Year In Review: My Most Popular Content in 2021

Year In Review: My Most Popular Content in 2021

One of the things that I am great at is analyzing my business. I spent the last few days thinking about my goals for 2022. I like to think about what I want to achieve during the year, and then break it down into short term goals. I’ve learned to measure, monitor and adjust as I go.

I also like to take a look at what was effective and what wasn’t during the last year. I started digging into my content across all of my channels to see what was the most popular posts in 2021 with my clients and followers. YOU!! Are you ready to see what they are?

Most Popular Blog Post-Customers

I thought that it was appropriate to start out with my most popular blog post in 2021. Even though I wrote the content in 2020, it was the most read blog post last year!

HOW TO CONTOUR, HIGHLIGHT & APPLY BLUSH FOR YOUR FACE SHAPE was the most popular blog post read by my customers by far! It was also shared over 1,200 times!! I appreciate and thank you all for that.

If you haven’t read it yet you can find it HERE. What would you like to see more of this year? I would love to hear from you. Feel free to comment below.

Most Popular Pin on Pinterest

I have to admit that this one surprised me a little. I had been watching my most popular pin on Pinterest for awhile and this one passed up a different pin right at the end of the year.

Here is my most popular Pin on Pinterest: My tips and tricks on how the create the perfect winged eyeliner regardless of your eye shape or even your age. This Pin was shared over 1,000 times and actually takes you to my blog post: HOW TO CREATE THE PERFECT WINGED EYELINER

Most Popular Instagram Post

Next up, my most popular Instagram post. It’s no surprise that it was an Instagram Reel. Instagram was really pushing reels up in analytics, but I also like to think that my followers also found it helpful! This was after Motives launched our AMAZING new Arch Definer Ultra-Fine Brow Pencil and promoting my Ultimate Brow Guide. I think my favorite content to create is definitely educational!

Most Popular TikTok Post

Ok, so I did create a TikTok account this year, but don’t get too excited! I am a work in progress and still learning HOW to create this type of content. I figure, I can’t learn if I don’t try!

My most popular video involved custom blend and color theory. It was a lot of fun!

I stopped putting a lot of effort in, but it is something I want to start learning more about in 2022. I’m starting to find my groove with all of this!

@leighraeder

This isn’t how I mix custom blend foundation but a great visual of how toners are used. #customblend #customizedmakeup #customblendfoundation #color

♬ Colors – Stella Jang

Most Popular Facebook Post

Next up, is my most popular Facebook post. This post was about turning 45. Maybe some of you can relate? I did notice that even though this is on my business page, personal posts definitely get more interaction on Instagram and Facebook versus content without my picture. I struggle with this because I truly don’t like to post my picture or get vulnerable for that matter, but I think they are more relatable for sure!

Most Popular Blog Post-Beauty Pros

I also wanted to share a blog post that has been popular among my beauty professionals. It was right up there with the most popular blog post so I thought it was worth mentioning.

In my post, A COMPLETE LIST OF PRO MAKEUP DISCOUNTS, I wrote because I see this question ALL of the time: “Does anyone know which brands offer pros discounts?” I’m going to give you a quick answer: YES, actually MOST brands out there do offer industry professionals discounts on their products and I have a pretty extensive list in my article, so if you know any pros, be sure to share!

There you have it! My most popular content in 2021!! Did any of them surprise you? What would you like to see more of from me in 2022? I’d love to hear from you!




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