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Tag: Makeup Artist

Friday Feature: Meet Martha Tello Rosser

Friday Feature: Meet Martha Tello Rosser

One of the best things I have had happened in my career is meeting other beauty professionals. Let me introduce you to Martha Tello Rosser…

Self Care Tips for Stylists That Prevent BURNOUT

Self Care Tips for Stylists That Prevent BURNOUT

Self care is important to avoid stylist burnout Throughout my 23 years as a cosmetologist, salon owner, consultant and educator, I’ve noticed that not only are we some of the most hard-working professionals, but also some of the most empathic I’ve ever known. Problem is, […]

Spring Clean Your Makeup and Skincare

Spring Clean Your Makeup and Skincare

Ahh…Spring is in the air. Well not so much in Wisconsin, BUT it will come eventually, right?  Even though Mother Nature isn’t cooperating, I have seen the signs with the new spring trends in makeup & fashion. So it’s time to make room for the […]

10 Salon & Spa Trends in 2018

10 Salon & Spa Trends in 2018

Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your […]

Proven Digital Marketing Strategies for Your Salon

Proven Digital Marketing Strategies for Your Salon

Do you have a strong digital marketing strategy?  I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think […]

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Are You Really Capitalizing on this BILLION DOLLAR Industry?

Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States […]

Deregulation of the Beauty Industry-Who is Really Behind it?

Deregulation of the Beauty Industry-Who is Really Behind it?

Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far:1st week Diversion2nd week Distribution 3rd week Chair rental vs. Employee,4th week the Uberization of the industry and now…The deregulation of our industry. I get it, when you are […]

The Evolution of the Beauty Industry-Booth Rental vs. Employee

The Evolution of the Beauty Industry-Booth Rental vs. Employee

In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon […]

Motives Iconic Palette

Motives Iconic Palette

I got a sneak peek at a new palette that will be launched right in time for the Holidays, and trust me when I say, it will be a favorite! Loren Ridinger has been an amazing mentor and role model to not only me, but […]

Inspired By YOU

Inspired By YOU

I have to give a big THANK YOU to all of my AMAZING clients!  Because of you, once again I was a top finisher in the Motives Inspired by You Campaign!!  But you know what is even more exciting?  This time I was awarded with […]