Father’s Day is in one week, and this gives you the perfect opportunity to give the men in your life the gift he doesn’t even know he needs. He’ll be ecstatic to get anything but a tie! Trust me.
You may be wondering: What could possibly be a gift that he doesn’t know he needs? Ok, now hear me out on this one…men’s skincare! I will lay it all out for you and explain why.
All Men Want to Look and Feel Younger!
As of recent, shampoo, deodorant, razors, shaving cream and after shave lotion were the primary grooming products purchased by men.
Over the last couple decades, males have increasingly paid more attention to the health, well-being and appearance of their entire body, the largest part of which is their skin.
Now, men’s skin care products are flying off the shelves. From high-end moisturizers and facial cleansers to powerful anti-aging products specifically for men.
Nearly all men want to look better and feel younger!
The Survey Says
Statistics show that a growing number of men are actively trying to combat anti-aging today in the same way women have been doing for decades.
According to a Mintel study carried out on over 1000 adult men in the United States, more than 1/3 of adult men in the US care about and actively fight aging.
That number rises even further in adult men with children-a.k.a. DADS!!
Facial skin care and protection is also a big deal among men today, with the survey noting an 84% affirmation of the use of facial skin care products among American men aged 18 to 44.
70% of men in the same study said they used sunscreen, a sign of increasing worry about aging in men.
And a study by Tiege revealed revealed that 83% of men aged 65+ agreed that guys need to get serious about taking care of their skin, while just under 60% of guys aged 18-24 said the same thing.
But how much do men really know about skincare?
80% of men surveyed think that women’s products work as well for them as skin care products designed specifically for men.
Is men’s skin really that different than women’s? Yes, there are many similarities, and many of the same products and treatments used for women still work very well on men’s skin, but there are some key differences to be aware of.
Men’s skin is 25% thicker than women’s, meaning it is also tougher. Men also continually battle shaving-related skin issues. When a man shaves, his face experiences a fairly intense exfoliation, therefore leaving it more prone to breakouts, razor burn, dryness and ingrown hairs if not treated correctly.
Men have a totally different hormonal makeup, produce more sebum, have larger pores, and grow more facial hair than women. Some studies have even shown that men’s skin has a lower pH level then women.
With the differences in the acid mantle, the pH level of the cleansers and topicals becomes an important factor. Products with a higher pH may elevate the overall skin pH and disrupt the acid mantle, which serves as an important protective barrier.
Testosterone also regulates men’s skin. In the epidermis and dermis, it is responsible for increasing the number of granular cells, collagen production and blood flow, stimulating the production of sebum, and toughening hair in the follicle. For any treatment or formula to be effective, it must address sebum, hair growth and sensitivities, as well as the thicker epidermis and a lower pH.
Here’s a Great Start!
I have put together the best kit for any man to start with! Skincare for the modern man starts with the 3 piece essential Lumière de Vie Hommes Skincare Value Kit.
This bundle includes a cleanser, anti-aging treatment, and moisturizer that work together to combat uneven texture, dryness and fatigued skin. This kit provides the essential building blocks for a complete, yet easy to follow, skincare regimen.
And the best part is, you’ll save over 10% purchasing the kit verses these products separate!
For The Dad’s With Facial Hair
If your father sports a little stubble gift him softer, more-manageable facial hair with Lumière de Vie Hommes Beard Elixir (30% off for a limited time).
A lightweight oil that conditions and smooths facial hair for a softer, more manageable beard. The nourishing blend of fruit and nut oils work to tame coarse beard hairs and prevent breakage for a healthy, silky-looking beard that starts at the root.
Let’s help men this Father’s Day by giving them the gift they didn’t even know they needed! Once they get the right products, make sure to teach them HOW to use everything, and if you need help, I am here. I would be more then happy to have a private virtual consultation with the important men in your life!