Ahh…Spring is in the air. Well not so much in Wisconsin, BUT it will come eventually, right? Even though Mother Nature isn’t cooperating, I have seen the signs with the new spring trends in makeup & fashion. So it’s time to make room for the …
Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your …
Do you have a strong digital marketing strategy?  I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think …
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States …
Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution 3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get …
In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon …
I got a sneak peek at a new palette that will be launched right in time for the Holidays, and trust me when I say, it will be a favorite! Loren Ridinger has been an amazing mentor and role model to not only me, but …
I have to give a big THANK YOU to all of my AMAZING clients! Â Because of you, once again I was a top finisher in the Motives Inspired by You Campaign!! Â But you know what is even more exciting? Â This time I was awarded with …
Makeup sanitation is THE most important thing you should learn and practice as a beauty professional. It will set you apart from other artists.
With this simple-to-use color correction guide, I will show you how to conceal all of your imperfections for an instant even-toned complexion