Who Are You Paying When You Buy Makeup?

BLOG, For Professionals, My Life, Uncategorized / Monday, January 9th, 2017

Did you know that he United States Cosmetic Industry is the largest in the world, estimating a total revenue of $54.89 BILLION?

This industry is projected to grow 3-4% each year over the next 5 years in the United States

If any of you know me, you know that I am on a mission!  I have been around the beauty industry long enough to see the major industry shifts that have happened over the years.

If you read my article on diversion, you got a glimpse on hair care companies.  Now let’s look into makeup companies.
I wanted to write this article Kylie Jenner Makeupafter I saw this post on Facebook.  But, my thoughts started when I read an article about the Top 100 Beauty Brands and I saw which major brands own what companies and their annual revenues.

My mission is to help as many salons and beauty professionals I can become more successful.  I am passionate about the industry, and it’s time to put professionals hard earned money back in their pockets, and I have many ways  that I can help them do just that.

What I thought was the most interesting was the brands these companies own, and the earnings of the top executives.

Here are some of the Top Companies:

Chairman & CEO 2015 Compensation $10,150,655
Main Brands: CONSUMER PRODUCTS: L’Oréal Paris, Garnier, Maybelline, Essie, NYX Cosmetics, Carol’s Daughter, Niely Cosmetics
PROFESSIONAL PRODUCTS:  L’Oréal Professional, Kérastase, Redken, Matrix, Lancôme, Giorgio Armani, Yves Saint Laurent, Kiehl’s, Clarisonic, Urban Decay, The Body Shop
2015 SALES: $28.02 Billion

Procter & Gamble Co.
Chairman & CEO 2015 Compensation $18,286,621
Main Brands: CoverGirl, Max Factor, GUCCI, Dolce & Gabbana, Olay
2015 SALES: $17.6 Billion

The Estée Lauder Cos.
President And CEO 2015 Compensation $16,681,147
Main Brands: Estée Lauder, Aramis, Clinique, Prescriptives, Orgins, MAC, Bobbi Brown, La Mer, Aveda, Tom Ford Beauty, Smashbox, GlamGlow & recently purchases Too Face
2015 SALES: $11.1 Billion

President & CEO 2014 Compensation $3,450,253
Brands: Revlon, Almay, Natural Honey
2015 SALES: $1.91 Billion

Elizabeth Arden-Recently sold to Revlon
Chairman & CEO 2015 Compensation $4,215,291
Main Brands: Elizabeth Arden, Britney Spears, Elizabeth Taylor
2015 Beauty Sales-$962 Million

Source for information: Beauty Inc. Magazine

Being from the Cosmetology/Salon Owner side of the industry, offering professional hair care lines in the salon was the norm.  Retailing is a large part of our income.  But, when it comes to cosmetic lines, there aren’t many that have the quality desired to be resold in a salon, and many cosmetic lines do not want pros to resell their products because they want to keep the profit.

As I mentioned earlier in my post, the beauty industry has been evolving and right now is having one of the biggest shifts that it has ever seen If pros position themselves right and evolve there are a lot of things that can be done to keep the revenue using high quality EXCLUSIVE professional products.

If you are interested in finding out more about what I can do top help you with your salon or freelance business, please email me Leigh.Raeder@gmail.com

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