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Tag: salon industry

16 Ways to Become an Eco-Friendly Salon

16 Ways to Become an Eco-Friendly Salon

Making small changes will not only help the environment but also reduce your overhead. Here are my tips to change your salon commit to “going green.”

Salon Retail Disruption-How are You Going to Compete with Amazon?

Salon Retail Disruption-How are You Going to Compete with Amazon?

Salon retail is one of the most talked about disruptions in the industry. If you have been following my “Evolution of the Beauty Industry”, or if you have been in the beauty industry for awhile, this probably isn’t news to you, but there’s been a […]

Richmond Motives Beauty & Business Academy

Richmond Motives Beauty & Business Academy

The Motives Beauty & Business Academy made a stop at Richmond Virginia over the weekend Beauty professionals & professional consultants received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. Among them were Lisa Martin-Director of […]

The Evolution & the Motives Beauty & Business Academy

The Evolution & the Motives Beauty & Business Academy

Motives Beauty & Business Academy (MBBA) If you have been following me, then you probably know how passionate I am about the beauty industry.  Through my “Evolution of the Beauty Industry” Series, I share all of the changes that the industry has faced and the […]

Are You Capitalizing on THE Biggest Trends This Year?

Are You Capitalizing on THE Biggest Trends This Year?

We are almost half way through the year, and so I have to ask: Are you capitalizing on one of the biggest trends this year? In 2018 we have been seeing the customer taking a bigger role in the beauty products that make up their […]

20 Ways to Market Yourself OFFLINE

20 Ways to Market Yourself OFFLINE

Don’t let offline marketing fall by the wayside while you’re focusing on your online marketing! There are so many things that you should be doing to market yourself offline. And I have to admit, it was really hard for me to narrow this down. In […]

10 Salon & Spa Trends in 2018

10 Salon & Spa Trends in 2018

Before we really dig in, There’s a few things that I want to touch on. First take note that mobile devices and social media are more powerful than ever for the beauty and wellness industries. This means that mobile should be a seamless aspect of your […]

Proven Digital Marketing Strategies for Your Salon

Proven Digital Marketing Strategies for Your Salon

Do you have a strong digital marketing strategy?  I compiled a list of my top, proven digital marketing strategies that you can start to implement and see rock solid results in no time! Last week I talked about the importance of social media, but don’t think […]

Leveraging Social Media to Grow Your Salon Business

Leveraging Social Media to Grow Your Salon Business

Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed.  Print ads, phone books, and billboards are less effective as everything has moved to digital.  So what are your options to drive in […]

Global Social Media Stars Redefining the Beauty Industry

Global Social Media Stars Redefining the Beauty Industry

The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise […]