Evolution & the Motives Beauty & Business Academy

Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry.  Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the […]

Global Social Media Stars Redefining the Beauty Industry

Global Social Media Stars Redefining the Beauty Industry

The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series.

I think we can all agree that celebrity influence has fallen to the wayside with the rise of beauty influencers, lifestyle bloggers, YouTube vloggers, and Instagram stars.  Consumers view them as being  independent, authentic, and trusted, therefore they are holding more power over consumer decisions and brands. And more and more brands are using allocating their advertising dollars to just that

 

The rise of social media stars

There’s no escaping the fact that the millennial generation’s coming of age has had a redefining effect on consumer habits as we once knew them

No industry was spared, and all businesses had to adjust the way they market to people. Traditional marketing became obsolete once social media invaded single facet of our lives. Millennials were leading the charge with fresh perspectives, ideas, values, and ambitions.

The beauty industry took a particularly huge hit, as the rise of influencers and digital mediums began encroaching on age-old ways. Social media’s sudden dominance threw a wrench in well-oiled engines, and famous beauty giants —beloved by this generation’s mothers— found themselves in a precarious position.  The category was shifting and adapting was vital to survival, but getting a colossal machine in gear can be challenging.

with the Motives Mavens @tenipanosian @auroramakeup @maryamnyc @ellarie

The Evolution

Switching directions is not an obvious task in corporate America. This resulted in giants losing ground to growing independents answering the call of millennial consumer demands. Tween consumers are buying from prestige department stores earlier, and this grants more access. The newbies were not only starting in a position that made more sense in today’s market, but they also proved effectively nimble and reactive — a major advantage in our fast-paced, ever evolving social environment

Visual social channels like YouTube and Instagram were the primary conduits for change by giving a voice to unlikely experts. For the first time ever, anyone could rise to stardom and become an authority on a specific topic with the mere click of a button. Which was the logical outcome considering the category’s entire focus revolves around aesthetics and peer recommendations.

Motives Mavens
with The Motives Mavens @makeupbydenise @maryamnyc & @ellarie

So here we were in the midst of a cultural transformation, with social media in the lead and visionaries in the front seat. The beliefs and values with which purchase decisions are made are changing the marketing MO. Traditional forms of advertising were beginning to be (rightfully) considered opaque and out of touch, and there was an increasing disconnect from the messaging.

Young people wanted something different they could relate to, and platforms like YouTube and Instagram provided a podium to be heard. These young consumers were able to take back some power from the companies thanks to having a new stage for communication and self-expression. By default, they changed how the world operates.

 

The roll of the customer

In fact, the customer’s role today is dramatically different from what it was before Instagram came into our lives. The platform has been instrumental in breaking the boundaries between brands and people, allowing for outside voices to be heard. It created a dialogue and empowered young entrepreneurs to fill newly discovered voids in what had previously seemed like an oversaturated segment.

 

Loren Ridinger-Marketing Genius

Innovative, modern-day cosmetics brands have sprouted in the past few years to fill the previously untapped gap. One where transparency rules, authenticity is a core principle, and communities are not only formed, but are also highly valued and constantly interacted with. This new media era has essentially forced older companies to reevaluate their center of gravity while allowing new ones to blaze a trail with relevant messaging that resonates with this generation.

Loren Ridinger

 

A perfect example of this is when Loren Ridinger-Creative Director & Founder of Motives Cosmetics decided to ask a handful of Instagram artists to try her products and share their thoughts.  She really was one of the first companies to recognize the value of this decision and it grew their followers so quickly that they became one of the fastest growing social media brands.

 

 

 

 

It’s a Social World After All

In a social media world, consumers are savvy, demanding, and have a lot of leverage. Brands are conscious, honest, serving, clever, and innovative. The beauty industry has developed an ecosystem where a social campaign and the best content marketing strategy can elevate a business to cult status. This once unorthodox way of operating has become the only course of action for today’s top makeup brands and skincare super players.

A sector that was once deemed overcrowded has now been invaded by a new crop of independent brands that isn’t adhering to the defunct rules of yore. Rebelling has driven their success, with social as a primary propaganda platform. New beauty businesses are using Instagram as a launching pad as well as an ongoing brand vehicle — a strategy that has proven to be quite effective for growth and hype. It’s a channel on which they can share their values and story, build a brand world, create a journey, and, more importantly, establish a dialogue with their community.

