Self care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, […]
Tag: Makeup Artist
Before we really dig in, There’s a few things that I want to touch on.
First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your business and social media should be utilized as one of your biggest marketing tactics.
Second, the convenience of digital devices and super retailers like Amazon are going to force salons and spas to step up their customer service game and technology. Update: You may want to check out one of my recent articles on this!
Last, as clients become more self-aware of the latest style and product trends, businesses will have to focus more on continued education and in-demand products to stay on top of things.
10 Salon & Spa Trends in 2018
1. Instagram and Selfie Stations
Social media continues to be a driving force in the buyer’s journey as 78% of consumers say a company’s social media posts impact their purchases. Consider creating a designated photo area with a ring light and a clean background. These photo-friendly spaces are the perfect marketing tool to show off the technicians with high-quality images. And posting client selfies can help increase social media growth (pictures with faces see higher engagement) and revenue, as consumers are heavily influenced by their peers.
2. Natural Beauty Products
The organic beauty boom is part of the larger shift in customer awareness about health and wellness. Consumers have access to more information than ever before, thanks to a growing number of beauty blogs and social media accounts dedicated to the benefits of going chemical-free.
By the end of 2018, the global demand for organic personal-care products is expected to reach $13.2 billion. The quickly growing industry will motivate many salons and spas to add organic products to their inventory.
3. Beauty from the Inside Out
It’s time to start thinking about beauty from the inside out, and supplement your beauty regimen & salon/spa with, well, supplements that target hair, skin, nails and inner beauty. In fact, Zion Market Research reports that, worldwide, dietary supplements are projected to reach $220.3 billion by 2022. Now you can give your client’s hair and skin a boost with supplements that feature collagen, biotin, probiotics, antioxidants, keratin and more.
Several big businesses such as Sephora, Mastercard, and Starbucks are already using chatbots. What exactly is a chatbot? A chatbot is a service, that you interact with via chat interfaces such as Facebook Messenger, Slack, Text Messages, etc. These bots can be built to perform a wide variety of services such as answering customer service questions, scheduling appointments, purchasing retail and more. Chatbots are on the verge of becoming a regular part of business since people are using messenger apps more than they are using social networks
5. The Desk-Less Front Desk
While this trend sounds scary, it’s not meant to be taken literally. Going desk-less refers to removing the physical barrier between the front desk professional and the client. In a mobile-minded world, customers already expect an engaging experience.
Without the front desk as a point of friction, front desk employees instantaneously have the opportunity to enhance customer service. This can help salons and spas compete with retail giants like Amazon. With such a huge market share, many salons and spas are worried about the detrimental effects on retail sales. Removing the desk allows employees to deliver the customer experience of a client’s dreams, which is something Amazon can’t do.
6. Continued Education
With instant access to blogs, digital publications, social media and more, clients are becoming more aware of current trends. As a result, the beauty and wellness industries have become more education-focused in recent years to help professionals stay competitive and up-to-date. From apps to 3-day retreats, to YouTube videos, to demo classes, we will continue to see a boom in professional development. Beyond keeping up with the consumer, 76% of employees want opportunities for career growth. Businesses will need to find a way to fund continued education as well as provide a career path for employees to retain employees and keep them motivated.
7. NFC Payments
From online booking to SMS confirmations, to business apps, the ubiquity of mobile devices has made its way into several business functions, including the register. 2018 will continue to see a boom of mobile-minded checkout options, including NFC. NFC (near field communication) is the technology that allows contactless payments at your credit card terminal. Think Apple Pay, Android Pay, and Samsung Pay. NFC-enabled payments are the future for three key reasons: they’re secure, the fastest way to pay, and convenient for customers. To accept NFC mobile payments, businesses will need to upgrade to an NFC-enabled reader.
8. Curating Customer Experiences
Exceptional customer service doesn’t stop at the front desk. Personalization has been a recent focus in marketing tactics, but this year we see personalization taken to a new level. People really like their own name… Businesses will continue to personalize the experience by adding names to emails, SMS messages, on the mirror, next to the service table, at the check-in kiosk, on the welcome bag, and so much more. It’s curating one-of-a-kind brand experiences with elements such as Instagram stations (see #1), outstanding customer service, and utilizing the latest technology that are critical for setting a business apart from its competitors.
9. Men’s Grooming
2017 already saw a huge boost in male grooming services and sales. As the men’s grooming industry continues to expand, the market is estimated to reach $60.7 billion by 2020. This growth may be attributed to men’s changing perception of grooming and self-care. Now more than ever before, many salons and spas are finding that men enjoy these services as pleasurable, leisurely activities and are more than willing to spend the money for them.
Men are becoming more knowledgeable about beauty. They are paying attention to their looks, with hair care being the biggest category, and shaving second. Furthermore, barbershops are making a comeback. As the fastest-growing profession in the U.S., the number of barber shops has grown roughly 10% in the last two years.
10. Technology Upgrades
Technology is changing faster than ever and clients expect a certain level of “technological-convenience.” Keeping up with the latest technology, such as NFC-enabled terminals (see #6), mobile register and inventory tools, chatbots (see #4), business apps, two-way texting, and more, will help salons and spas continue to wow clients. As several of these technologies are out of their early-adopter phase, expect this to be the year where many salons and spas add new tech bells and whistles and upgrade their peripherals and business management software.
What trends have you implemented? I’d love to hear from you!!
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States […]
Have you been following my “Evolution of the Beauty Industry” series?
Here is what I’ve covered so far:
1st week Diversion
2nd week Distribution
3rd week Chair rental vs. Employee,
4th week the Uberization of the industry
and now…The deregulation of our industry.
