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Tag: Motives Mavens

Motives By Loren Ridinger & Motives for La La Launch New Palettes

Motives By Loren Ridinger & Motives for La La Launch New Palettes

The wait is finally over! Four hot new eyeshadow palettes created by Loren Ridinger and La La Anthony, are now available. Each is uniquely beautiful and I ensure you, it will be hard for you to pick a favorite. Each palette is filled with 10 vibrant shadows that are sure to impress.

YOU Can Get Paid To Be A Motives Cosmetics Ambassador!

YOU Can Get Paid To Be A Motives Cosmetics Ambassador!

Motives is looking for beauty influencers to join its Pro Artist Program! Why fit in when you were born to stand out? Why be like every other makeup artist?

Global Social Media Stars Redefining the Beauty Industry

Global Social Media Stars Redefining the Beauty Industry

The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series.

I think we can all agree that celebrity influence has fallen to the wayside with the rise of beauty influencers, lifestyle bloggers, YouTube vloggers, and Instagram stars.  Consumers view them as being  independent, authentic, and trusted, therefore they are holding more power over consumer decisions and brands. And more and more brands are using allocating their advertising dollars to just that


The rise of social media stars

There’s no escaping the fact that the millennial generation’s coming of age has had a redefining effect on consumer habits as we once knew them

No industry was spared, and all businesses had to adjust the way they market to people. Traditional marketing became obsolete once social media invaded single facet of our lives. Millennials were leading the charge with fresh perspectives, ideas, values, and ambitions.

The beauty industry took a particularly huge hit, as the rise of influencers and digital mediums began encroaching on age-old ways. Social media’s sudden dominance threw a wrench in well-oiled engines, and famous beauty giants —beloved by this generation’s mothers— found themselves in a precarious position.  The category was shifting and adapting was vital to survival, but getting a colossal machine in gear can be challenging.

with the Motives Mavens @tenipanosian @auroramakeup @maryamnyc @ellarie

The Evolution

Switching directions is not an obvious task in corporate America. This resulted in giants losing ground to growing independents answering the call of millennial consumer demands. Tween consumers are buying from prestige department stores earlier, and this grants more access. The newbies were not only starting in a position that made more sense in today’s market, but they also proved effectively nimble and reactive — a major advantage in our fast-paced, ever evolving social environment

Visual social channels like YouTube and Instagram were the primary conduits for change by giving a voice to unlikely experts. For the first time ever, anyone could rise to stardom and become an authority on a specific topic with the mere click of a button. Which was the logical outcome considering the category’s entire focus revolves around aesthetics and peer recommendations.

Motives Mavens
with The Motives Mavens @makeupbydenise @maryamnyc & @ellarie

So here we were in the midst of a cultural transformation, with social media in the lead and visionaries in the front seat. The beliefs and values with which purchase decisions are made are changing the marketing MO. Traditional forms of advertising were beginning to be (rightfully) considered opaque and out of touch, and there was an increasing disconnect from the messaging.

Young people wanted something different they could relate to, and platforms like YouTube and Instagram provided a podium to be heard. These young consumers were able to take back some power from the companies thanks to having a new stage for communication and self-expression. By default, they changed how the world operates.


The roll of the customer

In fact, the customer’s role today is dramatically different from what it was before Instagram came into our lives. The platform has been instrumental in breaking the boundaries between brands and people, allowing for outside voices to be heard. It created a dialogue and empowered young entrepreneurs to fill newly discovered voids in what had previously seemed like an oversaturated segment.


Loren Ridinger-Marketing Genius

Innovative, modern-day cosmetics brands have sprouted in the past few years to fill the previously untapped gap. One where transparency rules, authenticity is a core principle, and communities are not only formed, but are also highly valued and constantly interacted with. This new media era has essentially forced older companies to reevaluate their center of gravity while allowing new ones to blaze a trail with relevant messaging that resonates with this generation.

Loren Ridinger


A perfect example of this is when Loren Ridinger-Creative Director & Founder of Motives Cosmetics decided to ask a handful of Instagram artists to try her products and share their thoughts.  She really was one of the first companies to recognize the value of this decision and it grew their followers so quickly that they became one of the fastest growing social media brands.





It’s a Social World After All

In a social media world, consumers are savvy, demanding, and have a lot of leverage. Brands are conscious, honest, serving, clever, and innovative. The beauty industry has developed an ecosystem where a social campaign and the best content marketing strategy can elevate a business to cult status. This once unorthodox way of operating has become the only course of action for today’s top makeup brands and skincare super players.

A sector that was once deemed overcrowded has now been invaded by a new crop of independent brands that isn’t adhering to the defunct rules of yore. Rebelling has driven their success, with social as a primary propaganda platform. New beauty businesses are using Instagram as a launching pad as well as an ongoing brand vehicle — a strategy that has proven to be quite effective for growth and hype. It’s a channel on which they can share their values and story, build a brand world, create a journey, and, more importantly, establish a dialogue with their community.

Naomi Giannopoulos aka Vegas_Nay

Vegas_Nay was named the most popular makeup artist and fashion entrepreneur on Instagram in 2015.  Giannopolos discovered her talent back in high school. She became the go-to glamour girl for her classmates around prom and homecoming seasons. Soon after, she began booking clients, like bridal parties and models.

Giannopoulos mastered the art when she became one of 10 students selected to train under high-end fashion mogul Roberto Cavalli’s design team in Florence, Italy. However, it wasn’t until Giannopolos began blogging and posting on Instagram that she gained social media success.

