Are you leveraging social media to grow your business? The way that we advertise to bring in new clients and traffic has changed. Print ads, phone books, and billboards are less effective as everything has moved to digital. So what are your options to drive in …
The beauty industry has experienced a radical shift in the past five years, and I have been covering it all in my Evolution of the Beauty Industry Series. I think we can all agree that celebrity influence has fallen to the wayside with the rise …
Cosmetics-Are you really capitalizing on this BILLION DOLLAR market? The United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION! This industry is projected to grow 3-4% each year over the next 5 years in the United States …
Have you been following my “Evolution of the Beauty Industry” series? Here is what I’ve covered so far: 1st week Diversion 2nd week Distribution 3rd week Chair rental vs. Employee, 4th week the Uberization of the industry and now…The deregulation of our industry. I get …
I hope you are learning from this series! If you need to catch up, be sure to go back to all 3 episodes I have had. Week 1, I talked about Diversion, week 2, Distribution, and week 3-Independent vs. Employee. This week, I want to …
In week 1 I touched on Diversion, week 2 was about Distribution and another shift that has transformed our industry-INDEPENDENT STYLISTS. From a stylists point: Hairstylists are often faced with two options when they start their career: renting a booth or chair from a salon …
I can’t believe so much time has gone by since my last post. I can’t wait to fill you in with what has been happening in my life!! Some very exciting things. Too much to talk about now, but I wanted to share this ongoing …
I’m having a lot of fun with my recent blog posts. I love writing about trends and topics for my clients, but I’ve started to make an effort to share information to help other salon owners and cosmetologists. I think I’ve realized that I can …
I’ve officially entered the LIVE Facebook video world! I have been wanting to for awhile, and I finally took the plunge. Today, I came up with a list of 10 tips that I think can help you grow your clientele. I see this topic come …
This article is really geared more to my fellow independent beauty professionals out there. I belong to a lot of forums on social media filled with many types of industry professionals, and in the hair world, the diversion topic is almost brought up daily. What …