I get it, when you are working behind the chair, you’re probably not thinking about your state’s license review committee or the threat of deregulation. But unfortunately, the industry is in the spotlight more and more with many states seeking to deregulate cosmetology licenses. Meaning that anyone who wanted to be a hairdresser could simply be one without any training requirements.
A new coalition, founded in part by the Professional Beauty Association, is working on ways to keep the industry professional, keep clients safe and keep you behind the chair.
What Does Deregulation Mean?
Here’s what a state without cosmetology license requirements could look like: anyone who wants to could open a salon and do hair. There’s no obligation to train. There’s no incentive for manufacturers to maintain high quality levels or educate hairdressers. There’s no way to guarantee client or hairdresser safety. It makes the hours and years that licensed hairdressers have spent on education and training irrelevant—and that’s not acceptable.
Why is this happening?
Non-governmental organizations are pushing the idea broadly that licensing (for a variety of professions) is unnecessary. These groups argue that licenses are artificial barriers to entering the workforce and cosmetology licenses are being wrapped up into this argument.
A bill to de-regulate hair styling was introduced in Arizona. As it stands, anyone styling hair in the state has to be licensed, but now at least one Republican is looking to repeal that law.
This all stems from the popular chain Drybar, which only offers blowouts and styling. As it stands, you have to have a license to work there, but that’s now trying to be changed.
Some salon professionals say this would be a terrible move for the industry.
What happened in Wisconsin:
A course of instruction in cosmetology of at least 1550 training hours in not less than 10 months in a school of cosmetology-dropped from 1800 hours. Elimination of a 4,000 hour practice requirement for cosmetologists, barbers, aestheticians, and manicurists who have a license in good standing in another state and replaces it with a one-hour class.
Elimination of continuing education requirements except as part of a disciplinary decision.
Allow licensed practitioners, under specified conditions, to practice outside of a licensed establishment.
Elimination of the manager license and the requirement for an instructor license.
What is the PBA’s Coalition Working For?
The coalition by the (PBA) is laying down five points that would streamline the licensing process:
- License mobility
So many hairdressers leave the industry because they move to a new state and don’t get relicensed. That’s why the coalition is pushing for license mobility—your license travels with you, and if you’re in good standing, you can practice cosmetology anywhere. There would be no need to take any tests or be relicensed in your new state.
- A consistent number of hours for cosmetology schools across the U.S.
Some states require 1,000 hours, some states require all the way up to 2,300 hours. Choosing one standard across all states will make it easier for students to become licensed. The coalition is recommending a standard of 1,000 hours to be licensed, but makes it clear that you can continue to train for longer than the 1,000 hours if you desire to keep learning.
- A standardized, national testTo make sure your license can travel with you from state to state, there needs to be a standard test that everyone seeking a cosmetology license must take to get that license. A standard test can also increase client confidence—knowing that every cosmetologist they see is held to the same national standard is powerful.
- Pre-graduate testing
By requiring all cosmetology students to take a pre-graduate test, it allows them to be licensed immediately upon graduation, so they can start working right away
- Continuing education requirements
While states have these requirements, the coalition will continue to ensure that stylists are required to participate in education throughout their careers. As a hairdresser, you know this is crucial to staying up-to-date with the latest tools, chemicals and trends—not only to produce your best work, but to also keep your clients safe.
What Can I Do?
To stay on top of the licensure fight in your state, Steve-from the PBA coalition says to sign up for updates from the Future of the Beauty Industry Coalition and from PBA. To take even more action, you can become a state captain or take action now. He also suggests staying in touch with your state or local cosmetology groups or school community.
Next week, we are going to dive into the makeup industry…
In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon […]
I have to give a big THANK YOU to all of my AMAZING clients! Because of you, once again I was a top finisher in the Motives Inspired by You Campaign!! But you know what is even more exciting? This time I was awarded with 3rd place, but my business partner
Nicki Hala was awarded 1st place!!! She has really been coachable and has made it happen and I couldn’t be more proud! To stand on that stage with her was so exciting…plus I felt better going up in front of 25,000 people with her by my side 🙂
I couldn’t wait to share with everyone all of these beautiful women who all Inspired me and made this possible!
This was the 3rd official campaign that I participated in with Motives Cosmetics. The first one was “Beauty In All Ages” and the second was “I Am Motives” and if you have been following me, you have had the privilege of seeing all of these beautiful women before and after their makeup lesson with me. The idea behind these campaigns is really to feature REAL, EVERYDAY women. My goal was to bring awareness to what is real and not filtered. I feel like there’s been a misconception born that wearing makeup means that you will be doing a full contour and everything looks heavy and cakey. Women see videos floating around and frankly it has scared 90% of women everywhere. Not to mention the heavy filtering and photoshop pictures posted across social media.
But as I started to meet with the women, it became apparent that they were all looking for someone to just teach them. And it was different for everyone. They all had different questions or problems they wanted to address. Over the course of these campaigns, I met with over 181 women. I met with all ages, friends, 3 generations, mothers and daughters, and so many new friends were made. Not to mention that these ladies were brave. They agreed to let me post their before and after picture on social media!! I’m not going to lie, tears were shed at times. Meeting with them was so rewarding in so many ways that it’s hard to put it onto words. My goal for every one of them was to make them feel special and realize how beautiful each and every one of them is…I hope I achieved that!
Please help me celebrate these beautiful women who not only inspire me, but inspire so many others too! Thank you ladies, from the bottom of my heart you make what I do possible!