Naomi Giannopoulos aka Vegas_Nay

Vegas_Nay was named the most popular makeup artist and fashion entrepreneur on Instagram in 2015.  Giannopolos discovered her talent back in high school. She became the go-to glamour girl for her classmates around prom and homecoming seasons. Soon after, she began booking clients, like bridal parties and models.

Giannopoulos mastered the art when she became one of 10 students selected to train under high-end fashion mogul Roberto Cavalli’s design team in Florence, Italy. However, it wasn’t until Giannopolos began blogging and posting on Instagram that she gained social media success.

“Makeup artists don’t really share their techniques because it’s kind of like a taboo thing, and I’m like, ‘You know, this is what I love to do,'” Giannopoulos said. “I love to teach. So I started to share more and more.”

She now has over 7.5 million followers and her own eyelash and makeup line.

with @Vegas_Nay

Huda Kattan-Huda Beauty

She began producing online beauty content in 2010 began producing on-line beauty content with a modest goal: to become the biggest beauty blogger in the Middle East & launch a namesake brand there.  And dreams do come true…since launching Huda Beauty, the once finance exec has become one of the most popular global beauty influencers, with more than 20 million followers on Instagram. She is ranked #1 on the “2017 Influencer Instagram Rich List”, earning $18,000 for each post of sponsored content. She was also declare one of the “Ten Most Powerful Influencers In the World of Beauty” by Forbes Magazine.

You are going to see more companies investing in becoming a direct to consumer platform and in partnerships to drive conversations that are happening on social media and developing technology to go ecommerce to retail while keeping customer information.

Our new Motives Beauty & Business Academy capitalizes on all of this and other industry changes for Salons & Spas!! Don’t wait to start capitalizing on these evolutions.  Let me help!!

MBBA Motives Academy

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Are You Really Capitalizing on this BILLION DOLLAR Industry?

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States […]

Motives Iconic Palette

Motives Iconic Palette

I got a sneak peek at a new palette that will be launched right in time for the Holidays, and trust me when I say, it will be a favorite! Loren Ridinger has been an amazing mentor and role model to not only me, but […]

Motives Trainers Take NYC

Motives Trainers Take NYC

Last weekend I had the privilege of being invited to New York City to attend Motives Cosmetics Trainers Certification Training.  I was so excited to attend for many reasons.  🙂

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I LOVE being around the other trainers.  I have, and continue to learn from all of them.  We have this sisterhood like group where everyone truly wants to help everyone else succeed.  There are no egos, or negative attitudes.  It is so refreshing, especially coming from such a competitive industry.

I love to learn!  I am always looking for ways to improve.  Not only do I want to be better than I was yesterday, I want to learn more so that I can be a better educator.  I want to continue to inspire others.

We got to play with some new products!  AND I am so excited with what I saw. 🙂

Loren & JR Ridinger invited us to a party on their luxury yacht Utopia 3!  They were so generous and threw us an AMAZING party to help celebrate our past and future successes.

There was amazing food and drinks, and Motives desserts with a cruise out to the Statue of Liberty, but my favorite part of the entire experience, was that Loren & JR wanted to know each and every one of us and our stories.

They wanted to know why we do what we do, but most importantly what it has done for us!  They work so hard and are so passionate about providing of of us with everything they possibly can to make sure we can achieve our goals and dreams, and I felt it.

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Day 2 we had an amazing day with different training segments.  I was even asked to do a segment for the other trainers!  I was so honored. 🙂  We had an amazing lunch at Chelsea Piers.

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The last day, I decided to see the city!  I had never been to NYC, and there was so many sites that I wanted to see, so I did what any tourist would do, I got on a Double Decker Bus!!!  Look what I saw!

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I can’t wait to celebrate all of our successes when we see each other in February in Miami!

Spring/Summer 2016 Motives Cosmetics Release

Spring/Summer 2016 Motives Cosmetics Release

I just got back from Miami last night where I attended the World Conference with over 20K entrepreneurs from around the globe.  It was an amazing memorable event and I am excited to share some of the new products released.  I couldn’t wait to share […]