“Makeup artists don’t really share their techniques because it’s kind of like a taboo thing, and I’m like, ‘You know, this is what I love to do,'” Giannopoulos said. “I love to teach. So I started to share more and more.”

She now has over 7.5 million followers and her own eyelash and makeup line.

with @Vegas_Nay

Huda Kattan-Huda Beauty

She began producing online beauty content in 2010 began producing on-line beauty content with a modest goal: to become the biggest beauty blogger in the Middle East & launch a namesake brand there.  And dreams do come true…since launching Huda Beauty, the once finance exec has become one of the most popular global beauty influencers, with more than 20 million followers on Instagram. She is ranked #1 on the “2017 Influencer Instagram Rich List”, earning $18,000 for each post of sponsored content. She was also declare one of the “Ten Most Powerful Influencers In the World of Beauty” by Forbes Magazine.

You are going to see more companies investing in becoming a direct to consumer platform and in partnerships to drive conversations that are happening on social media and developing technology to go ecommerce to retail while keeping customer information.

Our new Motives Beauty & Business Academy capitalizes on all of this and other industry changes for Salons & Spas!! Don’t wait to start capitalizing on these evolutions.  Let me help!!

MBBA Motives Academy



Say "I Do" with Motives I Do Palette

Say "I Do" with Motives I Do Palette

It’s finally starting to get nice out here in the Northern Midwest, so that means bridal season is starting up!  This also means that I am gearing up for all of my wedding parties in the next few months. So, it was great timing when […]

Spring/Summer 2016 Motives Cosmetics Release

Spring/Summer 2016 Motives Cosmetics Release

I just got back from Miami last night where I attended the World Conference with over 20K entrepreneurs from around the globe.  It was an amazing memorable event and I am excited to share some of the new products released.  I couldn’t wait to share […]

Instagram Holiday Makeup Tutorials

Instagram Holiday Makeup Tutorials

I LOVE Holiday makeup.  I think it’s because clients let me do more bold looks for their Holiday parties.  And I can use GLITTER!  I think everyone needs to add a little sparkle to their look.  Don’t you? I started scanning Instagram for some inspiration and I found some great ideas.

Here are some of my favorite artists called “The Motives Mavens” and some of the gorgeous looks they created:

Here @elymarino gives us this show stopping look using Motives Cosmetics:
Ely sparkle eye
1.Begin by applying “Paper Doll” slightly above the crease
2.Taking “Vino” apply in the outer corner of the eyes and sweep into the crease
3. Taking “Glitter Glue” apply to the crease then using “Aspire” glitter apply over top
4.Using “LBD” gel liner apply your winged liner
5.Line the lower water line using “Sterling Silver” eye kohl, then taking “Vino” smudge out any harsh lines!
6.Highlight the inner corner of the eyes using “Allure” paint pot
7. Put on your favorite stiletto and own the night!



Another favorite artist is @theamazingworldofjthe amazing world of silver glitter
Here is a detailed step by step on how to achieve this glittery silver and nude look
@motivescosmetics -Eye Base
-for @Lala Pressed Eyeshadow in Captured on the crease and outer v
-Pressed Eyeshadow in Platinum
-Glitter Base
-Glitter in Aspire and Celebrate
-Gel Eyeliner LBD on the waterline
-Lipstick for @Lala in Nice



She also created this look: Silver Holiday
silver bottomApply Motives Mavens Demure Palette in Aura to the entire lid
Take the shade Pure to the crease and blend
Using shade Teddy, apply to the entire lid
Use Motives Glitter Pot in Celebrate and apply to the lower lid
Line the waterline with Motives Khol Eyeliner in Angel
Set this look for all-day wear with Motives 10 Years Younger Makeup Setting Spray






I also love adding a little sparkle to the lips too!  One of my favorites, is a look created
by @vegas_nay.  She used Motives® for La La Mineral Lipstick – 24K and did an overlay with Motives® Mineral Lip Shine-Glam.  The Glam Lip Shine looks great over any color too, so don’t be afraid to try more šŸ˜‰



@Hellofritzie created this look using Motives® for La La Mineral Lipstick-Naughty and did an overlay with Motives® La La Mineral Lip Shine-Passion


@theamazingworldofj used Motives® La La Mineral Lip Shine-Celeb and added
some sparkle with Motives® Glitter Pots-Jewel Pink & Magic Dust

I can’t wait to try some of the looks that the talented ladies created! Please be sure to follow them, they are so talented and create new looks often and you won’t be disappointed. If you would like more tutorials, you can find hundreds here. If you are interested in the Motives products, they can be found at my website www.BeautyByLeigh.com

mew ith mavens
Me with The Motives Mavens
Me & Vegas_Nay


MotivesĀ® Cosmetics Launches New Line and Products

MotivesĀ® Cosmetics Launches New Line and Products

Last weekend, I had the privilege of traveling to North Carolina for the annual International Convention.  Motives® Cosmetics stole the show with a gorgeous Motives Mavens presentation and new product announcements! Here are the details:  The Motives Mavens launched 2 more amazing palettes.  Wait until […]

Bright Colors Showing up this Spring/Summer

Bright Colors Showing up this Spring/Summer

Yes, I know it’s still winter.  This brutal Wisconsin weather keeps that reality, but in the fashion world, it’s time to start releasing the new trends for spring & summer.  This is one of the most exciting times of the year for me.   I […]