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Tag: MUA

Friday Feature: Meet Jacqueline Menconi

Friday Feature: Meet Jacqueline Menconi

One of the best things I have had happened in my career is meeting other beauty professionals.  I am fortunate to have made friends all over the WORLD with some of THE most talented individuals out there. Aligning yourself with others in your profession is […]

Winter Blues

Winter Blues

Every month I do a collaboration with other MUAs across the country and January is all about skin and a simple makeup look. It’s winter in Wisconsin…so that means I have to change my entire skincare routine! My oily skin becomes much drier in the […]

Who Are You Paying When You Buy Makeup?

Who Are You Paying When You Buy Makeup?

Did you know that he United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION?

This industry is projected to grow 3-4% each year over the next 5 years in the United States

If any of you know me, you know that I am on a mission!  I have been around the beauty industry long enough to see the major industry shifts that have happened over the years.

If you read my article on diversion, you got a glimpse on hair care companies.  Now let’s look into makeup companies.
I wanted to write this article Kylie Jenner Makeupafter I saw this post on Facebook.  But, my thoughts started when I read an article about the Top 100 Beauty Brands and I saw which major brands own what companies and their annual revenues.

My mission is to help as many salons and beauty professionals I can become more successful.  I am passionate about the industry, and it’s time to put professionals hard earned money back in their pockets, and I have many ways  that I can help them do just that.

What I thought was the most interesting was the brands these companies own, and the earnings of the top executives.

Here are some of the Top Companies:

L’Oréal
Chairman & CEO 2015 Compensation $10,150,655
Main Brands: CONSUMER PRODUCTS: L’Oréal Paris, Garnier, Maybelline, Essie, NYX Cosmetics, Carol’s Daughter, Niely Cosmetics
PROFESSIONAL PRODUCTS:  L’Oréal Professional, Kérastase, Redken, Matrix, Lancôme, Giorgio Armani, Yves Saint Laurent, Kiehl’s, Clarisonic, Urban Decay, The Body Shop
2015 SALES: $28.02 Billion

Procter & Gamble Co.
Chairman & CEO 2015 Compensation $18,286,621
Main Brands: CoverGirl, Max Factor, GUCCI, Dolce & Gabbana, Olay
2015 SALES: $17.6 Billion

The Estée Lauder Cos.
President And CEO 2015 Compensation $16,681,147
Main Brands: Estée Lauder, Aramis, Clinique, Prescriptives, Orgins, MAC, Bobbi Brown, La Mer, Aveda, Tom Ford Beauty, Smashbox, GlamGlow & recently purchases Too Face
2015 SALES: $11.1 Billion

Revlon
President & CEO 2014 Compensation $3,450,253
Brands: Revlon, Almay, Natural Honey
2015 SALES: $1.91 Billion

Elizabeth Arden-Recently sold to Revlon
Chairman & CEO 2015 Compensation $4,215,291
Main Brands: Elizabeth Arden, Britney Spears, Elizabeth Taylor
2015 Beauty Sales-$962 Million

Source for information: Beauty Inc. Magazine

Being from the Cosmetology/Salon Owner side of the industry, offering professional hair care lines in the salon was the norm.  Retailing is a large part of our income.  But, when it comes to cosmetic lines, there aren’t many that have the quality desired to be resold in a salon, and many cosmetic lines do not want pros to resell their products because they want to keep the profit.

As I mentioned earlier in my post, the beauty industry has been evolving and right now is having one of the biggest shifts that it has ever seen If pros position themselves right and evolve there are a lot of things that can be done to keep the revenue using high quality EXCLUSIVE professional products.

If you are interested in finding out more about what I can do top help you with your salon or freelance business, please email me Leigh.Raeder@gmail.com

Motives Trainers Take NYC

Motives Trainers Take NYC

Last weekend I had the privilege of being invited to New York City to attend Motives Cosmetics Trainers Certification Training.  I was so excited to attend for many reasons.  🙂 I LOVE being around the other trainers.  I have, and continue to learn from all […]

Say "I Do" with Motives I Do Palette

Say "I Do" with Motives I Do Palette

It’s finally starting to get nice out here in the Northern Midwest, so that means bridal season is starting up!  This also means that I am gearing up for all of my wedding parties in the next few months. So, it was great timing when […]

Spring/Summer 2016 Motives Cosmetics Release

Spring/Summer 2016 Motives Cosmetics Release

2 million followrs on stageI just got back from Miami last night where I attended the World Conference with over 20K entrepreneurs from around the globe.  It was an amazing memorable event and I am excited to share some of the new products released.  I couldn’t wait to share with you the new Spring/Summer 2016 Trend collection.  This is one of the reasons I love the change of the seasons, I get to learn new ideas and get new makeup!

This season’s collection is “IN THE HEAT OF THE NIGHT”

in the heat of the night banner

BE THE GIRL ON FIRE
With metallic and glittery shades, complemented by neutral mattes, create looks that sizzle from summer flings to steamy nights.


I love seeing the browns and plum tones, but really love the shimmer these new shadows have.  If you have ever had the opportunity to try Motives Cosmetics, then you know how pigmented everything is.  The colors are so beautiful on the skin.
Steamy Colors eyeshadow
shadow colors
There is also an addition to my favorite Ultra Matte Lipstick Collectionlipstick
The key to a seductive look? The perfect, matte lip. Indulge your lips in Seduced, a neutral pink that provides the perfect pout to a hot, hot night.
I was excited to see another color added, because I have been OBSESSED with this lipstick.  My lips don’t dry out or flake, and the color stays all day!
 
Here are a few more pictures that I took with my iPhone to show you the colors.
image
Not only did I get to play with all of the new makeup, I also attended several trainings, and was surrounded by the beautiful and talented Motives Mavens: @makeupbydenise, @maryamnyc, @ellarie and of course my mentor the amazing Loren Ridinger.image
imageWhich are you excited about trying? Stay tuned for my next blog post.  I will be sharing more new products!!
 

12 Tips to Help You Grow Your Clientele

12 Tips to Help You Grow Your Clientele

I’ve officially entered the LIVE Facebook video world!  I have been wanting to for awhile, and I finally took the plunge. Today, I came up with a list of 10 tips that I think can help you grow your clientele. I see this topic come […]